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Recommended: Strategic planning
Throughout history leaders have used public relations as propaganda to influence the masses. The leaders use propaganda to spread their vision and mission throughout the world in which they live. The leaders have many different methods that they use. Some of the methods are new and some are ancient tried and true methods that have been used by great leaders from the past. These leaders use types of strategic planning and management, propaganda, management by objectives or MBO’s, and the SWOT analysis or strengths, weaknesses, opportunities and threats to accomplish their objectives.
There are many types of leaders who use these objectives. There are leaders that are running for public office, or there are business leaders that are propagating for a better job. These processes can be used on the public grand scale to the citizens of the United States in a Presidential election or they can be used in a business to sell more products or get the leader a more prominent position. Our text speaks of Edward L. Bernays using strategic planning to sell more Ivory soap by having a contes...
Strategic leadership is about cause and effect on a grand scale, especially in a fluid and unpredictable environment. This concept has been discussed in numerous military and academic publications. A literary review produces hundreds of works on the subject, which address in detail the requirements associated with developing strategic leaders. However, regardless of the source, there seems to be a familiar theme when describing the critical attributes for successful strategic leaders.
In today’s world it may be strange to suggest that the study of propaganda has anything to do with contemporary politics. When most people think of propaganda they think of the campaigns of Hitler and Stalin in the 1930’s. Since there are not many campaigns today that can be compared to these, many people believe that propaganda is no longer a problem. The persuasive techniques of propaganda are usually used by politicians, advertisers, and journalists who like to influence human behavior. Uses of propaganda can be used to accomplish campaigns to reduce drunk driving, laws against bearing arms, and other things. They are also used to...
Wheelen, Thomas L. and J. David Hunger. Strategic Management and Business Policy, 13th Ed. Upper Saddle River, NJ: Pearson Education, Inc., 2012. Print.
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
John G. S., 2008: Strategically thinking about the subject of Strategy [e-journal] 9(4) p.2 Available through:
Individuals have their own personalities that can influence their enthusiasm and productivity within an organization. In addition, individuals also form groups and are part of teams that work together to reach a common goal within organization. According to Gibson, Ivancevich, Donnelly, and Konopaske (2009) dedicated and cohesive teams can have a tremendous impact on organizations effectiveness and the global market. However, all of this happens within the frame-work of office politics and can hinder or enhance the organization’s effectiveness. Therefore, it is important to not only understand individuals, but also groups, teams and office politics within the organization. This will help leaders to plan, organize and motive individuals and groups for the best possible outcome for the organization.
Q1. Grunig and Repper (1992) proposed a model of strategic management of public relations. Sung (2004) commented that the model emphasizes Public relations has a significant role in the process of an organization’s strategic management by identifying stakeholders, publics, and issues around the consequences facing the organization.
What is Public Relations (PR)? PR is difficult to define because it encompasses so many areas and today has developed into a multi-million dollar industry influencing all aspects of our lives (Adams et al, 1999). However, it is important to be able to compare and contrast the various definitions in order to have a complete understanding of what public relations is and how it is used. The public is a large population to consider, making it easier to understand why it is so difficult to define PR. Along with a large population come many perceptions, beliefs, ideas, and opinions, all influences on PR. I define public relations as the act/s used by individuals, corporations, and groups to influence ones opinions and/or decisions about a product, idea, person/s, company/s, etc. and the public. Robert L. Heath defines PR as functions of management/supervisors that foster an organization's ability to strategically listen to, appreciate, and respond to those persons who's mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values (Health, 2007)'.
Furthermore, a public relations career is much more closely grouped with media relations these days than journalism. In the book, Making it in Public Relations: An Insider’s Guide, it is said that Media relations is the most dominant function of public relations. Its basic role is the origination of press information and the handling of requests from the media about a specialist’s subjects and activities. After all, the main goal of specialists is to present a positive public image of their client to the public (Mogel). The possible types of clients and fields vary wildly from each other. Some specialists can work in public relations consulting firms and hold campaigns for many clients. Other specialists can work in the advertising departments of major brands and w...
Many organizations conduct research before implementing a campaign initiative. Similarly, many also conduct evaluations following their campaign initiative. According to English, (2005), public relations research is a fundamental part of identifying important issues to the organization, developing strategically based public relations programs, and measuring the impact of those programs on the organizations (pg. 3). Cutlip et al. echoed this premise by saying that research is the foundation of effective public relations (2000, p. 343).
Today, public relations is a complex profession by thousands of thousands of people all the world to practice. Almost all large and small organizations have their own public relations department or they need to outsource their public relations to a company. Public relations practitioners work for schools and universities, companies, governments, professional and trade associations, hospitals, hotels, non-profit charities, and other else more (Grunig, 2001). Therefore, PR is an important department for organizations.
Wheelen, T. L., & Hunger, J.D., (2008). Strategic management and business policy. Upper Saddle River, NJ: Pearson Prentice Hall.
Public relations is everywhere today. It is a practice that has become an important aspect of any business venture. Whether an organization is not for profit, for profit, or governmental, they still need and desire to communicate their purpose within the community and public relations allows this to happen. There are several publics in which the PR practitioner must correspond with and each requires a different means of communication. Internal publics are inside the organizations such as clerks, managers, and stockholders. "External publics are those not directly connected to the organization: the press, government, educators, customers, suppliers, and the community" (Seitel, 2004). Each public plays a key role in the PR of the organization. The many functions of PR can also be categorized based on what purpose they serve the organization.
Public relations have turned from “crude attempts to aggrandize a ruler’s accomplishments to being the full-service communication industry it is today,” (pg. 329, Rodman). New media and technology have changed the face of public relations from ancient Greek teachers of rhetoric to companies salvaging hopeless reputations of businesses on the brink of disaster. Public relations have adapted to the media, but has still kept the values of promoting ideas and creating images in sight. Back in 1773, long before the idea of public relations, the Boston Tea Party was one of the biggest staged events in an attempt to gain publicity and support from the American people, (pg. 330, Rodman). This started to get the field started, as people begun to realize the power of public relations. When it finally emerged as a profession in the 20th century, the industry had a lot of maturing to do. Edward and Doris Bernays then figured out a way to get the client’s interpretation over to the public. These were the individuals responsible for getting women to smoke in public, and eventually turned the belief that women shouldn’t smoke around to be an acceptable phenomenon. People began to realize that they could promote social change by public relation strategies. They could also bring companies back from the brink of disaster, just like the medicine Tylenol, which had caused
Group 6 Strategic Management Strategic management is the process where organization managers reach the goals and aspirations of the organization on behalf of its owners. This is done through formulation and implementation of ways and methods to fulfill the organizational goals and objectives (Brian, 2011). This is done with in-depth consideration of both the internal and external environments that the organization operates in, in order to allow the organization to make the right decisions. Strategic management is an important element that firms must put together through strategic thinking as well as strategic planning (Nag, R., Hambrick & Chen, 2007). In order for a firm to compete within its industry, it must plan and relate to the industry dynamics, determine its strengths and weaknesses before determining the best way to match and overcome competitors.