Advantages And Disadvantages Of Digital And Digital Marketing

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Advantages of digital and mobile marketing are as follows:
 Fastest way to reach new customer.
 Identify usable customer insights.
 Easy tracking of public feedbacks and reviews.
 Communication is build with customers directly.
 Adding more creative ideas to promote a product or service.
 Extremely fast source of adverts.
 Low cost compared to traditional marketing tactics.
 Attracts large number of customers.
 Provide additional branding and promotion for a company or a product. (Tamanna Ahmed)

Disadvantage of digital and mobile marketing are as follows:
 Lack of actual presence of product or service.
 Really hard to trust on what is offering is real.
 Dependability on technology and satellite.
 Hidden maintenance cost is high.
 World wide competition because of globalization. (Tamanna Ahmed)
 Higher dropout rate it means that the response rate of customers are low.
 Hard to see and understand the nonverbal communication. (Nusrat Jahan)

Digital marketing is a fastest growing form of direct marketing. Widespread use of internet is having dramatic impact on both co...

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