McDonald's: A Global Company

1560 Words4 Pages
bulb-icon

Recommended: Business case studies mcdonald's

Introduction

The purpose of this research is to provide a substantial assessment/explanation/analysis of the degree to which the McDonald’s operates based on a universal cultural or whether it is most strongly influenced by the national culture of that country. The researcher will explain how McDonald’s uses diversity and organizational initiatives to contribute to the corporate bottom line. Finally, the researcher will evaluate the company’s bottom-line rationale for diversity initiatives.

Specific Aspects that Makes McDonald’s a Diverse Organization

According to Royle (1999) McDonald’s is a very large multinational enterprise (MNE) and the largest food service operation in the world. Currently the company has 1.5 million workers with 23,500 stores in over 110 countries with the United Kingdom and Germany amongst the corporation’s six biggest markets, and over 12,000 restaurants in the United States. In 1974 the United Kingdom corporation was established and in 1971 the Germany corporation was established, currently the combined corporation has over 900 restaurants and close to 50,000 employees in each of these countries (Royle, 1999).

McDonald’s workforce consist of 73 percent women and people of color making, 43 percent of them are franchise staff and 55 percent are suppliers; additionally, the company has two stores opening everyday in China (Singh, 2010). Furthermore, Lee and Kye-Sung (2000) states 49 percent of McDonald’s total revenue comes from the international market. Gibison (2008) states in order for McDonald’s to reach and increase consumers from diverse backgrounds and different cultures the company tailor its menu by added specialty food for different countries and cultures. An example is the company...

... middle of paper ...

...nal of Contemporary Hospitality Management, 12(2), 126-134. Retrieved from http://search.proquest.com. libproxy.edmc.edu/docview/228381769?accountid=34899

McDonald’s. (2012). About McDonalds. Retrieved from http://www.aboutmcdonalds.com/mcd.

html

Roberts, E. (2011). Creating stronger diversity initiatives in employment setting. Retrieved from

http://cornellhrreview.org/2011/11/04/creating-stronger-diversity-initiatives-in-employment-settings/

Royle, T. (1999). Recruiting the acquiescent workforce A comparative analysis of McDonald’s

in Germany and the UK. Employee Relations, 21(6), 540-555. Retrieved from http:// search.proquest.com.libproxy.edmc.edu/docview/235214804?accoundid-34899

Singh, A. (2010). McDonald’s makes diversity about the bottom line. Retrieved from http://www

.forbes.com/sites/csr/2010/09/08/mcdonalds-makes-diversity-about-the-bottom-line/

Show More
Related

  • Diversity Profile Analysis for AutoZone and Walgreens

    869 Words  | 2 Pages

    Diversity in the retail marketplace is something that is significant to the company’s success. Retailers are comprised of people selling things to people. Thus, the people that do the selling must be a good representation of the people that are doing the buying. Companies that are well diversified in their hiring practices, as well as organizational goals, are well recognized by the public. Likewise, companies that are unjust in the functioning of their company will be viewed in a negative light, which could lead to decreased sales and company accountability. Taking this into consideration, observing the diversity profiles for two major retail companies can lead to a firm understanding behind their success and company values.

    Read More

  • An Anaysis of McDonald’s Corporation

    2712 Words  | 6 Pages

    • Choosing the socio-cultural and global segments of the general environment and explaining which segment would rank highest in the influence on McDonald’s Corporation and also assessing how those segments affect McDonald’s Corporation.

    Read More

  • Diversity Issues At Denny's

    1257 Words  | 3 Pages

    With the increased usage of social media, companies need to be very careful how they handle diversity issues. How a company reacts to diversity issues can make or break their business especially in certain areas of the world. Denny’s is not an exception to the issues that may occur with diversity. However, the way they reacted has had some issues along the way and they did not try to correct the overall problem effectively. Even though Denny’s tried to correct the problem each time they did not handle the underlying problem of a lack of diversity training in the company.

    Read More

  • Nando's Flawed My Intellectual Property-Artist

    1071 Words  | 3 Pages

    In a statement released by McDonald’s, they claim to have embraced the diversity of employees for many years, and discrimination is not in line with their values. The National Labour Relations Board feel that corporations should be held responsible and not franchises. Topic of article and impact on business: Workers’ rights - As McDonald’s is an international brand this will have an international harmful effect on McDonald’s as people feel very strongly about any form of discrimination against workers. If the allegations are proven true, customers will not feel comfortable supporting McDonald’s, leading in a loss in profit and customers.

    Read More

  • The Globalization of McDonald's

    2634 Words  | 6 Pages

    A world without the Big Mac, Happy Meals, Chicken McNuggets, and the phrase “I’m lovin’ it,” is almost inconceivable. People around the globe have become accustomed to the high gleaming golden arches that make up the famous emblem for McDonald’s. McDonald’s has grasped the concept that culture flows from power. In this case, the American culture flows through the veins of this fast-food giant and the more that is supplied, the greater the demand. It is no secret that McDonald’s has become one of the world’s largest fast-food retailers. It has become a well known icon that has played a huge part in globalization, with chains located in many different countries… transforming the meaning of fast-food all around the world.

    Read More

  • Exemplary Leader: Indra Nooyi

    1893 Words  | 4 Pages

    The foundation for developing an effective diversity management program relies on leadership commitment and the CEO should communicate the organization’s position on diversity management and his or her sincere belief in the importance of diversity (Cañas & Sondak, 2010). Indra Nooyi, the current Chairman and CEO of PepsiCo, is a leader who demonstrates a strong passion for managing diversity. In this paper I will be discussing Indra Nooyi’s personal and professional background, the status of diversity within PepsiCo before her role as CEO, the leadership philosophy on managing diversity Indra Nooyi has taken, the strategies she has used to implement diversity management, and her diversity related goals. I will conclude with a discussion on the current status of PepsiCo in terms of diversity, their future diversity goals and how Nooyi’s diversity management efforts have affected the overall success of the company as a whole.

