Rhetorical Analysis: Motor City

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February 5th 2012, it’s game day. New York Giants versus the New England Patriots. We all have seen the famous Budweiser commercials that appear every Super Bowl, and yes we all look forward to seeing what appears on our television screen during those few short minutes in between the intense battle between the two opposing teams. This was a special commerical, some may not have even noticed to dig deeper into its’ true meaning. Motor City, otherwise known as Detroit, Michigan, experienced a detrimental downfall in 2009 when Chrysler and Ford went bankrupt in 2009. Over the span of the next three years, the country faced the biggest declination in unemployment, economic, and social aspects. Chrysler realized that maybe their downfall was similar …show more content…

Thus, establishing a trusting and unifying bond between the Chrysler Company and American citizens, making them feel the need to embody Chrysler’s actions of picking themselves back up from such a detrimental downfall and to buy their cars. Chrysler uses simplistic metaphors, “This country can’t be knocked out with one punch,” to demonstrate that our country is too strong to be knocked down; thus establishing a bond that we are strong and if we are acting as one we can accomplish anything. The commercial’s granfalloon establishes a feeling of needing to take action and fix the fallings in society and this country, for example, “How do we come from behind? How do we come together?.” It pushes the audience to jump off their couches and go start the second half, America. Chrysler unites the audience as one by inserting empowering diction such as, “we” and “our.” As well, the company refers to Detroit, Michigan as “motor city” to illustrate a rugged, historic place, thus making the audience feel a sense to keep history

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