Swot Analysis Of Mr Price

596 Words2 Pages

Introduction The purpose of this report is to conduct a strategic analysis for the popular retail chain, Mr. Price. By using the SWOT analysis to determine strategies to strengthen the company’s competitiveness in the industry and prevent any future nuisances from occurring. Recommended solutions to execute the chosen strategy using the leading and controlling function will also be presented and discussed. “To become a top performing international retailer”, Mr. Price strives to add value to their customers and worth to their partners’ lives. Since the opening of the first Mr. Price store in 1987, the company has pulled out all the stops to make it as successful as it is today. It offers on trend clothing, footwear and accessories at competitive prices. Mr. Price’s apparel is pitched to 16-24 year olds who want to ‘keep abreast of the latest international trends at exceptional prices”; it is no surprise that they have many competitors like Jay Jays and Cotton On. Coined by Mr. Price, the Redcap Foundation has three projects that are ongoing and are all about empowering South African...

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