The customers Playtex seems to go after tend to range from about 15 to 45. The females that buy tampons tend to be from a younger generation ranging from about 16 to 34. The tampon sizes and designs cater to the needs of women. The two groups that Playtex divides women into are athletic, which they gear the Playtex Sport ads toward, and then the Playtex Gentle Glide, which is geared towards the everyday woman. The box for the Gentle Glide depicts a woman wearing a dress and heels. Playtex Sport ads include active women and female professional athletes from a variety of ethnic backgrounds. The company as segmented the market by engaging youthful athletic women who don’t necessarily have to be well of financially. Both emphasize the flexibility,
The Dick’s Sporting Goods commercial was ranked number 9 in the most effective commericals. The commercial shows the different struggles that athletes in training face for the USA Olympics. The audience for this commercial is intended for both genders. Although the stereotype is that sports are usually for males, this commercial has a fair representation of both male and female athletes. Many of the female athletes shown are training in hard sports such as boxing and lifting weights. This commercial also included disabled male and female athletes which can also serve to be another audience. This commercial was promoting Dick’s Sporting Good athletic attire. The advertiser did not include an unequal representation of genders, also the commercial didn’t use gender stereotypes to please the audience.
Sports marketing has made its way directly to the fans. In the past, only the extremely devoted fans would check on their teams online but now, the norm has changed. Now the devoted fans learn new information before anyone else, and even get rewarded for it. In the article “The Passion of the Fan”, by Stewart Feil, fans are being rewarded for posting about their favorite teams on social media. The reason this is possible is because mobile apps have greatly contributed to the way fans follow their teams. In “Sports marketing and technology with the New England Patriots”, by Michael Krigsman, it reveals that fans have the capabilities of sending their favorite teams their input about the team. The most amazing part is their voice is being heard. Tracy Keller reveals how deeply mobile apps have helped fans and teams interact in her article, “The Rise of Mobile in Sports Marketing.” She goes into detail on how fans are closer to their favorite teams through new mobile technology involved in sports. To go along with mobile apps, websites are bringing new life into sports and professional teams. In Greg Johnson’s article, “Big-time backers are trying to breathe new life into high-flying sport of Slamball”, it discusses how Youtube has allowed Slamball to keep its fame, and it is also reviving the sport at the same time. Sports and fans have always been together. Sports marketers have made the interactions between fans and teams closer through social media, websites, and mobile technology.
By describing the commercial in detail, and backing up her statements with evidence, Gray states that this commercial depicts the fantasy of women well enough to make them want to buy the product. The purpose of this article is to analyze a commercial and to inform about how that commercial was effective. Gray states that the audience of the Hanes underwear commercial is middle-class women, aged 12 and up. I think that the audience of Gray’s essay is also the same, because if men are not particularly interested at a
In today’s society, everyone is worried about staying connected. Technology allows people to stay connected with others and access tons of information instantly. Cellular towers provide mobile phone users access to the internet on the go and send text messages and calls at high speeds. Phone companies such as T-Mobile advertise their quick connections by claiming that they have the fastest network. A recent commercial shown in the Super Bowl for T-Mobile has drawn viewers’ attention with its wholesome use of rhetorical strategies. The “Drop the Balls” T-Mobile advertisement shows its effectiveness through its humor, straightforward facts, and heavy explanations of credibility.
From the moment of its existence, car insurance has continued to be a value and necessity in the lives of every driver. With the increasing number of people that are driving, it is something that simply cannot be ignored. And what better way to share various insurance companies than through advertisements and television? Amongst the numerous selections of car insurance, Allstate has proven to withhold a successful and symbolic campaign of television advertisements. Through the use of logical appeals, dry humor, and strategic plot lines, Allstate does an efficient job at drawing its viewers in.
Newcastle Brown Ale launched an advertisement during the 2015 Super Bowl. The audience for this advertisement was people watching the Super Bowl commercials. Since Newcastle Brown Ale is a beer product, the marketing team for Newcastle Brown Ale made a safe decision to air a new advertisement during one of the largest sporting events of the year.
