3. IMAGE OF DESTINATION
Destination image is one of the most important factors in promoting and market-ing a good tourism destination. It is also an important component affects future tourist’s decision making process and behaviors. In this chapter, the author pre-sented the definition, formation, measurement as well as the importance of desti-nation image.
3.1 Definition of destination image
Kolter had been defined the destination image as the impression, beliefs, ideas, and expression accumulated towards a place, and it is a personal perception of a place which can vary from one person to another. (Kolter, Haider &Rein, 1993, p42). And Sirgy mentioned that the destination image is composed of various at-tributes that can be divided in controllable attributes (destination product, price, place and
All three components (cognitive, affective, and conative) are closely related to the destination selection process as suggested by Gartner (Gartner.1993. p191-215.).
The destination image framework provided by Baloglu and McCleary consists of both cognitive /perceptual and affective evaluations determinates that influence the destination image. Cognitive/perceptual evaluation means beliefs or knowledge of destination attributes whereas the affective evaluation means feel-ings or attachments towards the destination attributes. The framework shows that factors influencing the destination image are personal and stimulus.
According to Balogu and McClearly’s framework, the personal factors affecting destination image are psychological which consists of tourism values, motivations and personality, and social factors included age, education, and marital status. The stimulus factors affecting destination image are the amount and type of infor-mation sources as well as the distribution of previous experiences.
3.3 The importance of destination
Teye, Victor, Ercan Sirakaya, and Sevil F. Sönmez. "Residents' Attitudes toward Tourism Development." Annals of Tourism Research 29.3 (2002): 668-88. Science Direct. Web.
The aim of the paper is to suggest a strategy for destination branding for Quebec City of Canada through the implementation of theoretical understanding and critical analysis to reflect innovative suggestions for the tourism industry. It originates through the definition of destination and destination marketing organisation with a brief overview of Quebec City. The next section of the paper is discussing the main resources and probable stakeholders of the selected destination along with which the destination brand is also discussed. The paper is then providing a discussion for proposed brand depending on the research conducted in the paper. The proposed brand is discussed in the paper to enhance the brand’s sustainability so as to achieve competitive
Selfies, for instance, in tourist destination spots, seek to reproduce the lexicon of iconography, or building of images to represent popular conception. Certain tourist spaces are 'hermeneutically designed' by the tangible system of signs continually reworked for (self-)marketable or industry purposes. Such spaces are perpetually mobile, in the discursive practices of travel, creating a current of backpackers powering a closed circuitry, a "circle of representation"3 (308). Precisely, the tourist destination is mediated by a topography of signposts (advertisements, brochures, guidebooks) which circumferences a predetermined course of direction4. The very act of tourism involves a methodology of 'touring', as in draw to, or lead through an orientating experience.
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
People perceive places in very different ways, because the meaning that they give to a location which makes it a place is unique to them. No one has exactly the same experiences or background that contributes to their identity, so no one can give the same meaning to a place, or perceive it in exactly the same way. Identity is the main factor that contributes to how we all view places, however emotional attachment (which stems from this) is also very important. In addition to these, globalisation (the increased mobility of goods and services as well as people and knowledge) and the migration it can result in have the potential to be a huge force in shaping place perception, in very positive or negative ways. While group’s perception of a place can often be very similar, it is likely to be very different to another distinct group’s, and on a personal scale there will always be differences due to no person being identical to another.
Tourists are more dependable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives complete information. In this assignment, we will mainly discuss about marketing mix, customer wants, creating value for the customer, destination location and tangible experience from tourism marketing perspective.
Tourism industry has many pillars which makes it effective, destinations, products, infrastructure, tourist security, marketing and so on, one of them is re branding of a destination, which is considered immensely important to cater the needs and wants of tourist and destination itself. This essay will critically evaluate the destination chosen which is London, its current situation for tourism activities, places and services which are offering to tourist and then moving onto the other side discussing the products or places which has not been promoted as like others, re branding them, creating a new slogan for marketing strategies, attracting and giving information to tourist via promotional activities to sell these brands.
Today’s global competition, demands a country to keep the true identity., culture becomes the basic aspects that must be maintained, because of the existence of culture effects how closely humans in general act, and be friendly. Cultural or often we refer to as the culture has its own uniqueness, while others interest by the culture then this could make the place tourism.
When people travel to a destination, they sure have some motivation to motivate them to make the decision. ‘Motivation’ is the key term that will make the tourist to consider the reason to travel around. During the decision making process, people will consider some of the reasons before they confirm travel to a destination. The research that has conducted in The Netherland found out a remarkably high propensity to travel, 70% of the populations are taking one holiday per year and 24% was taking two holidays per year for holiday. Some of the people will affect their decision making by looking at destination image or some of the impact advertising. On the internet, business people will use image and advertising to attract tourist to travel to the destination by using image that they edit before. This is part of the marketing to promote their country to tourist. For family traveler, they will consider the distance and transportation travel to the destination. When go for travel, tourist will bring the whole family to travel. Then, they will consider old people who travel long journey are very hard for them. If one of the family members are senior citizen, they need to consider their healthy. Some of the senior citizen cannot take long journey, such as they have sickness. Bring children go for holiday also need to be consider. Some of the children will afraid of the highest in the plane, so they will feel uncomfortable. There is plenty of reason need to consider before making any decision to travel. For understanding tourist motivation and decision making is for two main reason, planning consideration and economic consideration. (Page & Connell, 2009) Before the tourist travel to a destination, they need to think about culture, climat...
In his paper ‘Understanding the relationship between tourism destination imagery and tourist photography’, Brian Garrod recalls the same theory, but wants to study this relation deeper.
In recent years, tourism marketing has gone through strategic changes with the improvement in new technologies, the chase of a relationship between customers and suppliers as well as the importance of sustainability issues in marketing. Marketing Tourism reconsiders the needs of the tourists but does not overlook on the long term economic, environmental, social and cultural interests of the local population. So, it means that marketing consider both the tourist demand and effect to society as
Young, A. F; Young, R. (2008). Measuring the Effects of Film and Television on Tourism to Screen Locations: A Theoretical and Empirical Perspective. Journal of Travel & Tourism Marketing, 24, (2-3), 195-212.
When designing a tourism development plan, the size of the destination should be considered. A destination is defined as a geographical area (city, region, country) that attracts visitors for tourism purposes (leisure, business, volunteer, etc.)
Tourism is affected by the stakeholders with whom the destinations are established or the areas that are attempting to attract tourists. The customer stakeholder needs to seek out destinations and packages that appeal to their desires than accepting predetermined vacation packages. The stakeholder’s in the tourism industry need to work together to avoid miscommunication and enhance packages that appeal to clients requests. All the
Making this assignment had me at my advantage as I belonged from a family that absolutely travels a lot. As our family trips were influenced out by travel experiences by either one us or friends and relatives , it never really occurred to me as to what were the factors that influenced my family members to choose a destination with their own trips with their friends. With that, I asked two of my family members, both of which belonging to different generations but has a similarity of often spending their vacations with friends. I interviewed my adventurous and out-going cousin, Rexor Cane, 24, Medical Technologist at MyHealth Clinic and my demure aunt Marie Ivy Gicale, 46, Government employee at Securities and Exchange Commission.