During the 2015 Superbowl, Always aired a commercial entitled “#LikeAGirl”, the first feminine care ad aim to empowering women. The 60-second commercial takes place in a film studio, it begins with a girl walking up to the camera. Then a women who’s face is not shown in the commercial asked people a series of questions and requests people to show her certain actions. When people were asked to show what it looks like to run like a girl. The first girl who looks like she’s in her twenties, and two other girls similar to her age, along with one young boy, and one adult man, they all started waving their hands, flipping hairs, and flicking their legs sideways as they were running. When people were asked to display how to fight and throw like a girl. Everyone started to giggling, flailing hands or throwing their arms around. The young boy pretended to fail to throw a ball, ended his pose with arms folded inward along with palms facing …show more content…
It’s to help encourage women, especially young girls to keep on doing what they are doing, and to never let anybody stop them or make them lose their confidence as long as they believe they are doing the right thing.
In the commercial, Always is using an advertising tactics in which they combine empowering messages and realistic issues that their target audiences are facing; because the commercial contains a message that really addressed an important issue, and it’s showed in a way that is really consistent, it helped them to resonated with women who are their targeted audiences. Although in the ad, there was no signs of their products, and it’s unclear whether the ad is actually pushing more women to buy Always’ products. But it definitely helped the brand to get more attentions and
There was one specific commercial I saw on YouTube where they had girls some in and they asked them questions like; “What does it mean to do things ‘like a girl?” and “Have you ever been told you do something ‘like a girl?” The campaign teaches girls not to limit themselves to what society says girls are supposed to do. One of their slogans is “Don’t stop until you’re UNSTOPPABLE!” I think that is a good message to spread to girls of all ages.
The Dick’s Sporting Goods commercial was ranked number 9 in the most effective commericals. The commercial shows the different struggles that athletes in training face for the USA Olympics. The audience for this commercial is intended for both genders. Although the stereotype is that sports are usually for males, this commercial has a fair representation of both male and female athletes. Many of the female athletes shown are training in hard sports such as boxing and lifting weights. This commercial also included disabled male and female athletes which can also serve to be another audience. This commercial was promoting Dick’s Sporting Good athletic attire. The advertiser did not include an unequal representation of genders, also the commercial didn’t use gender stereotypes to please the audience.
In her example, she speaks of how this advertisement reestablishes the idea of loving your body. Women have curves, they have hips, they have thighs. In the Nike advertisement it makes the [consumer] feel proud of their strong, athletic body (Haley pg 108). The woman in the Playtex display has the ideal body type of a runner. This model is strong, and she has the body of an athlete. Just like any runner, and most female athletes, her strengths are hidden. With lean muscle brought upon by playing sports, women often do not look as strong as they really are. Under those tights, she has “thunder thighs”. She has calves and shins of steel from keeping her toes up. She has a sculpted upper back from swinging her arms and keeping her shoulders relaxed. She has and unbelievably strong core from reaching her legs out in each stride, and holding her body
In the current patriarchal society, modern media – including television shows, television commercials, movies, popular magazines, and even hit songs – often portrays women as tall, thin, and beautiful with perfect skin. If not, women are being told how they can become that ideally beautiful person. From a feminist critic’s perspective, both Colbie Caillat’s song “Try” and the music video that goes along with it offer a distinctly opposite than the societal norm, but still important, message often missing in today’s media.
Throughout the years, some men have thought that they were above women and that women couldn 't do what men do. So, some women don 't try to do anything they think is too hard for a woman and let men do it instead. In the Nike ad the creator attempts to convey by using the slogans, “JUST DO IT” and ”I DUNK LIKE A GIRL KEEP UP” , that anything a guy can do a girl can do just as well or maybe even better! This Ad also shows a young-fit woman dunking s basketball with the speed and power of lightning as she shattered the backboard to appeal to her audience. This one done to demonstrate to girls and woman that they can become fit and possess the power to perform as well as any man can perform.
because it demonstrates that the whole film is going to be about women’s roles in the
When the U.S prepares for the Super Bowl, Americans become excited for two things, football and commercials. This February, the NFL had its 48th annual Super Bowl in conjunction with the highly anticipated commercials. There was one commercial released by a world famous soda producer, Coca Cola, which has created much controversy. Coca Cola took a unique take on the classic “America the Beautiful” song that has caused quite an uproar regarding prejudice, discrimination, and ethnicity in America.
