Swot Analysis Of Blackmores

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Business Strategy Analysis
Blackmores Ltd is well known for being Australia’s leading natural health organisation (Blackmores 2014). In fact, Blackmores has been awarded the most trusted brand, eight years in a row (Blackmores 2016). For this to occur, the company has maintained a high standard in differentiating themselves - a competitive advantage that successfully supports the business, reflected through increased profits and revenues.

Such success includes strategies to focus on customers, continue to expand into the Asia market, uphold product leadership and achieve operational effectiveness (Blackmores Annual Report 2016).

Key Success Factors
Customer Centricity - focus to encourage Australian trade through strong relationships with …show more content…

15) in order to optimize the benefits (Blackmores 2016). Blackmores have done this by doubling the capacity of supply chain challenges and doubling the progress of production productivity to generate the maximum profits (Blackmores Annual Report 2016). With other strategies such as devoting more money into automation, needed staff, staff training and extending to stronger suppliers (Blackmores Annual Report 2016). Blackmores have also invested into the latest technology for example, robotics and mutli-head counters to save time, money and as a result efficiency to increase profits in the long run, or a great advantage for meeting the great demand in …show more content…

Providing shared knowledge online through social media and their website
Incorporating the brand purpose within the organisation.

Evaluation
Blackmore have evolved over the year, with many different strategies as shown above, which can transform the business. Given that 51.7% of revenue as of 30th of June 2016 (IBIS World 2017) indicates that current performance is sustainable with challenges faced under control.
Blackmores is notably one of the trusted and reputable brands, for that reason, there is a likely chance for the business to be sustainable in the future. Given that the company has not only expanded their product line to infant formula but as well as widen their markets overseas, especially towards the strong demand in the Asian market.
However, due to the fact, there were a few challenges that can lose some of the Chinese consumers due to importation costs and not all products are registered, this can be overcome with the stronger Australian dollar.
With that in mind, there is always a need to focus on the health and wellbeing of oneself, a recurring issue society

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