The Importance of Good Communication in Business

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This skill is one of the elementary functions of management in any business and its importance is hardly be overstated. It is a process of transmitting information, ideas, thoughts, opinions and plans between various parts of an organisation. It is impossible to have a relationship with stakeholders without communication. Good and effective communication is required not only for forming relations but also for success of the business.
Business communication encompasses not only communicating with external contacts but also with employees within the organisation. This will aid business in being well-organised and every matter whether it is a problem, an inquiry or a sales letter will be attended or properly and promptly.
It does not mean that only a client’s inquiry should be responded promptly but also feedbacks or problems arising inside and outside the business as well. This is done to have a balance within the internal and external factors, especially in relation dealing with people, whether they are employees or other external contacts.
Types of business communications:
By knowing the types of business communication used in order to know the specific manners and standards to use in a specific situation. Here are some of the communication used in business.
Electronic Communication. Today organisations interacts with its various constituents differently – employees, board members customers, partners and others – depending upon the nature of the message, the goals you are trying to achieve and the strengths (and weaknesses) of the available media – telephones, voice mails, fax, text etc. It can be used to all stakeholders including internally and externally. This type of communication is important because it adds a powerful n...

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...siness owners can gain from learning about non-verbal communication and its potential benefits. Non-verbal communication can increase the opportunity to interact with colleagues, competitors, clients and potential clients. Posture, vocal tone and eye contact can deliver subtle messages that reinforce what being said to convey consistency and trustworthiness.
Another benefit is it demonstrated confidence, enthusiasm and professionalism through attire choice, active listening cues and he ability to present messages.
Overall, in business, it is very important to be very clear in business communication because it sets the reputation and credibility need to built up in order to get clients’ trust and confidence. It give a sense of professionalism which encourage more business, especially business who are looking for a long term relationship with clients and employees.

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