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McDonaldization and globalization
McDonaldization and globalization
Comparing mcdonaldization to real life sociology
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The McDonaldoization of society by George Ritzer (2015) Islands Of The Living Dead The Social Geography of McDonaldization Foucault’s “Carceral Archipelago” individuals believe they have freedom of movement. there are no proverbial bars as compared to the iron cage. when on the “island chain” you must stay within that chain. you are trapped but have the decision to freely move between mcdonaldized activities everyone who is part of society is essentially trapped to some extent. if you fight back you will go back to some mcdonaldized activity. Max Webers“Iron Cage” when you become trapped you are in the proverbial iron cage, this is where the rotting of life starts to move a lot faster. when you are trapped in the iron cage, you feel a sense
The theory of “McDonaldization” describes the way different aspects of the modern world are taking on more and more of the “principles of the fast food restaurant” (Ritzer 1). Obviously, the term stems from the restaurant “McDonald’s” itself; however, McDonaldization is present in many restaurants, industries, politics, religion, and many aspects of social life as well. For example, the music industry has become increasingly McDonaldized. Artists are expected to produce many albums in a certain amount of time, they are expected to look the same and sound the same at any concerts they give, and most popular music is created through Auto Tune and producers cutting and pasting snippets of a song together. The modern idea of going on vacation is similarly McDonaldized. For example, you can go to another country, hire a tour guide to show you as many of the most popular spots as possible, as fast as possible. Your picture is taken in front of certain attractions, you are taken to certain places to eat, and you stay in certain places. It’s very efficient, the cost is easily calculated, and it’s incredibly predictable. For this paper, I will
sociologist George Ritzer argues that the relationship between McDonald’s and our society runs even deeper. Beyond its commercial propaganda and symbolism, Ritzer says, McDonald’s is a potent manifestation of the rational processes that define modern society.
In the book Fast Food Nation, Eric Schlosser talks about the working conditions of fast food meat slaughterhouses. In the chapter “The Most Dangerous Job,” one of the workers, who despised his job, gave Schlosser an opportunity to walk through a slaughterhouse. As the author was progressed backwards through the slaughterhouse, he noticed how all the workers were sitting very close to each other with steel protective vests and knives. The workers were mainly young Latina women, who worked swiftly, accurately, while trying not to fall behind. Eric Schlosser explains how working in the slaughterhouses is the most dangerous profession – these poor working conditions and horrible treatment of employees in the plants are beyond comprehension to what we see in modern everyday jobs, a lifestyle most of us take for granted.
Feeling trapped or imprisoned can be very dangerous feeling. They can make you do things you might not want to do. It could make you feel depressed or powerless. They can even cause you to lose respect from friends or family. Nobody deserves to have to feel that way. Some people don’t have the choice, but some do, I know if it were me I’d make the right one.
In order to understand McDonald's structure and culture and why they continue to be the world's largest restaurant chain we conducted a SWOT analysis that allowed us to consider every dimension involved in the business level and corporate level strategies.
A world without the Big Mac, Happy Meals, Chicken McNuggets, and the phrase “I’m lovin’ it,” is almost inconceivable. People around the globe have become accustomed to the high gleaming golden arches that make up the famous emblem for McDonald’s. McDonald’s has grasped the concept that culture flows from power. In this case, the American culture flows through the veins of this fast-food giant and the more that is supplied, the greater the demand. It is no secret that McDonald’s has become one of the world’s largest fast-food retailers. It has become a well known icon that has played a huge part in globalization, with chains located in many different countries… transforming the meaning of fast-food all around the world.
The McDonaldization of Society The McDonaldization of society may sound somewhat misleading but the term actually refers to the rationalization of society. The use of the word "McDonaldization" just simply indicates that the fast food restaurant is one of many great examples of rationality. Ritzer discusses five dimensions that characterize rationality or a rationalized society: efficiency, predictability, calculability, the use and preference of non-human technology, and the control over uncertainty. The five characteristics can be noticed in various aspects of society which exemplifies the extent that rationality affects our society and societies worldwide. In this paper I will summarize Ritzer's discussion of these five characteristics and give possible examples of each dimension.
The purpose of this research is to provide a substantial assessment/explanation/analysis of the degree to which the McDonald’s operates based on a universal cultural or whether it is most strongly influenced by the national culture of that country. The researcher will explain how McDonald’s uses diversity and organizational initiatives to contribute to the corporate bottom line. Finally, the researcher will evaluate the company’s bottom-line rationale for diversity initiatives.
To begin with, efficiency, with the aim of maintaining time for doctors take care of patients. Efficiency means the optimum method for getting from one point to another. For general out-patient clinics, making appointment is necessary before you get consultant. Doctors only spend around a few minutes consulting to a patient, and one case per each time in order to manage large amount patients who were waiting.
The effectiveness of a board also comes into question when board members have served together for such a long time. A member of the University of Tennessee’s Corporate Governance Center, Larry Fauver, pointed out that directors who have been serving as long as McKenna has with the same group might not have enough distance from management to be objective. He then asked a question that raised many eyebrows of shareholders: How independent could you possibly be to a company after 23 years? (Kowitt, 2015) Charles Elson, director of the John L. Weinberg Center for Corporate Governance at the University of Delaware, also agrees with Fauver. Elson states that any time the directors have relationships with each other outside of the boardroom, the greater
At the start of 2015 McDonald’s stated they wanted to increase their net profit between 5% - 7% over 2016 calendar year. The Gross Profit ratio from 2014 - 15 did not fluctuate from 66%, following this was the small increase in net profit by 1%. McDonald 's had fallen far from their overall goal of a 5% -7% increase. Yum Brands is now achieving higher net margin at its company stores than McDonald’s with their revenue skyrocketing in from 41,546,000,000 in 2014 and 42,692,000,000 in 2015 well ahead of McDonald’s.
The purpose of this paper is to introduce you to the fast food industry, how it is everywhere in the United States and increasingly spreading globally. The majority of the fast food restaurants in the United States are dominated by hamburger fast food restaurants. Amongst the burger segment, McDonald’s is the number one leader in the burger industry, followed by Burger King, and Wendy’s respectively (Oches, 2011).
How should McDonald’s respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe Camel and cigarette ads? Should McDonald’s eliminate Ronald McDonald in its ads?
McDonald’s is such an iconic fast food restaurant that almost every American and a good part of world relates the golden arch with McDonald’s. In its journey to be the most recognized brand, McDonald’s had its humble beginning and many turbulent fights of survival. McDonald’s marketing journey is a noteworthy one for anyone studying the marketing.
Strategic management is the way of implementing different business strategies and plans to attain certain specific aims and objectives. It involves collection of decisions and different rules and policies that tend to define the results that are generated in the form of better business performance. For undertaking these activities, management should possess an in depth understanding and be able to assess the general and competitive external and internal business environment to take proper business decisions (Cornelis, 2010). McDonalds is an organization that offers a range of products and services in a very effective manner that makes it a market leader in providing fast food services all over the world. By enforcing suitable strategies, McDonalds can increase its level of sales and will also help in upgrading as well as sustaining the market by acquiring competitive advantage (Schoenberg, Collier and Bowman, 2013).