1. Literature review As technology today is advancing and rapidly changing, the business firms are trying to benefit from these technological advances and employ it in their favor. As a result, the use of traditional marketing tools such as: television, brochures, billboards, radio and magazines declined, while online advertising and social media marketing has increased dramatically in the most recent years. According to Evans (2009), online advertising started in 1994 with websites and search engines selling banner ads, and over the time the revenue gained from it started to increase .then online advertising forms started to change. (Evans, 2009) Tuten talks about online advertising in his book “Advertising 2.0” (2008). He explained how marketing …show more content…
More customers now are drawn to internet stores. A major factor for this change is the convenience (Bhatnagar, Misra & Rao, 2000) Instead of visiting stores to find products they desire, now customers search for products online and compare between the different offers available to choose the best alternative the fits there needs. However, online shopping has some drawbacks, customers are afraid of losing their money, the order might not be delivered and the security issues involved in online transactions. (Moshrefjavadi, Rezaie Dolatabadi, Nourbakhsh, Poursaeedi & Asadollahi, 2012) Most of recent researches confirm that online marketing has an impact on both businesses and consumers. It changed some aspects of the business marketing plans, and increased customer’s reliance on online shopping. This report plans to measure this influence on both buyers and sellers in …show more content…
Social media is currently an important part of our daily life as everyone now has their own account or profile which they access several times a day. Using social media has affected our lives in different aspects, most importantly; it affected the way we do business. Almost every company now whether it is small or large uses social media as a marketing tool. Firms started using social media applications as a way of spreading the word about the products and services offered or to reach a larger number of customers and keep them well informed. Furthermore, the social network has definitely influenced the consumers as well. A segment of consumers have shifted to online shopping because it offers convenience and more diverse choices. A recent study that involved 3000 respondents determined that 70% of them prefer shopping online (Morris, 2013). Customers are now able to obtain information about the business’s new offers and products available any time. Consumers now rely on online recommendations and reviews to reach a decision about products they plan to
“Evidence about the effectiveness of this advertising has come mainly from industry reports. Five recent reports conclude that internet advertisements build brands (i.e., increase advertisement awareness, brand awareness, brand image, or intent to purchase). These studies suggest that size, use of interactive elements (such as flash or DHTML), and advertisement position increase branding” (Interactive Advertising Bureau, 2002).]
Advertising is an integral attribute of the market economy and the engine of trade and competition between different types of producers. Certainly, the essential role of advertising in the life of people is to deliver information to consumers. However, especially talented and creative advertisers are able to transform an ordinary informative message into an exciting entertainment campaign. Customarily, advertising has been principally a one-way communication, but in the modern world with its new Internet technology consumers can give feedback to advertising messages in real time using the same channels as the sender (Arens, Schaefer, 40). Due to the fact that advertising is one of the most important components of marketing, analysis of the effectiveness of the advertising campaign is an essential and solid part of marketing activities. Evaluating the effectiveness of advertising campaigns allows advertisers to plan future promotion activities, calculate budgets, choose media
From face-to-face selling to the internet selling, the advertisement had been the fundamental form of marketing strategy. It allowed the corporations to promote their products and services and build their unique brand name. Since the development of the World Wide Web, there had been a shift of advertising platforms. Instead of the printing out fliers and purchasing newspaper spaces, advertisers took the advantage of the growing internet users to post advertisement contents on the internet. The percentage of U.S. adults who used at least one social media site increased from 5% in 2005 to 69% in 2016 (Pew Research Center, 2016).
It has been recorded by the "Forrester research" all ads trading trafficking on exchanges, which increased about "17.5% to about 629 billion impressions in 2012, from 535 billion in 2011" (Vega, Tanzania). This fact shows how much the Internet has blossomed and started a revolution in different ways marketing can be portrayed to people outside of the area of where your business is located. As a business, you can have your ad posted on a website for a lower charge than you would if you wanted to pay for a billboard for a lease. The cost of advertising on a media website used to be "$50,000" to put your ad on a website for a certain period of time. Now that the internet has become more popular and more advanced, businesses can advertise for a lot cheaper at a rate of "$8 per every 1 thousand views" (Vega)....
