Table of Contents
Page
1.0 Introduction…………………………………………………………………………………….
2.0 Internal Analysis of ZAMNET Communication Systems. …………………………………
2.1 Strategy……………………………………………………………..…………………
2.2 Systems………………………………………………………………..………………
2.3 Structure………………………………………………………………….……………
2.3 Structure……………………………………………………………………………..…
2.5 Staff……………………………………………………………………………….……
2.6 Style……………………………………………………………………………………..
2.7 Shared Values…………………………………………………………………………
3.0 External Analysis of ZAMNET Communication Systems. …………………………………
3.1 Bargaining Power of Suppliers………………………………………………………
3.2 Bargaining Power of Buyers…………………………………………………………
3.3 Threat of New Entrants………………………………………………………………
3.4 Threat of Substitute Products and Services………………………………………
3.5 Competitive Rivalry…………………………………………………………………
4.0 The GE Multifactor Portfolio Matrix…………………………………………………………
5.0 ZAMNET’s Business Model and Marketing Strategies…………………………………
6.0 An e-Marketing Strategy for ZAMNET……………………………………………………
7.0 references…………………………………………………………………………………….
1.0 Introduction
In 1994, ZAMNET Communication Systems was established as an Internet Service Provider (ISP) in Zambia. It was the first organization that was put in place to provide the internet services in the region. ZAMNET Communication Systems was strategically located at the University of Zambia so that it can be used in providing research for the highest institution of learning and in turn it could have also benefited from the Research and Development (R&D) from the institution being the highest learning institution in Zambia. Other higher learning institutions in the region could have also benefitted from the synergistic effects of partnering together with the University o...
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