I have always liked emotional commercials, they grab my attention and make me feel strong emotions while watching TV. Seeing Derrick Coleman’s commercial made me hopeful and made me feel like anything is possible. In the beginning of the commercial Coleman is a kid with hearing aids and he talks about how kids picked on him, how he was always picked last, and how his football coaches didn’t know how to talk to him because he was deaf. Everyone told him to give up playing football but he kept playing even when he wasn’t picked to play in the NFL right away. He trained hard and at the end of the commercial it shows him walking out on to the Seattle Seahawks field with the stadium lights glowing and everyone cheering. I believe this commercial had a lasting powerful effect on the people that saw it because it made you feel emotional, the story supported Duracell’s argument, and people admire and trust Derrick Coleman. Overall I thought this commercial had many strengths. I thought its biggest strength was the emotional appeal. The fact that they used a deaf professional football player’s life story really drew people in. I believe the moment when …show more content…
Weather it makes the audience feel depressed, hopeful, or happy it always gets a good message out. The message behind the Derrick Coleman commercial is to work hard and never give up on your dreams. He never gave up on his dreams and now he is a very successful NFL football player on the Seattle Seahawks team. This commercial did a great job covering the ideas of pathos, logos, and ethos. The emotional aspect was definitely the strongest, the reasons behind the commercial were very strong, and because they used a well-known football player covers the character and credibility of this commercial. I believe Duracell did a very good job of getting a powerful message across while clearly advertising their
The look on the man’s face when he looks up portrays the emotions that the audience is feeling: shock, joy, and relief. Finally the sun comes back out and the man has both his dog and his horse back at home. There are many rhetorical strategies that Budweiser uses in their advertisement. The biggest being pathos. They use pathos in almost every aspect of their commercial. By changing the lighting, music, and overall relatability they are able to change the audience’s emotions. They also use ethos in their commercial by always reminding you of their brand.
Duracell shows individuals there are ways to bring hope to family members who have close relative away on military duty. The commercial uses pathos and ethos to inform the audience about the product, while connecting to different audiences on an emotional level. Personally, I believe Duracell did a great job advocating for their product while connected with the audience. They were able to endorse their product while connecting with their audience in an emotional
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
The Duracell Commercial, called “Teddy Bear” was inspired by the true story of a deployed dad, that uses a teddy bear to send a message to his daughter. Perhaps it is easy to relate to the topic of this advertisement, because the creator not only uses a reliable subject that many militaries families in the USA often face and lived everyday. But it touches the heart of those who are grateful enough, to be able to hug their dad everyday. Not only this commercial sends a sad message, but it also delivers a happy content that bring tears to your eyes, that “The Ones You Trust Are Always There.” In addition, the creator of the text are appealing to a sympathetic audience, because they are using a emotional attachment to persuade their viewers into
It has long been debated as to who is the best athlete of all time, yet nobody has ever really had a legitimate answer to the question. There has been so many amazing athletes over the years, from many different sports. It is hard to compare athletes from different sports to each other but, there are definitely a couple that stick out as the best of all time. A few that come to mind are Michael Jordan, Babe Ruth, Usain Bolt, Michael Phelps, and many more. As for me, there is no doubt in my mind that Bo Jackson is the greatest athlete of all time.
The commercial that I chose as my favorite commercial from the night was the Colgate Save Water commercial. The creators of the advertisement used all three of the modes of persuasion: logos, ethos, and pathos to appeal to the target audience. Knowing that over 100 million people would be tuning in to view the Super Bowl game as well as the commercials, the creators knew what appealing approach to take regarding the audience.
