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Super bowl commercial analysis
Super bowl commercial analysis
Super bowl commercial analysis
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Some of the Superbowl 50 commercials weren't as good as others. There was a few good ones that I liked but the one I liked the most was the Avocados from Mexico one. This commercial was filled with alien like creatures that were in a room called "The Bounty of Earth" which probably mean't they were in a room with things that are on Earth. This commercial was probably made to show off the avocados grown in Mexico. Saying "They are always in season, so that you can enjoy them all year round". This commercial was only 40 seconds long and it was pretty good but probably took a lot of money and time to set it up. The commercial was a good one. Some people might think it is weird to see a commercial with a bunch of aliens in it, little kids might
#Avosecrets by Avocados From Mexico A good commercial relies on being able to entertain and pull a viewer in as much as possible in two minutes or less. Whether it is through tugging on the heartstrings or making the audience laugh. This is exactly what Avocados From Mexico does in their 2017 Super Bowl commercial “#Avosecrets.”
Weight Watchers launched their first ever Super Bowl commercial during the 2015 Super Bowl (CNN Money). The commercial focused on how society perceives food, how companies present their food, and how these things parallel getting hooked on drugs. The 2015 Weight Watchers super bowl commercial uses images, language, and ideas that link drug addictions to food addictions in a frighteningly accurate way. It also addresses many of the problems people with food addictions face and presents them in a way that is easily linked to something people understand more, drug addiction.
The customers Playtex seems to go after tend to range from about 15 to 45. The females that buy tampons tend to be from a younger generation ranging from about 16 to 34.
Other commercials, according to Solomon, thrive on fitting in. The Chevrolet commercials have a slogan that makes one feel to be American, one must by American. Chevrolet's slogan is 'The Heartbeat of America.'; Car commercials also have targeted markets also. For a truck commercial, they will show a truck getting all dirty and going through an obstacle. This is targeted towards men because most men find these things appealing. For a luxury car commercial the mood or the commercial is nice and pleasant, the car is on a country road (representing one driving to there country home). These cars were once targeted towards upper class people, but now they are targeted towards everyone according to Solomon. A commercial strives on the ever so enduring drive for Americans to have better things and climb up the social status ladder. Marketers know this, so they place normal, average, everyday looking people in their commercials to let middle class people know that they can have the car, too.
We all know someone who only watches the Super Bowl every year just for the commercials. It is fact that over that the 2015 Super Bowl brought in an average of 114.4 million viewers (NBC) and many of those people say that the Super Bowl commercials are the best and funniest commercials that you will see all year. Well this is mostly to be true. In 2015, businesses paid an average of $4.5 billion for just a thirty second commercial (Lutz). Businesses will do anything to gain more customers and T Mobile was one of these businesses. During the 2015 Super Bowl, T Mobile released a commercial that lead you to believe that it was a public service announcement with the intent to sympathize viewers into investing in their services. T Mobile uses many
Overall I thought this commercial had many strengths. I thought its biggest strength was the emotional appeal. The fact that they used a deaf professional football player’s life story really drew people in. I believe the moment when
Almost every commercial uses Pathos, an appeal to emotions, to convince the viewer that their product is the best choice for them. The use of Pathos enables the persuader to reach out to the audience in a subconscious or even unconscious level. Emotion creates a bond with the viewer and the advertiser. Liberty Mutual commercials convince us that they provide the best coverage and benefits, such as 24 hour road side assistance and easy repair estimates. In particular, their commercials stand out as as one who uses humor and fear, and then provides reassurance to coax us to chose their insurance over others.
Super Bowl LII turned into one of the NFL's more memorable games, but fewer Americans were watching.
The commercial that I chose as my favorite commercial from the night was the Colgate Save Water commercial. The creators of the advertisement used all three of the modes of persuasion: logos, ethos, and pathos to appeal to the target audience. Knowing that over 100 million people would be tuning in to view the Super Bowl game as well as the commercials, the creators knew what appealing approach to take regarding the audience.
The growth of social media and the power of the internet gave Doritos an idea to use crowdsourcing by turning to their customers with a challenge. They asked them to come up with their own super bowl ad. Thirty-second to come up with the best super bowl ad and a chance at one million dollars. In order to win the ad must place number one on the USA Today AdMeter. The USA Today AdMeter also added an additional chance to win a million dollar via the power of Facebook giving two entries a chance at a million dollars instead of just one. Moreover, the winner of the 2007 Super Bowl ad called “Man’s Best Friend”, cost merely twenty dollars when other companies Super Bowl ads cost millions and millions of dollars for thirty seconds of airtime (Erikson, 2012). This crowdsourcing that Doritos used paid off big for their company and each year they reexamine to ensure having another Crash the Super Bowl contest would be a good idea.
This is a Jeep Super Bowl commercial from 2013 featuring Oprah Winfrey as the narrator. We are in times of undeclared war and we miss our troops and want them to come back and Oprah is basically telling them that they aren’t forgotten. It shows the families of troops being home missing someone and showing the hole the troop has left since their departure. It is a battle the families fight as they miss their soldier while they are out fighting the other half of the battle. When the troops return to their families they fill that hole again and our nation is reunited. The best of our nation is overseas and the best in our nation is Jeep.
Since, no words are said about the Doritos there just sitting on the table and the little boy tells him not to eat them. An in the commercial it only has African Americans playing in it but that does not mean that it is only
Simple commercials can been more effective than complex and long commercial if the simple short commercial gets to the point and that is what the Spieth commercial did. I also believe that the Lebron James commercial was effective, because it got me to buy Nike shoes and the commercial was unique and the commercial had an credible
They leaned towards a cinema effect instead of a straight forward traditional commercial. Throughout the commercial, we cross back and forth between a dream world and reality. For example, during the China segment, the dragon turns into the Great Wall of China. The dream world also had a cloudy fog throughout the scene to give it an imaginary vibe. This illusion between the two world captivates the same feeling of luxury; it’s surreal. Whereas the reality scenes of the destinations had a clean, crisp appearance. The absence of a narrator also feeds into this fantasy. The commercial allows the images to speak for itself. The orchestra arrangement also made the commercial naturally timeless. The music was selected to be soothing and entrancing to lure the
My most favorite out of all the ten superbowl video commercial is the Dove Men + care and my least favorite is the Doritos.