Eco Case Study

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Alex Rogo has been a plant manager for the last six months at Unico, a nationwide manufacturing firm. One morning, Bill Peach, the division vice-president arrived early at the plant to enquire about the status of an order from Bucky Burnside, a customer of the firm. That order being seven weeks late was just the tip of a bigger problem inherent not only to the manufacturing plant but to the entire division. Indeed, every order was late in the plant and the division was facing the worst losses in its history. They later discovered that Burnside’s order was late because of some missing sub-assembly parts. While Alex was blaming their timing problems on the second round of layoffs that took place three months earlier, Bill thought that the plant …show more content…

In order to control several factors which exist in the plant, they have to change the way they think about production capacity. A capacity of a resource cannot be measured in isolation. They realized that they should try to optimize the whole system. They then decided to call Jonas again to help identify the next step. Jonas told them that the next step would be to distinguish between two types of resources: the bottleneck resources and the non-bottleneck resources. A bottleneck resource is any resource whose capacity is equal to or less than the demand placed upon it whereas a non-bottleneck is defined as any resource whose capacity is greater than the demand placed on it. The first of nine rules that express the relationships between bottlenecks and non-bottlenecks and how the plant should be managed is balance flow, not capacity. They shouldn’t balance capacity with demand but rather, balance the flow of product through the plant with demand from the market. The bottleneck determines the effective capacity of the plant. With 10 weeks left before the deadline given by Bill Peach, they now must find the bottlenecks. Bob decided to list the areas he thought were short in capacity based …show more content…

Al’s performance resulted to the division recording its first operating profit of the year. However, Bill Peach was not letting them off the hook yet. He was asking for more good months otherwise he would go forward with the recommendation to close the plant. He specifically asked for 15% more on the bottom line than they did that month. On the phone with Jonas, the latter suggested that cutting batch sizes in half would reduce the amount of cash tied up at any one time and would ease pressure on cash flow. They have been setting batch sizes according to the Economical Batch Quantity formula; formula with flawed assumptions. If they cut the batch sizes, the total lead time would condense and customers would get their orders faster. They would be able to respond to the market faster and get an advantage in the marketplace which would result in more customers hence more sales. He applied that measure to another Bucky Burnside order which resulted in Bucky Burnside’s so satisfied that he paid a visit to the plant to congratulate the workers. Al thought that the measurements didn’t reflect their performance so with Lou, they decided to change the base of certain measures from the standard without the headquarters knowing about it. However, an audit team sent at the plant soon noticed that the base had been

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