Walter Payton was born in July 25, 1954. Son of Peter and Alyne Payton, Walter Payton was born in Colombia, Missouri. Walter’s father wasn’t really into football as much as people thought, Peter Payton was a semi-pro baseball player. Walter was had one older brother Eddie, who was born 3 years before Walter but in the near future wasn’t the one to be a football star. Eddie learned a lot about football from his dad, but when Walter was born, he knew he would have competition. At a very young age Walter and Eddie would have pickup games in the backyard. When Walter was 5 he started to play in a little league. Coaches were shocked to see Walter play football, almost every time he touched the football, touchdown. Not only his parents, but the players, and the coaches noticed that the harder Walter works he could go far.
According to Robert Scholes, author of On Reading a Video Text, commercials aired on television hold a dynamic power over human beings on a subconscious level. He believes that through the use of specific tools, commercials can hold the minds of an audience captive, and can control their abilities to think rationally. Visual fascination, one of the tools Scholes believes captures the minds of viewers, can take a simple video, and through the use of editing and special effects, turn it into a powerful scene which one simply cannot take his or her eyes from. Narrativity is yet another way Scholes feels commercials can take control of the thoughts of a person sitting in front of the television. Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer’s mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it’s speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools.
The commercial had a deeper meaning throughout to depict the audience, purpose, content, creator’s reasons, and the structure of the video. The audience was aimed for teenagers, smokers, and parents. The purpose was to show how smoking was bad a bad effect on a person’s life. Throughout the commercial were phrases to influence people on how terrible to smoke. The creator of the video obviously wanted to show teenagers how that smoking will pull you away from your life. The structure of the commercial was well organized to leave a lasting effect on the reasons why smoking is bad for a
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
...ugh PUSH-Excel, a program that focused on keeping inner city youths in school and providing them with job placement.
I thought the Alexa Loses her Voice was the most persuasive in many different ways.This commercial showed many different sides of emotion and understandings.With Alexa in the center of it controlling how people might feel. Alexa will have many different voices though because of her loosing her voice so it might be different pop stars of actors.These pop stars and actors all have very different personalities too in how they act that changes the person who the are talking to moods.
Simple commercials can been more effective than complex and long commercial if the simple short commercial gets to the point and that is what the Spieth commercial did. I also believe that the Lebron James commercial was effective, because it got me to buy Nike shoes and the commercial was unique and the commercial had an credible
The victories of the Olympians shown in the commercial indicates that no one come across success just by hoping for it. You need the strength of mind and body to struggle and work hard to reach your fullest potential. You also need the sponsor of others, in this case, moms, to help you set the right attitude and drive towards success. P&G reveals the importance of hard working and how they work hard every day to make quality products and services that improve people’s lives. One theme carried through the entire video was a nonviable language—failing. The whining babies, the crying children, the falling kids and so on. But they considered failure as stepping stone and never given up. P&G also thinks of its failures as gifts and parts of its growth and development. The real connection between P&G and the Olympics is moms. Behind Olympic athletes, there is the loving support of dedicated moms who are out there putting all their efforts for their child. Procter & Gamble celebrates the role of mothers played in the careers of several of the Olympics stars. With heavy emotional music and spare use of language, this campaign has a significant impact conveying love for the mother, fulfillment for the athlete and self-reflection for everyone. “P&G, Proud Sponsor of Moms”, P&G is in the business of helping and honoring
Invoking feelings and bits of emotions like advertisement do, causes viewers to feel more connected to whatever is being advertised or presented. The use of feelings and emotions in a persuasive manor is referred to as using the pathos persuasive technique and is one of the most popular techniques used in our culture today. The feelings created from an ad like this could range from anger, to jealousy, sorrow, and even fear. This specific ad is oriented towards the specific emotions of determination and fearlessness that a quality competitor should have. Its displays the message to not ever give up and push on because the failures that even the greats of the sport have had motivated them to be better and become who they are today. The use of pathos helps Gatorade make it sound like anyone can succeed if they use their product by determining the viewers and providing that little bit of a push. This is meant to light that fire of emotion inside someone to do their best. Gatorade has been able to do the same thing with each of their commercials and that feeling you get when you watch commercials like that is due to the pathos persuasive