According to Hofstede’s (1980), ‘culture is the collective programming of the mind which distinguishes the members of one human group from another… culture in the sense, includes systems of values: and values are among the building blocks of culture.’ It is necessary to determine how culture impacts our communication behavior as culture directly influences our perception and understanding of the message that is transmitted from one party to another. People from different cultures encode and decode messages differently; this therefore increases the chances of misunderstanding. Intercultural communication refers to interactions between people whose cultural assumptions are so different that the communication between them is altered. Verderber, Verderber, & Sellnow, (2010).
Firstly anxiety occurs because of not knowing what one is expected to do, and focusing on that feeling, thus being totally present in the communication transaction. Fo...
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...and giving them their due respect.
Hollensen, S. (2011) Global Marketing – A Decision Oriented Approach, Prentice Hall, Financial Times (p.2)
Innovateus.net, (2014) ‘What does Ethnocentrism Mean?’ Available at: http://www.innovateus.net/innopedia/what-does-ethnocentrism-mean
Pragyaan, (2009) Mass Communication – a biannual journal. Institute of Management Studies Dheradun. Volume 7 Issue 1 June 2009, ISSN No: 0974-5221. Available at: http://www.iuu.ac/pragyaan/Pragyaan_Mass_Comm_June-09.pdf#page=17
The National Post (2012), The symbolic meaning of a handshake – Joshua Rapp Learn. Available at: http://news.nationalpost.com/2012/06/30/the-symbolic-meaning-of-a-handshake/
Verderber, K., Verderber, R. & Sellnow, D. (2010) Communicate! Canada: Nelson Education Ltd. (Chapter 5)
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