Introduction
The Bay of islands is one of the most beautiful parts of New Zealand and has 144 islands. It can also claim to be the birth place of New Zealand. The Bay Island with its warm climate and water based activities is a popular destination for New Zealand holiday makers and international tourist. The bay has many interesting historic towns including Pahia, Russell, Waitangi and Kari Keri. There is a broad range of accommodation in the bay of island, as well as attractions and activities, place to eat, and entrainment of all age.
Tourists are more dependable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives complete information. In this assignment, we will mainly discuss about marketing mix, customer wants, creating value for the customer, destination location and tangible experience from tourism marketing perspective.
Marketing Mix
1) Product
A service is something that cannot be touched. This means that it is harder to market, than a physical Product. Its quality cannot be perceived before it is used. This can complicate convincing a potential tourist to acquire the service and to choose one service offering over any other.
Many of the services/products that Bay of Islands offers could easily be offered by other destinations in New Zealand or even abroad. What distinguishes Bay of Islands is that they were first to the market with this type of nature and culture-based tourism product in New Zealand. This is a simple rule of business and it applies greatly in the case of New Zealand. Bay of Islands has managed to carve out some sort of niche product for itself in the north of New Zealand. It is seen as the exemplar of the natural, adventure and heritage product that New Zealand has to offer.
2) Price
A very important factor in the marketing mix is the price. Since a service is not physical, its value must be carefully thought out. The price is sometimes the first thing which tourists look at. Depending on the type of service, perceptions of value differ. The price can act as an indicator of quality. A low price may seem as an attempt to cheat the customer in some way. People expect quality to cost and are willing to pay a higher price for it. That is why the service provider must be aware of how much people would pay for his service and why.
The characteristics of a service are intangible, inseparable, perishable, heterogeneous and lack ownership. The marketing mix of a service is not perceptible and as the features of a service is distinctive to the features of a product, it has additional elements which are process, people and physical evidence.
Various definitions of tourism exist. Tourism is defined by Macmillan Online Dictionary as the business of providing services for those people travelling for holidays. Tourism has experienced continued growth over the years and diversification and has become one of the fastest growing economic sectors in the world. For countries like Australia, it has become one of the major contributing sectors in the economy generating large proportions of the national income and at the same time increase employment opportunities. The future is still bright for the industry in the country with possible future growth in expansion and diversification. The industry however has both the pros and cons impacts to various ranges of environments (Tourism Research Australia).
To travel from one island to another, they will have the option of either booking your flight on Air Tahiti or going on a cruise ship to travel by ocean. Many people visit French Polynesia to plan their weddings and honeymoons. Islands from French Polynesia’s horizons are pleasing to see at dawn and dusk, as the water shimmers from the sun’s rays. Some favourites from the tourists of French Polynesia are Tahiti, nicknamed “Queen of the Pacific” (which is also the biggest island of French Polynesia), Bora Bora, nicknamed “The Romantic Island”, and Tahaa, nicknamed the “Vanilla island”. If you would like to travel to a decent destination, such as Chili, it takes about twelve hours (from the Tahiti airport), whereas going from Tahiti to New Zealand only takes five
Your Maui vacation can be even more fun if you know a little bit about the history of Hawaii, and here are five history-related places to visit on the island. Build your vacation plans around them or just check in when you're in a particular area. You'll find them all in tourist publications, or you can locate them through an Internet map search. Gift shops at Bailey House and the A&B Museum are a good place to buy souvenirs.
