An Evaluation of Super Hero High School Opening Scene

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For the chosen brief, a two minutes opening scene and a title sequence are done for a TV programme named “Superhero High School”, along with a teaser ad campaign for the show to generate discussion before the premier. Superhero High School is an action, dramatic, sci-fi comedy TV series following a group of students in a school for individuals with special abnormal abilities struggling to maintain the balance between precarious friendships, young loves and saving chaotic world. The show is targeted toward a relatively young demographic between 15 and 35 and will be suitable for all ages. To satisfy Silver Lining Production’s ideology, the text is trying to push the boundaries of the format through hybridisation of multiple genres, including documentary.
SHHS adopts many recognisable codes and iconography to convey the designated film and TV genres by the means of numerous cinematic non-diegetic sound effects and percussion used throughout the text. Alongside with that, the colour scheme appears as bright blue or the Hollywood summer blockbuster look of teal and orange. Furthermore, in term of the mise-en-scene, the characters’ clothing is dark coloured winter theme to signify coldness, stealth and isolation. In addition, quick cutting, camera movement action was made, suggesting a conflict is going on and put the text into the action genre.
The cold opening follows the traditional Todorovian narrative structure with the calm sci-fi establishing shots and soundtrack started as equilibrium. Quickly, loud ambient background music with percussion disturbs peace and fragmentation of the fallen poster signifies disequilibrium. The main two characters then go on, literally, breaking boundaries in attempt to repair the damage, which goes...

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... colour matching, thus causing blending flaws. The poster shows Alex’s attraction toward Liana but she’s ignoring it. At the same time, Ethan is despising and Vanessa is unhappy with this relationship. These denotations refer to the representation of character above and back up the dramatic theme.
The third poster is utilised with a graphic pen filter to make intertextual links to the popular hero comic books, interpolating the very large demographic of such texts.
All of the print pieces provide links to the e-media platform, which is not done in this coursework, but will act as fan sites for the show and encourage audience interactivity to again emphasise the market liberalism perspective. The key word #shhs is used in the three social media websites since it is short for quick access and signifies secrecy as the school is hidden out of space.
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