SUMMARY:
The solution proposed by the authors is an approach towards addressing privacy and security issues with respect to advertisements on smartphones. Third-party advertisements embedded into host Android applications can cause several privacy and security threats. The authors propose AdSplit that separates host applications from the advertisements in order to avoid malicious activities and protect user data privacy.
STRENGTHS OF THE PAPER:
1. The paper thoroughly focuses on the issues related to policy and permissions management with respect to advertisements on smartphones.
2. What the problem of privacy is, why it is important and what are the authors thoughts on these are clearly mentioned.
3. The authors developed an app named AdSplit that separates hos applications
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The implementation is just a proof-of-concept. The authors feel that the app will work well in real-world scenario which is a complex one. I am not sure about this claim since, the permission infrastructure of Android is complex and the application developers and advertising services are smart enough to tackle issues that hinder with advertisement display and eventual revenue generation from it.
4. AdSplit was tested on Android 2.3 (GINGERBREAD) with limited resource capability. Newer versions of Android have more permissions and so implementing AdSplit on newer version would have yielded better results. Again, tablets were not considered.
5. AdSplit restricts its implementation only to Google’s AdMob library for advertisements. Also, AdSplit considers banner ads only and not full-screen interstitial ads.
6. I am not sure about its scalability and resource utilization in complex and newer Android apps as well as any third-party apps.
7. AdSplit uses QUIRE for to ensure privacy. What if QUIRE fails? Any solutions to tackle such a problem are not mentioned.
8. Questions regarding issues with AdSplit deployment like installation, permission requests and unloading are not addressed
Privacy postulates the reservation of a private space for the individual, described as the right to be let alone. The concept is founded on the autonomy of the individual. The ability of an individual to make choices lies at the core of the human personality. The Supreme Court protected the right to privacy of prostitute. The autonomy of the individual is associated over matters which can be kept private. These are concerns over which there is a legitimate expectation of privacy. Privacy has both a normative and descriptive function. At a normative level privacy sub-serves those eternal values upon which the guarantees of life, liberty and freedom are founded. At a descriptive level, privacy postulates a bundle of entitlements and interests
We keep all our data on there, our pictures, contact list, and emails. It’s understandable that app companies and the government agencies would be tracking our smart phones and using it as a target to get our personal information. No doubt, a push of a button we are able to install an app, but we have to realize that not all of them are meant for entertainment purposes. Those apps are a good reason why identity theft is so high. Instead of being so quick to install the apps look for the privacy policy and get informed on the data it
Although a right to privacy is not explicitly mentioned in the Constitution, the Supreme Court has established that it is inherently protected by the Constitution. Explain the numerous ways that the Lacks family’s right to privacy was violated. Discuss the importance of the right to privacy. How has this right evolved over the course of American history? How is it being challenged by emergent technologies? How have groups of people such as African Americans, women, children, and most recently, immigrants, fought for legislation protecting their right to privacy? Cite specific court cases and/or current events.
Most of the introduction paragraph brings out my main point which is, where is the privacy factor
Scrolling through my Facebook feed on my iPhone, casually looking at my friend’s pictures statuses and updates, I came across a video with an amusing title. I tapped the play button expecting the video to load. Instead, I was redirected to an app asking permission to access my “public information, pictures and more.” I then realized; what I considered to be “private information” was not private anymore. Privacy is becoming slowly nonexistent, due to the invasion of advertising companies and the information we publicly post in the online world. In the essay “The Piracy of Privacy: Why Marketers Must Bare Our Souls” by Allen D. Kanner remarks, how major companies such as Google, Yahoo and Microsoft get billions of transmissions each year on
Solove, Daniel J. “5 Myths about Privacy” Washington Post: B3. Jun 16 2013. SIRS. Web. 10
[4] H. Nissenbaum. Toward an Approach to Privacy in Public: Challenges of Information Technology. Ethics & Behavior, 7(3): 207-220, 1997.
