Lenovo Case Study Background

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1.1 Company Bacground Lenovo Company is a company that well-known as a computer company. The company is even considered as the largest producer computer in China. Lenovo Company was even considered as the largest computer manufacturer in the world at 2013, world’s #1 computer company was held by Lenovo Company. Lenovo are the #329 in the list of Fortune 500 world's largest companies. Lenovo acquires CCE, a leading consumer electronic company in Brazil. Lenovo becomes the world's #3 smartphone company. The company headquartered is in Beijing was originally only a small company. Lenovo company had faced many failed before it’s5 become a great company at now. The background of Lenovo company that where was from start up until now have a great …show more content…

After a few year, the company is increasingly recognized and became popular in China. Legend company then grow became a large companies. But then, when the China state began to join the World Trade Organization (WTO), the Legend company is facing even difficult problem. So that force Liu Chuan Zhi change the name of the Legend company became Lenovo in year 2004. The word “Lenovo” basically a combination of “Le” (from Legend) and “Novo” (which is a Latin word meaning new). Lenovo company can be said as a successful company in the international scale in 2004 year. This is because in that year the eight place in the largest PC manufacturer in the world is held by Lenovo …show more content…

Lenovo completes the acquisition of IBM's Personal Computing Division and impact on computer sales sector is on the rise. Especially for products Lenovo's ThinkPad X300 is called "the best laptop ever" by BusinessWeek magazine. Making it a new international IT competitor and the third-largest personal computer company in the world. Lenovo Company is perhaps the earliest historical records that pretty bleak in February 2009. At that time, Lenovo Company is experiencing a difficult phase because the competition of computers manufacturing was very tight. The development of mobile devices such as tablets and smartphone more likely increase popularity and this quite influent on Lenovo laptop sales because the number of the computer sales a bit drop. However, this period passed easily by CEO of Lenovo company, Liu Chuan Zi. When it was Liu Chuan Zi take off his post as CEO of Lenovo. This makes Yang Yuan Qing become the next Lenovo's leadership. Lenovo Company forms a Mobile Internet Digital Home (MIDH) business unit to attack growing opportunity in consumer devices like smartphones, tablets and smart TV in 2011. After Lenovo forms a joint venture with NEC, creating the largest PC company in Japan. Lenovo acquires Medion, a PC and consumer electronics company based in Germany, substantially increasing presence in consumer market in Western

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