Understanding Technology and Product Lifecycle Models

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Develop and describe a technology lifecycle model (including the time and cost of development, the amount of time to recover the cost, and return on investment (profit) based on the development costs and risks) and/or product lifecycle model (including timing, marketing measures, and costs associated with the life of a product) for the new technology or application

The Development Lifecycle model really depends on the product being developed. If the product is a new product that started out as an invention or new idea it will take a while longer to get it the product or idea ready to take to market. If the idea or product is changing the way another product or idea works to make it better it might not take as long to get the product to market …show more content…

The time and cost of development is highly dependent of the type of product that will be going to market. Simple devices will not take as much capital or testing while certain software and very technical products will need to be tested and verified before releasing the product to the consumers. With the satellite video radio development and testing will take a large amount of funding in order to get the product prototype read for testing. Once the prototypes are released, a large amount of data can be obtained from the test users further developing the radio. The intended buyers of this technology are not completely concerned with the price per unit unless there are more than one of the same type of product in which they can choose from. After finalizing the radio the initial contract will generate more interest from other units and drive more sales. This could turn the initial startup cost into profits in a hurry. Profits from the sale of the radios can be reinvested into product development furthering the capabilities of the next generation of the radio. One risk of developing a radio of this nature is the risk of not making the sale and ending up stuck with a limited use …show more content…

In this stage there are rules concerning how long the product can be marketed as new. After the initial introduction time the marketing strategy could and should change in order to have the product seen by as many potential clients as possible. Once an item is accepted word of mouth advertising can be just as helpful as the continued mass media marketing strategies already in use. There have been a number of products that when introduced to the market immediately began to be accepted. A few simple toys such as the Furbies and Tickle-me-Elmo had their moment is the spotlight when introduced prior to Christmas and for some reason flew from the shelves faster than retailers could get them. This type of acceptance into the market would be great for any product as long as the demand was constant. Like the toys, many of today’s technological gadgets are sought after and with the mention of a new upgraded version of the phone, tablet, laptop, or other electronic toy drives people to preorder and wait in line for the date of the items release to the market. This is the acceptance that every developing company would love to have. With the acceptance of their product they will be able to quickly recover the money spent on research and development and product validation. Despite being the next latest

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