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Consumer culture and advertisement
Advertising shapes culture and society
Advertising shapes culture and society
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Allstate Insurance makes itself notable by employing a commercial that divulges a short story of the consequences that a distraught teenage driver can inflict while on the road. Its use of various visual and verbal elements makes the advertisement acutely effective since it seizes the audience’s attention with colorful and amusing displays, while alerting them to the dangers of uninsured vehicles in a memorable way. Moreover, the commercial’s tactful use of several fallacies serves to distract and humor the audience into being swayed by the company’s claims. In short, the advertisement combines all these tools into making an effective, persuasive, and interesting campaign. Allstate presents a very common and relatable brand of exigence, the emergence of reckless drivers during your day-to-day routine and how it causes situational and financial inconvenience. Because this is an issue that all drivers face the risk of, the range of audience applies to practically anyone with a driver’s license. Although, this infomercial does impact teenagers and their parents even more particularly by making this specific source of trouble embodied through an adolescent. The advertisment’s purpose is to remind you of the reasons why you should have insurance, by creating the scenario with a destructive girl. Beside that, Allstate wants to point out to viewers …show more content…
The line “And if you’ve got cut-rate insurance, you could be paying for this yourself,” is paired up with the visual of a woman, with groceries, running up to her recently mangled car, in dismay. The scene played out is supposed to make the audience feel the woman’s vexation and consider all the issues she might be facing, if she does indeed have bad insurance. Thinking in such manners might also venture some thinking in one’s own affairs, which helps Allstate being more ingrained in their audience’s mind and
...c of distractions cause accidents. Dean Winters is acting as a toddler causing a distraction, and therefore he can prevent an accident. Finally as the pathos part of appeals, Allstate uses the emotion of humor. All in all Allstate is effective with the advertisement for the use of Aristotle’s approaches of Rhetoric Allstate apply in the commercial.
Many people enjoy the new car smell just as much as the actual new car. In today’s society there is a wide variety of companies and different brands to choose from. Companies have to advertise their products in a way that would stand out to the intended audience. The commercial for the 2017 Lexus LC adequately persuades its target audience, which is both male and female teenagers and adults, to take an interest in their product.
Persuasion is found all around us there is always someone trying to persuade you into doing something. For the Nabisco’s Oreo Commerical they are trying to persuade you to buy their cookies. To get their viewers to buy their product they use rhetorical principles. Within the Oreo commercial they use a question which do you like better, the cookie or the cream. The 2013 Super Bowl Oreo Commerical is effective for all ages of viewers.
MAFMAD is a competition intended for people 25 years or younger to make a short film with the theme “Your Mates Life is in Your Hands,” and to encourage teenagers to speak up when they feel unsafe. Speaking up can save the life of their friends and themselves and prevent the situation Burton created. Burton is a regular person that wanted to make a difference in preventing these types of deaths. Jonathan Burton’s ad successfully makes a case against drinking and driving through strong rhetoric and by making use of the window effect to connect to the target audience, teenagers.
GEICO Insurance is a name well known in today 's society. Most people are familiar with the television advertisement with the saying, "GEICO can save you 15% or more on car insurance". However, in Entertainment Weekly 's June issue, GEICO displays an advertisement that explains all of the reasons why GEICO is better than the other auto insurers, rather than just tell the audience the percentage of how much they will save. The advertisement displays two popcorn containers, one bigger than the other. Underneath the bigger popcorn cup, there are additional individual popcorns that seem to have fallen out of the cup and brackets with the company 's qualities. The bigger cup also has the name GEICO in big, bold letters above the cup, while the smaller
This article’s target is to raise alertness, give caution, and create comedy about the often-misleading advertisement industry. Through convincing writing techniques the onion uses exaggeration, scientific data and medical explanation, to make fun of an everyday advertisement. The writer(s) also create a methodical and noticeable satirical piece of literature.