But jean sells are increasing when their commercial shows a woman being attacked by three men (464) (Kilbourne)? Kilbourne states that commercials that have a sexy man doing something dangerous becomes erotic, therefore men have this perception that being the good boy is not a positive attribute. When examining Kilbourne’s advertisement selection we see men in control, pushing women against walls and having two women flock over one man. Kilbourne’s selection was to confirm the discrimination women face. The group of feminist fund-raisers, who call themselves SlutWalkers are currently trying to “reclaim the word slut,” by marching around in skimpy clothing making jokes about the industries of prostitution and pornography. They are putting women into a difficult situation because they are pushing for empowerment, but does empower cross your mind when there are half-naked women waltzing around? These women believe they are taking a stand against men, but truthful they are giving them exactly what they want…women strutting around with very little clothing on (Powers). Women are portrayed similarly in advertisement for cars, alcohol, and aftershave; because sex sells. Women are sexy and attractive which sells products on television; however when it comes to advertisement on the radio a man’s voice is used 78% because it is convincing and strong
Common sense seems to dictate that commercials just advertise products. But in reality, advertising is a multi-headed beast that targets specific genders, races, ages, etc. In “Men’s Men & Women’s Women”, author Steve Craig focuses on one head of the beast: gender. Craig suggests that, “Advertisers . . . portray different images to men and women in order to exploit the different deep seated motivations and anxieties connected to gender identity.” In other words, advertisers manipulate consumers’ fantasies to sell their product. In this essay, I will be analyzing four different commercials that focuses on appealing to specific genders.
“We walk out of the shadows, quietly walk out of the dark, and strike.” The Maserati super bowl commercial in 2014 was not just trying to sell a product, it was trying to sell an idea as well. There was purpose in every second of this commercial. Throughout the commercial there were many factors that led up to portraying the underlying meaning of the commercial, not just having the product shown. Maserati used people in the commercial, what the people were doing, background noise, the audience being appealed to, and the actual product being shown to help get not only the product across to the audience, but also an idea to go along with the product.
Ad that centers on a product that is used by women, and that targets women as the consumers:
The Super Bowl is a game that has been and will continue to be watched and celebrated by almost every American. Friends and families gather to enjoy typical tailgating snacks, while watching the national football leagues. However, the game is not the only aspect of the Super Bowl that grabs society’s attention. Super Bowl commercials draw viewers in by using tactics that are never seen in an average commercial. As time increases and technology further develops, do Super Bowl commercials such as Kia’s “Hero’s Journey” use different tactics to try to grab America’s attention or do they waste their time and money as Bruce Horovitz believes?
The commercial poured out a lot of emotions showing empathy, compassion and happiness through the women describing the way they look and someone else’s viewpoint on the person’s appearance. When the piano play pianissimo in the background it sets the tone of the atmosphere very mellow, serene and sympathetic. As you watch the advertisement seeing multiple women gaze at their sketches realizing the difference between a negative input and a positive output melts your heart and makes you smile to appreciate on the way you look. Dove revealed a caring side of them showing that they care a lot about their customers, also advertising to their viewers they are a “people person company”.
...rn society sees women as real people with intellect. Instead of not being allowed or perceived as capable of controlling their own lives and situation, today's women are expected to control their own lives without interference or constant dependence on others, or more specifically, their husbands. These advertisements demonstrate just what a drastic change has taken place in the last fifty years. Even though both ads are about cars, the body image, body language, and text portray a striking difference in the view of women. Maybe this change was brought about by the Women's Liberation Movement, maybe such subjugation just cannot last forever. But whatever the cause, the change has definitely taken place.
...f any obstacles that they might face along the way. By showing that she can have the brains as well as the looks, she encourages young women to try harder to attend high class schools and to understand that with a little bit of extra work they can make it to the top of their area of work. Many women can see this as a trend that can help them achieve anything that they put their minds to. She can increase the amount of women applying for universities and jobs by inspiring them to do more than stay at home as housewives. And though the targeted audience knows that looks aren’t everything, they also know that the image they portray is extremely important in the work environment. Everyone knows that when you look good, you feel good, and having a positive state of mind is always helpful to better your chances of finding a healthy balance in all areas of your life.