Air Asia Aims to be the Largest, Low Cost Airline

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Air Asia was originally founded by government on 2nd December in year 2001 and was bought by Tony Fernandes. Air Asia was established in year 1993 and has travel around the world in the hope of ascending to become the worlds best in year 2001. Air Asia continues to increase alternatives for low-cost aviation through tremendous innovation, efficiency and passionate approach to business with a route a network that extent through over 20 countries. Air Asia X, Thai Air Asia, Philippines’ Air Asia Inc., Air Asia Japan and Indonesia are companies that link with Air Asia in Malaysia. In addition, for the vision part in Air Asia, it aims to be the largest low cost air line in Asia by serving the 3 billion of people who are currently underserved with poor connectivity and high fares. As for the mission of Air Asia, it demands to be the best air line company to work whereby employees are treated as part of the big family. Besides, Air Asia try to maintain the lowest cost hence everyone can fly with Air Asia. Highest quality product, embracing technology to lower the cost and improvement in service levels will be maintained by Air Asia airline also. Lastly, create a globally recognized ASEAN brand will be the mission part of Air Asia. In the values part, Air Asia will implement trough the following key strategies which are safety, law fare, lean distribution system, point to point network and high aircraft utilization.  According to Air Asia Group, the following table displays the total passengers of Air Asia between 2009 and 2010. Table 1.1: Air Asia Group Operating Statistics In order to fulfil the customers’ needs, the ultimate concern for Airlines Corporation is the service provided. The contributing factor for the latter is... ... middle of paper ... ... Malaysia. 1.6 Significance of the Study This study provides further research in organizational perspective and customer. The validity and reliability of the result are able to act as a guide for future research in Malaysia airlines business. In organizational perspective, this study helps to foster greater understanding and knowledge on the CS between SQ with TF, schedule, services provided by GS and FA, OS and FS. Besides, this study is to determine the contributing variable which has the most convincing relationship on SQ. It also helps Airlines Company to identify the real must and demands of the customers in putting effort to acquire as well as retain the customer quality. Furthermore, this study helps the airlines company by providing reliable information to set suitable policy in making sure that the customer worldliness paramount level of conciliation.

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