Before going into any more detail, we must first understand whom these commercials are targeting. The universal theme in each of these advertisements is mayhem, varying in circumstance but ultimately reflecting a sort of chaotic event. While exploring particular advertisements within the Allstate campaign, it is important to notice how they effectively draw in viewers that are possibly in need of car insurance. In addition to this, viewers that are considering changing their car insurance company also might take interest in these commercials. In terms of variety, the ads are played on various TV stations such as CBS, ABC, and NBC. This tells us that they are directing their campaign towards a wide-ranged audience.
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
One of my favorite commercials to watch is the Chick-Fil-A commercials. Their commercials are very ironic but at the same time interesting and entertaining. The main purpose of their commercial is to persuade an audience to go and buy their product or maybe convince an audience to come back again and buy more of their product. They are able to influence their audience through the use of rhetorical elements. Rhetorical elements include: the rhetor, discourse, audience, and rhetorical triangle. Their commercials don’t necessarily target one particular audience, they incorporate different ideas into their commercial to target different audiences such as families, and football fans.
In this article written by the author Bruce Feiler, titled “Teenage Drivers? Be Very Afraid”, he talks about how he suggest the parents to stop being helicopter parents and allow their children to be independent. However, other professionals’ suggestions are the opposite when teenagers start to drive. As a result of the teenagers’ immaturity, the parents are told to be more involved because their child’s life may be in danger. As stated in the article by Nichole Moris “the most dangerous two years of your life are between 16 and 17, and the reason for that is driving.” There are various factors that play huge roles through this phrase of the teenagers’ life: other passengers, cellphones, and parents. In 2013, under a million teenage drivers were involved in police-reported crashes, according to AAA. The accidents could have been more but many teenage accidents go unreported. As a result, one of their recommendations to the parents is to not allow their children to drive with other passengers: other passengers can big a huge distraction and could increase the rate of crashes by 44 percent. That risk doubles with a second passenger and quadruples with three or more. Furthermore, as technology has taken over teenagers’ lives, the parents should suggest to those teenagers who insists on using the phones that the only safe place for it to be: in a dock, at eye level, on the dashboard. The worst place is the cup holder, the driver’s lap, and the passenger’s seat. Next, professionals also suggest that the parents implement their own rule and even continue the ones like the graduated driver’s licenses regulations. This regulation includes restrictions like not allowing their children to drive between 9 p.m. and 5 a.m. To
The commercial that I chose as my favorite commercial from the night was the Colgate Save Water commercial. The creators of the advertisement used all three of the modes of persuasion: logos, ethos, and pathos to appeal to the target audience. Knowing that over 100 million people would be tuning in to view the Super Bowl game as well as the commercials, the creators knew what appealing approach to take regarding the audience.
Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
A rhetorical analysis of the Utah Public Safety Department’s motorcycle safety advertisement. The U.P.S.D. is trying to reach out to the motorcycle riders in the state of Utah and get these riders to understand that they should wear more protective gear than what is normally worn. Simple yet powerful is this advertisement focusing on the issue of motorcycle riders not wearing protective gear while riding on the public roads and while riding in general. So when a rider gets into an accident and has their unprotected body flying across the pavement they get permanent scars and wounds called road rash. The public announcement advertisement, from the Utah public safety department, visually attracts any motorcycle riders eyes by using common motorcycle
Companies have rhetoric in their advertisements. The goal is to persuade a watcher or listener into believing that their brand of a certain product is the best. This in turn will make people want to buy the product. When it comes to advertising for a product, the majority of people see it as a concept that is both simple and harmless. As Chidester points out, through the eyes of popular culture as religion, the product associated with the advertisement is considered to be a fetishized object.
“Motor vehicle crashes are the leading cause of unintentional deaths for teens (16-17),” reported The New York State Department of Health. The most exciting thing about being sixteen in the United States is driving. Teenagers can not wait to be sixteen to drive, however, they do not understand the dangers that come with driving at such a young age. Sixteen is the age between child life and adulthood. It is a time when they are not stable and undergoing change, which makes them unsuitable to drive. Many teenagers would say that they need to get to places. In response to that claim, there are public transportation systems and bikes as available alternatives for young drivers. The financial stability and matureness of eighteen year olds proves