Digital Media Marketing or Digital Marketing The term 'digital marketing' was first used in the 1990s. In the 2000s and the 2010s, digital marketing became more sophisticated as an effective way to create a relationship with the consumer that has depth and relevance. Digital marketing was defined in Wikipedia as “marketing that makes use of electronic devices (computers) such as personal computers, smart phones, cell phones, tablets and game consoles to engage with customers. Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks”. Peoples often referred digital marketing as 'online marketing' or 'internet marketing' but it’s wrong. Digital marketing revolves around the …show more content…
Internet marketing falls under the category of digital marketing. Internet marketing encompasses digital marketing services such as search engine optimization, display advertising, and email marketing of world population. Today, the internet has become an important part of our daily routines. We use Digital Marketing to make shopping, to socialize, to access information, for entertainment or many other purposes. These developments have also brought changes in the way of doing business and led to the foundation of electronic commerce. Digital marketing as “both financial and informational electronically mediated transactions between an organization and any third party it deals with”. By the nature of business transactions, Digital marketing is classified into business-to-business (B2B), business-to consumer (B2C), consumer-to-consumer (C2C), consumer-to-business (C2B), and intra-organizational ecommerce (Dou and Chou, 2002) B2C, the focus of our research, is defined by Chaffey (2006) as, “commercial transactions between an organization and …show more content…
In the same time, advancements in information and communication technologies also enabled customers to use internet wherever and whenever they want. Digital Marketing easily got accepted by users because of latest developments on internet and internet enabled devices such as mobile phone, computers, and tablet computers. Oppenheim (2006) states that one of the main reasons for the growth of B2C e-commerce is increasing number of internet users. And also there are other effects that shouldn’t be underestimated such as Digital Marketing made it easy to shop and convenient to find more information about products. All of these factors led to growth on Digital Marketing transactions in recent years and it is foreseen that the development will continue in the next year. According to research done by eMarketer2, US retail ecommerce sales reached to $144.1 billion in 2009, and with an increase of 14,8% it has reached to 165.4 billion in 2010 and it is been predicted to reach $188,1 billion in 2011 and $209.3 billion in 2012. Online Marketing Besides, being a new platform for buying and selling, internet has also become a new intermediary for companies to promote their businesses. Because of its characteristics and the high numbers of users, internet has become as powerful as traditional communication channels, such as TV, magazine,
Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage doubled annually, thus, allowing for the expansion of the industry. Google is launched a year later, in 1998, only to become the most used search engine in the world and an essential partner for the online retailers by helping them tailor their websites to customer’s personal preferences and by advertising. After that, more and more people see the opportunity in the growing industry and enter it. By 2001 there are more than 513 million Internet users globally, which calls for action in terms of creating regulations and laws to protect the users and personal property. In 2003, Apple launches iTunes, and provides a platform for low-cost digital downloads. Another major change is the appearance of social media from 2004, which is one of the biggest influencer on the state of the industry. With the launch of iPhone in 2007, this trend strengthens as people get to enjoy the Internet anywhere they want to. From then on, technological advancements have made it extremely easy and fun to shop online, making it ...
In two distinct e-commerce business types, Business-to-business (B2B) and Business-to-Consumer (B2C), there are many differences in the way they operate. Specifically in marketing, differences include how the marketing is driven and the values of the strategies, the size of the target market and length of the sales cycle, and even the buying patterns of the target consumers. Each of these differences will be better defined and explained in the following paragraphs.
Digital marketing is the promoting of any sort of Product through at least one form of electronic media. Digital marketing differs from Ordinary marketing, Digital Marketing involves many different things such as using channels and different methods that make it possible for an organisation to analyse marketing campaigns, to see what’s working for them, and what’s not.
The internet’s first role is the delivery and collection of timely information about products and services. We will have a look at the realistic role that the internet might play in assisting firms to reach their international marketing objectives. There are two types of impediments to the internet’s adoption and growth in international marketing: structural and functional. Structural issues are likely to have greater impact on consumer internet marketing than on business-to-business marketing. Functional issues are likely to have a greater influence on consumer marketing because businesses are easier to identify, segment, and reach.