    Read More

  • Compare And Contrast Mcdonalds And Burger King

    1363 Words  | 3 Pages

    The company began in 1954 by Kroc, when he found a small business owned by two brothers Mac and Dick in San Bernardino. The small business serve burgers, fries and other beverages, but Kroc found favor in them and decided to create a McDonald’s all over. McDonald’s stakeholders consist of customers, employees, supplies, regulators, and investors. The company hold about 35,000 individual in nearly 120 countries, 1.5 million employee’s and about 65 million meals each year, and 18.6% market share of the entire global fast food industry in 2014. McDonald’s is an organization that recognizes everyone’s needs by treating them with dignity. Kroc had a philosophy which say “In business for yourself, but not by yourself”. It was basically a principle for the McDonald’s company, suppliers; and employees. Some of the social responsibility initiative carried by McDonald’s cooperation is to enhancing energy efficiency, enabling renewable energy sourcing, minimizing waste and increasing recycling in the restaurants. The company makes sure all food are well package due to climate like climate change. The Company also makes guidelines to robust framework for recycling, water, energy conservation, and waste reduction as well as an operational and engagement practices. McDonald’s also have a tendency to keep their equipment in good condition, where it can be used to help build and operate a more

    Read More

  • Taking A Closer Look At Mcdonalds

    962 Words  | 2 Pages

    As a consumer in today’s society, there is always a new product or business that catches our eyes and pulls us into the world in which they’re advertisement is presenting. “Digital Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day” (Marshall, 2015). With seeing that many advertisements a day, we are bound to be drawn to some of the products, businesses, or services that were presented to us even if it’s not in that initial moment. But what causes us to want what we viewed in the advertisement in our own lives as well? McDonald's is one of many brands that tend to appear in more places in our lives than we may like but is one of the most memorable brands to gain the attention of their

    Read More

  • Analysis of McDonald’s

    1650 Words  | 4 Pages

    The McDonald's Corporation is the largest chain of fast food restaurants in the world. It is franchised in over 119 countries and serves an average of 68 million customers daily. The company started in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald in the United States. They reorganized their business as a hamburger stand in 1948. In 1955, Businessman Ray Kroc joined the company as a franchise agent. He purchased the chain from the McDonald brothers and oversaw its global-wide growth (McDonald’s 2014).

    Read More

  • McDonalds and Their Impact On Society

    1158 Words  | 3 Pages

    Have you ever wondered how the business empire of McDonalds was started? With over ninety nine billion served, it was started in 1940 in San Bernardino, California. It was started off as just a Bar-B-Q that served just twenty items. Its first mascot was named “Speedee” They eventually realized that by setting up their kitchen like an assembly line that they could be much more productive and get their food done faster, with every employee doing a specified job; the restaurants production rate became much higher. A milkshake machine vendor came into their small restaurant one day, his name was Ray Kroc. He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America. Though, McDonalds started off as a small business between two brothers, it grew into one of the largest restaurant franchises in the world and greatly affects our society and how we eat our food.

    Read More

  • The Success of the McDonald’s Franchise

    1280 Words  | 3 Pages

    McDonald’s has proven over time that the business practices they utilize work well and have led them to obtaining the title of the largest food retailer in the world. The founder of the company made a tactical decision in franchising the idea of providing fast food at a cheap price. Today, fast food has become a staple of not only American life but a viable food option all over the world. For McDonald’s a critical factor in them reaching the level of growth they currently experience has been franchising. It can be assured that McDonald’s will continue to grow through the usage of the franchising techniques as new food markets continue to develop all over the world.

    Read More

  • The Role Globalization plays on Cuisine for McDonalds

    2833 Words  | 6 Pages

    When society thinks about the local McDonald’s, they probably do not think “innovation’. That is because everyone has become accustomed to the many novelties that McDonald’s has introduced over the years. Some people do not even know that McDonalds was the leader in innovation being the first major international fast food restaurant, with the first drive-through window. What many people do not realize is that McDonald’s continues to drive innovation in fast food. Some times the innovation is well advertised, but other times they are designed so that customers will never even notice (Ritzer, 2004).

    Read More

  • Resources and Capabilities Report: McDonald´s

    1805 Words  | 4 Pages

    I have selected Mc Donald’s as an organization on which I would be making this report. I would be discussing Mc Donald’s competitive advantages over other organizations by applying a Resource based view of strategy. This report would highlight the resources and capabilities Mc Donald’s has and how can it utilize those resources to gain competitive advantage over its rivals.

    Read More

  • Mcdonalds: An Example Of Product Diversification For Mcdonalds

    1103 Words  | 3 Pages

    McDonalds also uses diversification in its global marketing. McDonalds recognizes that different countries have different values, customs, and tastes. Therefore, McDonalds satisfies these diverse global tastes by diversifying the menu according to each country’s unique preferences. This added diversification tactic, allows McDonalds to stay competitive in a global market. Examples of McDonalds globally diversified menu would be that McDonalds offers an exclusive beefless menu to its customers who live in India. This is because eating beef in India is sacrilegious. To meet the tastes of customers in India, McDonalds created new offerings such as the “Pizza McPuff” and the “McVeggie.” McDonalds considers the cultural tastes in every country it opens its doors

    Read More

  • Operations Management: McDonald's Competitive Advantage

    3031 Words  | 7 Pages

    Vignali, C. (2001). McDonald’s: “think global, act local”--the marketing mix. British Food Journal, 103(2), pp.97--111.

    Read More

More about McDonald's: A Global Company

Open Document