1.) Rank’s easy-to-use, analytical tool is called the intensify/downplay model, and its goal is to help you to become more critical and analytical receivers. It defines and gives examples of four major persuasive strategies and six associated tactics that are often used by persuaders today. (Larson, 2007 page 31) Ranks major strategy is to either intensify certain aspects of the product, cause or candidate. His other strategy is to downplay certain aspects of their brand, cause or candidate. (Larson, 2007 page 31) The intensification and downplay strategies include, to intensify their own good points, intensify the weak points of the opposition, downplay their own weak points, and downplay the good points of the opposition. The tactics that most persuaders use for intensification are repetition, association, and composition to intensify their own good points. Rank’s downplay tactics include omission, diversion and confusion. “Any of these tactics can be used logically or emotionally.” (Larson, 2007 pg. 31) For example commercials today don’t show the hidden meaning and try to persuad...
During the 2015 Superbowl, Always aired a commercial entitled “#LikeAGirl”, the first feminine care ad aim to empowering women. The 60-second commercial takes place in a film studio, it begins with a girl walking up to the camera. Then a women who’s face is not shown in the commercial asked people a series of questions and requests people to show her certain actions. When people were asked to show what it looks like to run like a girl. The first girl who looks like she’s in her twenties, and two other girls similar to her age, along with one young boy, and one adult man, they all started waving their hands, flipping hairs, and flicking their legs sideways as they were running. When people were asked to display how to fight and throw like a girl. Everyone started to giggling, flailing hands or throwing their arms around. The young boy pretended to fail to throw a ball, ended his pose with arms folded inward along with palms facing
I have recognized that the media in lacrosse is constantly trying to manipulate my views of products and teams. I have changed many lacrosse brands over the 7 years I have been playing lacrosse due to the material and advertising of the products. Through the advertising of the Dragonfly products I have dropped my loyalty to the products of STX. The advertisements I have witness have glorified STX and the products I have used seem to not be worth the money. I play lacrosse all year and definitely put the sticks to the test. The Dragonfly’s seem to flex easier and are more durable due to the material carbon fiber instead of STX’s material of Aluminum. Another example of how propaganda is seen in lacrosse are the teams. There are many prestigious
... black packaging that depicts a man ever so chivalrously allowing a women to enter the protection of his manbrella. These products, while seemingly innocent, are constant reinforces of gender stereotypes. A choice between the Dude Wipes brand and the Playtex Wipe is not just about splitting consumers into male and female buyers. This process bears implications of what it means to fall under the category of the male box and the female box. These products reinforce the gender related characteristics that our society has labeled as masculine and feminine. Men are not to show compassion or empathy, and women are not to be tough, or in charge. Beyond the inappropriate societal reinforcement of gender norms, the products targeted at women are often more expensive then similar products aimed at a male consumer. In a world of blue and pink packaging, women loose every time.
I have choosen to use th XFL as a marketing vehicle for my energy/supplement bar. The XFL has been able to position itself as a fast paced hardcore football league. The nature of the leage would compliment the nature of my product in that people will assosiate my product with the action on the field. The league is focusing on a younger active audience and that is the same target market that I am looking to reach with my product. The high awareness and anticipation for the league makes this an ideal time for my product to be introduced to the market.
An analysis of the signs and symbols used in Patek Philippe Geneve's "Begin your own tradition" advert.
Television commercials are television programming produced by any organisation to provide message in the market about their product or services. It is one of the most popular methods to attract customer and provide them information about their products or services.
The advertisement was created in order to introduce products to people, give people information and convince people to believe in what authors want. Advertisers are using many methods and techniques to give people on of products or to convince them effectively with visuals sound, or smell. Some advertisements are quite obvious while the others seem to be confusing and unclear. They have many ways to approach to people and convince them. However, that also leads to misunderstanding or receiving information out of context. In the poster advertisement of 24 Hour Fitness, the author of the advertisement shows a clear picture of an advertisement, which has visual and text in order to give an example of advertisement analysis. By looking at the picture
The main purpose of advertising is to sell a product or service to the consumer market. Advertising uses many different types of appeal and a number of media to achieve a variety of goals. Advertising is the most effective means to get the word out about products, services, events, charities, and just about anything else that one can think of. Where would sports be today without advertising? Advertising in sports has helped the sports world grow into one of the most profitable industries in the world.