As per view of this concept is getting popular in the present era as compared with past and has become one of the main reason behind success of businesses in the market. Majority of the customers prefer to access information with the help of online mediums such as social media, emails, print media etc. Further, it is advantageous for business in every possible manner where customer behaviour can be easily influenced and in turn leads to higher market share along with profitability. It can be stated that in the modern era, online marketing has started to play very important role in overall growth and success of any business enterprise. The use of tools such as online marketing helps businesses to carry out more effective and accurate marketing of services and products available (Gobo,
Digital marketing is a fastest growing form of direct marketing. Widespread use of internet is having dramatic impact on both co...
A combined effect put up by marketing and the feedback by clients can be measured effectively and hence its impact on sales can be seen. This leads to the realization that advertising online cannot be left alone as a tool working in
Advertising has been round for centuries; starting with print ads, then evolving into radio and TV adverts. Each form of advertisement requires several different strategies in order to make the advertisement effective and appealing to the consumer. With the ever popular rising of the usage of the internet, online advertisements have also become more popular. According to Dr. David Evans, who received his Ph.D. in Economics, e-commerce, or sales processed online, were equal to 34 billion dollars as of 2008. (Evans, 2) This amount has only grown and will continue to grow as the usage of the internet becomes more and more popular. The heart around this monumental sum of revenue is online advertising. Advertising agencies optimize their online
Online Marketing Besides, being a new platform for buying and selling, internet has also become a new intermediary for companies to promote their businesses. Because of its characteristics and the high numbers of users, internet has become as powerful as traditional communication channels, such as TV, magazine,
The writer finds social media is important in her current organization, Modern Business Concepts, Incorporated (MBC). With small business organizations such as hers, social media is important in spreading information on who the company is and what they do. Also as a business-to-business sales and marketing company, spreading the word is important in gaining customers and potential employees. Ucok (2014) uses research and experiments to prove how social media is essential to marketing. These platforms were essential in Ucok’s research, resulting in higher response with marketing campaigns proving “the importance of social media in marketing strategy and communication” (Ucock, 2014, p. 95).
Internet advertising is growing before 2000. In 2003 it revenues were increased by 38 percent. It was the highest record at that time. It was a great advantage for the marketers, who were into internet advertisement. ( The economic times, 2004)
Advertising can mean many different things in today’s world. When advertising first was developed it was done by would of mouth and the classic flyer or poster, which is the traditional media. Then it moved up to using broadcast media such as radio to help capture a bigger audience. After that it moved towards the television where an even bigger audience could be reached. Lastly companies started to realize the shear amount of traffic that was generated by the Internet.
Advertising has been an essential source for aiding in global consumption. Individuals in society work to be able to spend their money, and advertisement play a big role in where money is being spent. Ads are very diverse and often consist of an array of fields in which consumers are targeted. Ranging from food, health, clothing, sports, image, lifestyle, etc. Ads provide important means of influence on our society. Ads often play the role of persuade people to come buy products from a specific distributor. On average an individual is exposed to 3000 plus more ads daily, via TV, Internet, print, billboards, etc. In the past decade though ads have drastically changed due to the ever-growing digital era we are living in. Digital technology has assisted in the industry making changes to accommodate our tech-savvy society. Changes in the advertising industry have occurred due to the adoption of the Internet, social media, television, and mobile technology.
In the end, social media provide a way of keeping in relations with friends, also allow many companies to reach a large number of costumers and to be more productivity. At the same time, media are changing the ways in which we communicate and interact with others. Social media is a very interesting thing in our life. It was made for the free exchange of lots of information all around the world without boundaries but we have to know well how and why to use these media.
Social media is a form of online communication channels devoted to society input, intercommunication, and cooperation. In social media, people can talk and interact without restriction, exchange and debate information with each other about their lives by using many different combinations of the words, personal multimedia, photos, and videos. Also, in social media, individulsa and groups can create, edit, comment on, and engage in personal conversations. There are numerous types of social media, for example, wikis, blogs, social network site, micro blogging services, and sites sharing media. At the beginning, social media was limited to a few networks sites, for instance, Bulletin Board System that allows people to communicate with each other and post a comment. Today, social media has transformed from ineffective sites to more useful and effective websites, for example, Facebook, and MySpace. Some companies are using social media to achieve their goals which is attracting more customers to company website. Three advantages of using social media in business are: raising brand consciousness, building customer relationships, and increasing performance measurements.