Mcdonalds And Mcdonalds: Case Study Of Burger King And Macdonalds

1. For this task I have chosen to research famous fast food companies Burger King and Macdonalds.

2.

MacDonalds:

In 1940, the very famous franchise that we know and love today, was founded by two brothers, named Richard and Maurice Mcdonald. This fast food restaurant was first situated in San Berdino, California. In its early stages, Mcdonalds use to be a barbeque restaurant but as time went by they realised that most of their profits were coming from three main items on the menu, which was the hamburger, the chips and the coke so they decided to focus more on those areas, whilst developing their services in terms of the speed in which they got their meals ready for their customers. This was definitely a step in the right direction because

Unfortunately, the business wasn’t off to a good start, seeing that it was already running into some financial difficulties so business men James McLamore and David Edgerton, the two owners of the other franchises in Miami, purchased the company in 1954 and renamed it to “Burger King”. Now, in the time of, more or less a century, the business hands have been changed, in the total number of four times, finally landing in the hands of, ptd co. Burger King was known for their quick services provided to them by a mechanism that each of the franchises had to possess called the insta broiler. Their burgers were flamed and broiled, making it healthier than most burgers and still so rich with flavour., thus the reason as to why they’ve been so successful. In 1961, with the changes been done and new things being added, such as it being called Burger King and it having created its very iconic burger called the Wopper, its popularity began to spread like wild fire all throughout the unites states.in 1967 the Burger King corporation was taken over by the Pillisbury company and with this companies baking company capital supporting it, there was no effort needed in the growth and success of this very famous fast food franchise. In 1970 Burger was deemed the second largest burger joint in all of America. How cool!!

It’s almost as if it has lost something that grips the viewers attention, just as it use to do in the past. This could cause viewers to lose interest in the product, eventually stopping them from further purchasing said product; but it’s nothing MacDonalds, can’t fix, they have enough time and a large number of supporters to get them to where they need to be in the upcoming