The internet is the biggest digital networking tool. The internet offers a number of platforms for digital marketing. Many electronic communication tools offer access to the internet. Personal computers, mobile phones, smart phones, tablets, and various other electronic products offer access to the internet. Over the internet, platforms such as websites, emails, applications (classic and mobile) and social networks are essential for marketing (Hutley,...
Digital marketing is a growing field that “promotes products or brands via one or more forms of electronic media.” Examples of “advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels” (businessdictionary.com) This method of advertisement makes a digital marketing analyst necessary to help navigate a company through the proper marketing channels.
The Information revolution is changing our daily lives. With the rapid development of computers and the internet, online commerce has become quite common and plays an important role in the modern world. Online business has been booming in recent years. US online retail sales rose an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may be due to the growing number of consumers who shop online.
In comparison to other forms of marketing, Internet Promotion presents the advantage of reduced budget and storage costs, when compared with printing brochures, producing television or radio advertisements or managing a call centre. It presents a fast and cost effective option for penetrating new markets.
The internet marketing is an alternative of the role of traditional marketing because of its ease in terms of Internet access and freedom in choice and access that is to be purchased very easily and saving a lot of time and its cost is also low . thus, there are a lot of sites that render the e-marketing service in order to promote the goods or certain commodities through advertising , publicity with the finest services without going back to papers or back to the old ways depending only on Internet service as making pages across Facebook and its dissemination , YouTube and a lot of social n...
In the 1990s direct marketing became the most important tool in the mix because technology had enabled a form of communication by appealing directly to the target customer. This change led to new media formats, and the subsequent development of the Internet. Digital technologies have accelerated change in the marketing communications
Electronic Commerce as popularly as E-commerce has become a big deal in our growing economy due to the increase use of online systems. E-commerce now of the fastest growing business in the world. The technology has change the way of business. Business that have physical location have now made it an effort to focus their online business. It is the new sort of business platform where you can make use of different technologies like electronic data interchange or transfer document electronically. Online business is an effective of sales.
The high take-up of the Internet leads to variety of opportunities in front of companies. People are more online than ever. They spend many hours each day on Social Networks such as Facebook and Google+. It is no wonder that buying and selling can now be done in a more convenient way. Although traditional shopping is still thriving, online shopping can be an alternative for people wanting to save time and money. If a certain customer plan to go shopping, it could be stressful and also be time consuming. E-business has made shopping or any kind of transactions online much easier and convenient. It introduces new facilities, opportunities and way of shopping for both vendors and customers.
growth in usage by both consumers and businesses. The unique capabilities of the Internet has captured the attention of the marketing community. While a growing number of companies have or are interested in developing an Internet presence, there is still a great deal of uncertainty about it and the potential ethical issues associated with its use as a marketing medium. Although many businesses are acknowledging the importance of a Web site, but the potential ethical issues related to marketing on the Internet still having an uncertainty in this situation. Much less attention has been given to the business community's perceptions of the ethicalness of this new medium. The unique interactivity of the Internet has captured the marketing community's interest as a way to develop and enhance customer relationships and establish greater brand identity. Thus, many commercial services have become available on the Internet that allow consumers and organizations to interact electronically. These services include booking airline tickets online, buying books and compact discs, and receiving stock market information. Although the number of consumer users and commercial organizations navigating on this "information superhighway" is growing almost exponentially, the benefits of the Internet are not without drawbacks.
Digital marketing is an interactive marketing of products or services using digital technologies to reach customers. The key objective of digital marketing is to promote brands, build preferences and increase sales through various digital marketing techniques.
As we know, marketing is where a company set a goal or written a document on how to promote or introduce their products or services to users while e-commerce is one of the methods where a company sell and introduce their products and services to user. Here we can see how this both related to each other, marketing use e-commerce as one of the marketing method. In this microwave society, most of the consumers prefer to do something easy, take less time and less effort but they want something fast and perfect. So, now we have internet marketing and e-commerce and are widely used by most company whether it is big or small business for those kinds of consumers as this way is inexpensive way of promoting business and consumer can find the products or service they want on the line, and they also can directly pay for the service or product without troubling them self. Consumers can perform any transaction buy just sitting in front of their laptop any this service are available for 24/7. In internet-marketing, it involved numbers of business model such as B2C that means the product sell directly to customers, C2C where a customer sell the product to other customer and