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Business in social corporate social responsibility ch4
Corporate social responsibility m&s
Corporate social responsibility m&s
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I. Organization System Perspective for Costco
Inputs from the environment:
Strategic Vision,
Employment and Management Objectives,
Strategic alliances,
Website and Functional Area Strategies,
Alliances and Partnerships,
Corporate Social Responsibility,
Staffing the organization,
Culture and Leadership,
Image and Reputation.
Increase Brand recognition through Marketing
Financial Growth
Improve Brand Loyalty
Decrease Marketing Cost Transformation Process:
Facebook will be use to bring awareness to the Costco brand.
Greening of Costco Warehouses
Finding New Ways to Repackage
Outsourcing
Competing in Foreign Markets
Energy Management and Conservation
Enterprise Facility Information Management
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Control systems – Costco has an Enterprise Facility Information management system, each Costco is connected to corporate, the EFIM provides real-time information, management of control systems (like energy), and an inventory management system that allows suppliers to monitor their own stock levels at any Costco. The EFIM reduces costs related to energy consumption, maintenance, and contracted services
VI. Outputs to the environment:
1. Products and Services – Costco is partially vertically integrated. The Kirkland brand partners with manufacturers and suppliers to provide top quality at a low price. The Kirkland brand is on hundreds of products from meat to caskets.
They provide internet sales, no-hassle return policy, only stock bargains, and vast network retail locations. Utilizing Facebook to promote their Kirkland brand will aid for the brand to be recognize with customers and potential new customers.
Strengths: low price, strong brand name, excellent merchandise, exceptional employees, huge membership base, economies of scale, efficient distribution and operation. 2. Profits and losses – They lost lots of revenue through recent lawsuits.
Costco.com earned nearly $2.0 billion and Costco.ca earned $150
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Employee behaviors –Employees are actively involved in the community with reading programs, scholarship programs, and raising money for children’s hospitals. The employees are loyal. All managers are hired from within so they really know the business.
4. Information outputs – They order massive amounts from manufacturers. Bulk packages sell larger quantities to consumers. The huge warehouse clubs eliminate the need for actual warehouses. At the same time, they reduce the need for handling. This greatly enhances distribution efficiency. Their large-scale membership base makes them strong.
Costco has one of the most competitive benefits packages in the industry. Not only do they provide employees with a full spectrum of benefits, but employees also may elect coverage for their spouses, children and domestic partners. The company pays a larger percentage of the premiums than do most other retailers. Costco's customers like that low prices do not come at the workers' expense. And The Costco website offers online tools to manage health.
Non-monetary rewards: Costco only hires the best of the best. There are employee contests with great prizes; it is fun to work there. Monetary rewards: the best pay and benefits in the industry, bi-annual bonus for hourly employees, and free membership. Also, paid vacation, paid sick days, paid
A SWOT Analysis can be powerful to any company. The SWOT analysis for PetSmart allows them to expose opportunities that otherwise could be missed ("SWOT Analysis," n.d.). An additional benefit of a PetSmart SWOT analysis is gives the company an understanding of their weaknesses, which can result in a competitive edge for its competitor. Understanding strengths, weaknesses, opportunities, and threat as a company will give PetSmart an advantage over a company who chooses to ignore this type of analysis. In addition, PetSmart can eradicate any possible threats that could catch them off guard ("SWOT Analysis," n.d.).
Price: All the Costco products have a maximum mark up of 15%, keeping their prices competitive and almost always cheaper than their competitors which usually mark up at 25%. In the video the founder is seen comparing the price of one of their products (a toy truck) to Sam’s Club which was offering it at a lower price, and reconsidering their pricing for it. Their pricing does however force the consumer to buy the product in bulk- making them assume that they are getting the best possible price.
Costco’s business strategy is different from their competitor’s in the wholesale retail industry because their purpose is to keep overhead down and pass the savings to their customers. They do this by choosing not to advertise, sell fewer brands and having an innovative approach by having their own manufacturing facilities for a variety of merchandise. Costco does not market their warehouses and their marketing is through word of mouth from current customers who also must have a membership to shop at Costco. When compared to Walmart Costco sells four brands of toothpaste and Walmart sells sixty brands of toothpaste. Costco can buy more for less from the manufacturer of the four brands of toothpaste and pass the savings on to their customers. Costco’s strategy is to sale a limited number of items because this strategy according to (Lutz, 2013) “increases sales volume and helps drive discounts.” Because of Costco’s profitability in the retail market they have managed to continue to be profitable even in an oppressed economy. Costco’s focus is on high-end customers indicated by some of the brands they carry such as Coach Handbags. Costco offers three different levels of membership and is only open to customers who have a membership. Costco’s philosophy is they do not advertise or markup items more than 15% in order to save their customer’s money. These practices lowers the overhead costs and continues passing the savings to the customer. Costco is an international company and has (Costco Wholesale Corporation, n.d.) “462 locations in 43 U.S. States & Puerto Rico; 87 locations in nine Canadian provinces; 25 locations in the United Kingdom; 10 locations in Taiwan; 9...
