Effects Of Audience Segmentation

According to Hollerback, “nearly 60 percent of African Americans said that most television and print ads are designed only for white people.” An analysis of audience segmentation among mass media revels that amid advertisement, company’s consumers are often categorized into subgroup based off of gender, age, and race. Theses sub groups are then employed to define what a consumer likes and would likely be purchased based on the classification of each person. Audience segmentation is considered the new step into the footing of communication, which could increasingly improve the components of marketing among companies. Although, audience segmentation is heading toward the proper step in advertising based off of an individual’s needs. This creates

These categories are evident in audience segmentation which causes concern among media. Is audience segmentation detrimental to society in the sense of making steps towards a decrease in segregation, or is it successful at creating positive effects of mass media and advertising? Audience segmentation is currently debatable in the efforts coinciding social economics demographics with the standard approach of mass media. With the progress of audience segmentation comes the lack of privacy of all consumers. As mentioned by Hollerback, “the most personal settings in our lives, at home and in the leisure activities, just those times and places in which we relax and have the opportunity for self-expression (Hollerbach, 2009).” In reviewing audience segmentation, this report will examine the positive as well as the negative effects over audience segmentation and how the effects play a purpose in society as consumers have mixed feelings over grouping individuals into subgroups for the purpose of

Audience targeting invades the personal space of individuals. They target individuals by looking at every aspect of their daily lives. They encroach upon their families, work, purchases and leisure activities to promote their company. Unluckily, this places everyone at risk to be watching for the delight of the spiritualists. According to Denise and William Bielby, “Since the earliest days of commercial television, products appealing to housewives have been advertised on daytime serials, those appealing to children to have been advertised on Saturday mornings, and televised sporting events have always been a vehicle for advertising aimed at adult males (D Bielby and W Bielby,