There was once a time when companies used to spend heavily on publishing, compelling, ads on newspapers and magazines just to put the word out there, but times have changed and so have the medium used to broadcast these ads. Nowadays, companies use the internet to spread the news, to be more specific, companies use the social media as an advertising tool. Over the years, social media has vastly changed the way we communicate and interact with one another, some examples of such social media might be Facebook, Twitter, and YouTube etc. This kind of interacting tools are now been used by businesses to sell or advertise their products, one might say that the social media is the modern day substitute for newspapers and magazines. One company that has been doing this heavily is Android (owned by Google), Android ads can be seen in every corner of the internet whether be famous sites like Facebook or now extinct ones such as Myspace, although one such social media that they haven’t been using is XDA developers. The site predominantly focuses on software development and discussion for Android, Windows, Ubuntu Touch, and Bada phones etc. The following paper will discuss and analyze their audience and argue why XDA developers is the best social media platform to advertise smartphone operating system companies such as Android to the general public and developers.
In a world of Facebook and LinkedIn and YouTube and OKCupid and Google and IPhones and Ipads and Kindles and all the other hundreds of sites and devices designed to garner personal information, data-mine your information, to better advertise, sell, inform, and connect you with the people or the places that you want to experience. The wonderful world of the Internet helps connect millions of people with millions of other people in milliseconds all day, every day. All the swapping and sharing of information create a world of transparency, deception, fraud, and identity confusion. Avatars, aliases, and profiles are the ways most people advertise their goods and services and themselves. With this consideration an erosion of privacy has changed our culture in ways that some predicted years ago and some that are new to our era. This paper will explore some primary regarding how technology causes the changes in privacy and what are the effects brought on by these changes.
Nowadays, advertisements are everywhere embedded in our daily life. They are powerful resources that inform people the latest news about a particular product or brand in many different ways. Most of the people are being able to get more information and detail of a product from media, radio stations, newspapers and internet. Even though advertising is a big informative source, it also can be considered as a marketing tool to control the mind and desires of the consumers to manipulate and persuade them to buy things they do not need.
[2] N. Gandhewar, R. Sheikh, “Google Android: Emerging Software Platform for Mobile Devices”, International Journal on Computer
Nowadays, advertising is a very big business. Very often is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers.
Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we look; while watching television, listening to the radio, riding on the bus and even walking around your school campus. It seems like the whole world is being flooded by advertisements.
There has been a big shift happening in the advertising industry over the last few years as online advertising has taken over all forms of major advertising tools (newspapers, magazines, billboards, hoardings, sponsorships and TV ads). The online advertising industry is growing rapidly as players like Google, Face book, Apple, Yahoo are investing heavily in their advertising segment. As the number of internet users and social media is on the rise, online advertising is the need of the hour. Targeting a huge population through this medium is relatively more effective and easy rather than the old and classic ways of advertising. From an entrepreneurs or a business’s point of view, people are more aware than ever of all the advertising mediums available and Google capitalizes on this factor successfully. More and more advertisers are shifting towards online technologies and are able to target a large number of customers with the help of these mediums. This has been the main reason for the decline of the newspaper industry which used to be a really effective tool for advertising. The online advertising got a huge boost due to the technology advancements and user friendly tech. gadgets like laptops, smart phones, I pad and Tablet. Online advertising is disrupting all aspects of the global advertising industry, changing how creative work is done, how advertising campaigns are run and how advertising is bought and sold. It is a “two sided market” (Rochet and Tirole, 2003; Anderson and Gabszewicz, 2005). Intermediaries like Google, Face book and Apple facilitates the connection of advertisers and consumers. The global industry analysts estimate that the world online advertising market will reach almost $ 73 billion by 2015, with market gr...
In 2016, use of mobile devices such as smart phones and tablets have arguably become the primary source for social media. People are connected almost 100 percent of the time, there is constant communication and information sharing. The mobile ad revenue in the United States is supposed to increase from 1.5 billion in 2013 to as estimated 7.6 billion in 2018. That is a 38.3 percent growth rate (Bennett, 2014). Over half of mobile ad revenue from Facebook and Twitter come from mobile devices alone. Mobile advertising was on course to comprise 68% of Facebook’s revenue and 84% of Twitter’s in 2014, and two-thirds of social media advertising spend is forecasted to go towards mobile ads in 2018, creating a $9.1 billion market on mobile. This, coupled with the fact that over, means that social media advertising on mobile is a huge growth market in the next three years (Ganguly, 2015). Most people log into their social media