Costco company previously named Price Club has seen the first opening in 1976 in California with very challenging prices and bulks packaging. During the first 10 years they expend all around the country with huge warehouses in most of the principal destinations, located in premium location and a large economy of scale, and as well an expension in Canada with the first warehouse in British Colombia. 1992 will represent a big turn for the company with the first international opening to the first Price Club in Mexico, one year later they open the first warehouse in Europe precisely in Essex, England. The technique that Costco for the international management can be described as agressive, with a large general growth
There is a reason that it is the second largest and continues to grow. There are many things we can take from what Costco has done. Craig Jelinek said “treat the consumers with respect and treat employees with respect, good things are going to happen to you.” He treats his consumers with respect and they keep coming back to buy more good at the lower prices that Costco has. All of the benefits that he is giving his employees between their wages and healthcare, this in return puts money back in the economy and makes for a healthy country. Another thing to learn from this is creating a happy work environment. By treating its employees well Costco believes that it is creating a happy work environment in which they believe will result in a more profitable company. Also what you can learn from Costco is they are marking things up by fourteen percent or less. This is attracting customer to their goods, and as stated in the article by David Schick “they are selling more olive oil, more cranberry juice, and more throw rugs than just about anybody.” This is allowing Costco to get larger discounts from their suppliers and allowing Costco to set the industry’s lowest price. Some simple things as that are good to take away from what Costco has done. Treating people right makes them want to come back, lower prices helps you sell more and get larger discounts when you buy things, and helps you
During 1994, Costco suffered a partial break up due to internal discrepancies between owners James Sinegal and Robert Price (Chesley). This resulted in PriceCostco's commercial real estate properties and other assets being spun off as Price Enterprises, Inc., headed by Robert Price ("Costco Wholesale Corporation"). Costco then operated as PriceCostco until 1997, when the company changed its name to Costco Wholesale and all remaining Price Club locations were rebranded Costco, becoming the Costco known today (“Costco Wholesale Historical Highlights”).
Sometimes it’s all about choice and it the brands or product mix gets old in the eyes of the customer they will go elsewhere. The same products all the time can force consumers to look elsewhere for what Costco doesn’t supply and eventually erode membership.
Let start with Costco. Costco is Wholesale, Retail Corporation which operates an international chain of membership distribution centers that provides quality, brand name merchandise at noticeably more affordable rates than a conventional wholesale or retail sources. Costco 's warehouses display the largest and great product categories such as groceries, candy, appliances, television and media, automotive supplies, tires, toys, hardware, sporting goods, jewelry, watches, cameras, books, house wares, apparel, health and beauty aids, tobacco, furniture, office supplies and office Their ability to distribute the cut rate from their operating proficiencies in supply chain management and cash flow, permits them to offers items at discounted rate and a lower price than their competitors. For Costco the meaning of being the low-cost provider while also differentiating from the competitors is ambiguous at best. Costco’s CEO, Jim Sinegal, is certain that low priced, and the high value merchandises are exactly what is needed maintain and achieve a staying power in the industry.
In the warehouse segment, Wal-Mart’s Sam’s Club competes harshly with Costco. Costco has fewer warehouses but greater sales and revenues. Costco customers also shop at Costco more frequently than Sam’s Club customers and, on average, spend more each visit as well. Costco’s dominance may be the result of better innovation. Costco offers luxury items and was the first to sell fresh meat and produce, and gasoline. This is important because innovation is a key factor in assessing competitors in an industry.
Costco has many competitors with the primary two being Sam’s Club, a wholesale business being managed by Walmart, and BJ’s wholesale club. Sam’s Club is offering the same services as Costco. They offer their customers lower prices than traditional stores and like Costco they sell their products in bulk to keep members interested. What makes them a threat to Costco is the cost of becoming a member to shop at their stores. For Costco’s basic membership, known as a Business membership, a price increase had to occur to outweigh price increases from their suppliers. This led to the Costco Business membership annual fee being set at $55. When looking into the case study assembled by Thompson, Peteraf, Gamble, and Strickland (2014) they point out that Sam’s Club is able to offer similar benefits ...
Wendy’s is one of the world’s third largest hamburger companies that is quick service. There are over 6,500 company and franchise restaurants worldwide. Wendy’s mission is to stand for honest food, higher quality, fresh wholesome food, prepared when you order it, prepared by Wendy’s kind of people, do it Dave’s Way, we don’t cut corners. This company believes in fresh and non-frozen products so the customers are satisfied and now they bought from an honest restaurant. The foundation believes in long term success that include there core values in every production. The core values are “Quality is our Recipe” “Do the Right Thing” and “Give Back”. Wendy’s focuses on the responsibility that the stakeholders are also the key to success.
A fair and equitable compensation plans should factor in what employees perceive as valuable based on each employee particular situation. Such rewards should provide a balance of intrinsic and extrinsic benefits. Perks and benefits can make or break a company's ability to attract and retain workers in any industry and not just the fast food industry. Providing benefits such as health insurance benefits such as paid holidays and paid vacation time, will show employees that they are valued team member of the company.
The SWOT analysis: The study of the firm's Strengths, Weaknesses, Opportunities and Threats called SWOT analysis, a key step in flushing out known performance issues that are important to the growth of the organization addressed in the corporation strategic plan. The issues identified in the SWOT analysis help leadership to come up with a plan and strategy to achieve the overall mission of the company (Strategic Planning, n, d). Target Corporation is one of the largest public retailing company in the US having more than 1700 stores serving guests nationwide. Target group and its brand position are evaluated in the market using SWOT analysis.--
Their business model is aimed at small business and sub urban households. They offer lower prices when you buy in huge amounts. In order to shop at Costco one has to have access to a car in order to carry all those items and also space at home to store those items. But when it comes to younger generation most of them doesn’t have a car and most of them live in shared apartments where there is no place to store these bulk products and even if they find a way to store them, they won’t be in a position to utilize all these products before their expiration date which is also huge factor that forces younger generation to shop some where
Key Resources of this industry include the automation equipment such as the point of sales system that manages the ordering system from customer to kitchen (Chua, 2015). Self-ordering kiosk are made available to some outlets to reduce queuing and waiting time.