Barriers to Intercultural Communication Essay

Barriers to Intercultural Communication Essay

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In the contemporary global economy which can be categorized as dynamic and evolutionary in nature, one needs to be cognizant of change that is inevitable within the tourism industry. Due to the demands of the global customer the world can be viewed as being more so inter-connected, owing to this fact the traditional workplace has become more diverse. With diversity in mind the barriers to communication have become prevalent. Within the ambit of the essay such barriers to intercultural communication outlined by LaRay M. Barna shall be explored; anxiety, assuming similarity instead of difference, ethnocentricity, stereotypes and prejudice, nonverbal misinterpretations, language and modern technology will be further discussed. In going forward it is essential to define culture and communication.

According to Hofstede’s (1980), ‘culture is the collective programming of the mind which distinguishes the members of one human group from another… culture in the sense, includes systems of values: and values are among the building blocks of culture.’ It is necessary to determine how culture impacts our communication behavior as culture directly influences our perception and understanding of the message that is transmitted from one party to another. People from different cultures encode and decode messages differently; this therefore increases the chances of misunderstanding. Intercultural communication refers to interactions between people whose cultural assumptions are so different that the communication between them is altered. Verderber, Verderber, & Sellnow, (2010).

Firstly anxiety occurs because of not knowing what one is expected to do, and focusing on that feeling, thus being totally present in the communication transaction. Fo...

... middle of paper ...

...and giving them their due respect.

Works Cited

Hollensen, S. (2011) Global Marketing – A Decision Oriented Approach, Prentice Hall, Financial Times (p.2), (2014) ‘What does Ethnocentrism Mean?’ Available at:

Pragyaan, (2009) Mass Communication – a biannual journal. Institute of Management Studies Dheradun. Volume 7 Issue 1 June 2009, ISSN No: 0974-5221. Available at:

The National Post (2012), The symbolic meaning of a handshake – Joshua Rapp Learn. Available at:

Verderber, K., Verderber, R. & Sellnow, D. (2010) Communicate! Canada: Nelson Education Ltd. (Chapter 5)

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