A Comparison of Strategies in Sports Marketing Essay

A Comparison of Strategies in Sports Marketing Essay

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INTODUCTION
An organization is established, it has some mission and vision. This mission and vision define its operation and research. To fulfill the organization’s mission they have to develop top level plans and sustain long term competitive advantage that is Strategy. Following this definition, when an organization has mission, develop a plan and understand the “sustainable” competitive advantage - where competitor cannot easily duplicate the firm’s strategy.
The most difficult challenges facing organizations is that strategies are not always efficient as originally planned. So decision taker has to be perfect while strategy formulation which is an interative process (1). For strategy formulation, decision maker should produce clearly defined recommendation, with supporting justification that covers the mission and vision of the organization (2). An effective strategy formulation enables the organization to create the strategies and strengthen their position (3).
Here in this paper there is a discussion about strategies develop by several companies which are listed in top 10 well famous sports brands. To make brand successful, it is necessary to have a good strategy. Some of the companies focus on marketing and some on production (varieties) to making strategy. It is up to the company in which way they want their brand awareness.
Puma, Nike, Addidas are in the list of top 10 sport brands that have developed a different strategies and getting success in their business. Some of them are corporate level, business level and functional strategy. If these three sets of recommendations fit together in a mutually supportive manner that forms an integrated hierarchy of strategy, in the order given (2). ...


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...ews/puma-unveils-strategy-to-unify-brand/4005737.article
9. Afaqs news 3 nov 2011
10. HOULISTON, T. (2013, March 12). WH TESTS: PUMA COMPRESSION TIGHTS. . Retrieved April 30, 2014, from http://whttp://www.womenshealthsa.co.za/wh-tests-it/new-puma-compression-tights/ww.afaqs.com/news/people/tributes/
11. .(http://comparisonz.com)
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13. hansen, M. N., & pedersen, D. G. (2010, January 1). A Comparative Analysis of Nike and Adidas Commercials- - A Multimodal Approach to Building Brand Strategies. . Retrieved , from https://www.google.com/a-comparative-analysis-of-nike-and-adidas-commercials-a-multimodal-approach-to-building-brand-strategies.html

14. prince, r. (2008, July 23). Puma: The History of the Sports Shoe Company. Yahoo Contributor Network. Retrieved April 30, 2014, from http://voices.yahoo.com/puma-history-sports-shoe-company-1645817.html?cat=46.

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