Hawaii is rated as one of the top tour destinations in the world. Nearly 8 million tourists visited the islands annually, and eighty-two percent of these tourists traveled to there for the purpose of vacation, honeymoon, or to get married. (Beal). Hawaii is generally viewed as a place to escape from
For example horseback riding tours, sail snorkeling, hiking around not active volcanoes, bungee jumping and a lot more. Kilauea Hawaii has so many things to do one suggestion is hiking around volcanoes this is one of the top things tourist can do with family while they are here. There are educational propose about doing this. For example there are signs along the trail about how many years ago the volcano erupted and how it changed the land. According to the national citizen ship of kilauea “Kilauea is a magical getaway place. There are many places to go and beaches to explore. Kilauea has a lot educational things like the singh post along the hiking trails plus history behind it”. Many people visit Kilauea because the tours there is not one trail that is under 4 stars for review. People also like to visit because the horse back riding tours. families can ride horses around the main volcano. People can find old lava rocks around the volcano and take them home as a souvenir. Another thing tourist can do is cliff jumping into the ocean, there are these places called hole cove’s they are natural water springs. If people can’t find their way, there are tall ladders to lead them out but only jump in if they dare it's a deep hole. As a result people should consider going to this place it is a fun and cool place to
The island of Oahu is considered the love of Hawaii. This is where the state capital, Honolulu has a home. Oahu is commonly known as “The Gathering Place”. Many visitors and tourists visit this area each year. They like to revel in the local culture and pristine beauty of the island.
The costs of services are not cheap, and buyers are willing to search for the most favourable combination of price and acceptable service.
Product. businesses find out the wants and needs of customers. They attempt to make service or product that
According to the customer value triad theory by Earl Naumann, “value is a combination of quality, service and price” (Naumann, 1995). In this case quality could be defined as performance quality, the objective quality of a product (Kotler & Keller, 2012). A product with high performance quality, increases the value of a product. The value of a product is furthermore positively influenced by the service that is delivered (Kotler & Keller, 2012). The price however, can both positively and negatively influence the value of a product. A high price will in most cases decrease the value, but for some exclusive and luxury goods, a high price increases the value. The exclusivity, which is of intangible nature, is than one of the most important determinants of the value of the product. For most normal goods however, the objective quality is the prime determinant of the value. Although intangible benefits can be important in determining the value of a product, in most cases it is still the tangible benefits and costs, the objective quality and the price.
There are factors which are affecting the consumer behavior in Tourism are Safety and mature consumers, Web, Pricing and tourism studies. The web is considered one of the important factors, which have been argued by the authors about its importance in terms of its influencing acknowledgment.
Rotorua is also rich in Maori culture and have many options for visitors who want to experience the full Maori welcome, they have the Mitai Maori village which offers a show about Maori myths and legends then you eat a traditional Maori meal before going into the bush to see a waka being taken down the stream and the glow worms. There are world famous geysers which are set off by an experienced guide who explains the importance of the geyser and how the geothermal parks work. There are so many ways to witness geothermal activity, they have small pools near bus stations and in the street which are fed by underground springs and you can put your hands or feet in to feel the heat. There is a park near central city which has mud pools scattered throughout the native wildlife which you can discover in your own
One of the characteristics of service offered by AirAsia is intangibility. Services intangibility is inevitable and sometimes could be a challenge for every service provider. According to Pride & Ferrell (2011) intangibility of services can be defined as the characteristic that the service is not physical and cannot be perceived by the senses. For instance like AirAsia which provides flight services, it is impossible for the customers to touch the flight as it is a journey to specific destinations. They might be able to touch the plane, but in the context of services, the customers do not own the physical tools or equipment used to deliver the service but are only entitled to get the service which is the flight service.
The country that I am doing for my report is New Zealand. New Zealand is made up of two Islands. The north and the south islands. It is located in the south pacific by Australia.
Tourism and Hospitality has developed rapidly and becoming extremely important to economy in the world. The income that several countries in the world receive from tourism industry can be reached to $1billion per year. In addition, Marketing is one of the most important factors that help and effect to tourism industry in many positive ways. Marketing evolved in the tourism industry since 1980. It promotes tourism industry by encouraging the tourists to travel at their destination with the strategy that made up to the tourist satisfaction. However, a marketing strategy does not have to be complex, in fact it should be a easily understood which ensure the advantage of marketing of the products and services to the tourist business to obtain positive