Mcdonalds: An Analysis Of Mcdonald's

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Introduction This report will provide about world famous hamburger brand “McDonalds”. The business started in 1940 at San Bernardino, California. Now, it became world largest scale of hamburger fast food restaurants. Their principles of modern Fast food restaurant was originated from “Speedee Service System” in 1948. We can observe many of McDonalds logo very easily especially in mall or city area. Their main selling items are hamburgers, French fries, chicken and breakfast items. Not only these items, they are expanding their menu such as smoothies, salads, fish and wraps. As they provide various choice of menu. They can attract more customers. McDonalds serves around 68 million customers daily in 119 countries across 35,000 outlets. In 2012, the company showed annual revenues of $27.5 billion and profits of $5,5 billion. In addition, according to BBC report, the company is the world`s second largest private employer behind Walmart. The McDonalds provide not only indoor services, they also provide other type of services such as Drive-thru which allows customers to buy and pay in the car without getting off from it. …show more content…

In UK government initiated to reduce amount of salt on food in order to reduce disease rate. By research, McDonald`s reduced their overall salt of its UK menu by around 14 % (Food Standards Agency,2005). As McDonald`s is located worldwide, its political exposure is all over the world. Just like other restaurants, McDonald`s have to follow government regulations pertaining to health and hygiene. Some governments are strongly against Fast food restaurant as fast food is well known as Junk food. In Singapore, there are 110 restaurants and McDonald`s operations are highly affected by political situation of country and changing of regulations. These regulations include taxation, labour laws or health related

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