O'shay Inc Strengths And Weaknesses

Situation/SWOT Analysis

Customers

The customer base is specific to the performance of features, when it comes to technology the needs of the customer must not only be reached but exceeded. O’Shay can be exposed to a threat if the organization does not accurately access the customer need, this would create an inconsistency in the targeted customer base. The opportunity to utilize the hierarchy will allow for the organization to properly record and the components and services that are delivered through the customer benefit assessment. The hierarchy also allows for the development of a product that is designed specifically with the consumer needs. O’Shay is in the technology industry, which currently reaches billions of dollars every

has identified two market segments to focus on, Travel and Workhorse. One key ingredient to help drive business is to have a brand champion for these markets. While we currently have at least one at each location, more will be hired and trained to take care of these key markets. Both of the markets identified, want easy to access service location with well-trained employees. If a customer comes in and has a question about the product we will have more than enough staff there ready and able to assist them. This will also help us to stay competitive with the competition. Integrity Technology has hired extra staff to make sure the people selling their products as knowledgeable and also every customer that comes in is taken care

“Price discrimination is the practice of setting a different price for the same product in different segments to the market.” (Pricing Strategies, 2017) In new markets we have entered, that the competition has not entered, we will extensive rebates so we can make a name for ourselves in the new markets. This way, when the competition decides to enter we will already be there with a strong brand name. In established markets we will adjust pricing to closer match the competition. The performance of the computers and the additional sales and service staff will keep them coming back for