Dynamic capabilities refer to the ability of an organization for addressing the rapidly changing business environment by integrating, developing and reconfiguring the internal as well as external competencies. The concept of dynamic capabilities is based on the purpose of developing long-term competitive advantage. Apple is considered as one of the most innovative companies of the world due to the creation of differentiated products such as iPod, iPhone and iMac (D’Aveni, Dagnino & Smith, 2010). It is the dynamic capabilities of Apple that made the company one of the most recognized companies of the world. The dynamic capabilities of Apple have enabled the company to cope up with the changes evolved rapidly in the business environment. Justifications …show more content…
Such dynamic capabilities have been contributed to a large extent in achieving competitive advantage. Apple is a very strong company from the financial point of view. This factor helps the company to spend huge amount on the highly qualified personnel in the department of research and development in creating highly innovative and technology products. Therefore, Apple products are characterized by innovative nature, smart appearance and faster processing speed and large data storage. These dynamic capabilities of Apple are considered as robust which cannot be imitated by rivalry companies (Peng, 2008). Due to its dynamic capabilities such as innovation and consistent product portfolio, Apple has DYNAMIC CAPABILITIES 3 become one of the strongest companies and successfully achieved a competitive advantage. Apple has always been active in responding to the changes that are brought by the rivalry companies. The major competitors of Apple are Dell and Samsung out of which Samsung is the biggest competition in terms of mobile technology. When Dell launched the tablet on the global market, Apple developed its iPad 2 for giving strong competition. At the time, …show more content…
It can be seen that with this pace, Apple would be able to retain its competitive advantage in the face of technological changes with the utilization of dynamic capabilities. The company would be able to retain competitive advantage when it would perform significant activities in the strategic way better than the rivalry firms (Lüsted, 2012). It is important for Apple to remain stronger from its competitors which can be achieved through robust dynamic capabilities. The innovation of the company leads to the difficulty for rivalry firms to replicate or imitate the products as well as processes of the Apple Company. The dynamic capabilities mainly focus on dealing with the technological changes evolved in the global market environment. The companies would retain their competitive advantage by performing significant managerial activities for making a dynamic capability that is sensed, seizing and transformation. Dynamic capabilities are considered as the ability of a firm to attain new forms of competitive advantage (Müller, 2011). It is due to these capabilities that companies are enabled to respond to the changing environment more
Apple is a king in the technology world; poisoning every area of the industry that they have introduced a product too. They are slowly weeding their competition out. The only a company thrives in the thorn bush market is if they are in cahoots with apple. Apples co-founder Steve Jobs, started the company with all intention of dominating the market. The only obstacle for them is the Anti-trust law created ages ago. Apple, in their attempt to take the market over, has been racking up evidence against themselves. There reach has leaped boarders and even caught the attention of the European Union. Apple is pushing their boundaries and in the future will eventually cross the line in to monopolistic actions.
According to WirelessWeek’s (2014), the Apple brand might possibly be dropping in popularity and losing its lack and luster. A new research was conducted by a firm and it was determined that Apple was one of the most vulnerable brands due to its poor performance and was no longer appealing to the younger demographics. Its competitor Samsung it currently the most popular brand but it seems only in continental Europe according to the WirelessWeek.
In today 's era, there are a lot of companies that provide services all around the world that benefit everyone. Some of those companies provide only internet, while others provide that and/or the device used with the internet. One of the most popular companies that exists as of today is the Apple Company. The Apple Company was founded back in 1976 and its main thing was to create and produce computers and other electronics such as music players, cellular phones, and other merchandises. But the company became quite known, and as of today, it sells from just phone cases to televisions.
General Purpose: To give an overview of the company that is Apple Inc. and how it revolutionized our lives in the present times.
Apple Inc. originated out of California in 1976. Steve Jobs and Steve Wozniak dropped out of college together to begin making technology in their garage. Apple’s technology skyrocketed becoming one of the top technology producing companies. They fell short in the nineties though, companies began to catch up and now there was more competition than before. Apple released their ipod in 2001, putting them back in the leadof the technology industry (The History of Apple). Presently, Apple is still exceeding other companies in the technology industry, such as Microsoft, Blackberry, Google and Hewlett Packard. Microsoft is Apple’s largest competitor, which is revealed through the Dupont analysis and other activity ratios, these particular ratios also make known that Apple’s numbers are not all accurate.
Apple Inc is a multinational organization in America and has its headquarters in California. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. The organization has for long been offering a broad range of communication mobile communication as well as its own company software’s. The organization has quite an upright name in the business world. For a long period it has been producing quality product and their designers really bring out uniqueness in their products (Linzmayer, 2004). Apple Inc has established itself as being the world’s leader in innovation. Thus according to statistics; it is classified as being the fourth most valuable technology
In fact, about this business one can easily write a few weighty books. Without exaggeration, we can say that Apple is one of the brightest technology companies that appeared in the 70s of the last century. Due to innovative technology and aesthetic design, Apple Inc. has established a unique reputation comparable to the cult in the consumer electronics industry. In 2014 the company was ranked first in the world by market capitalization. The concept of the brand is built around the slogan 'Think different’ (Linzmayer, 2004).
Apple sustains the process from the time at which investments in productive capabilities are made until the innovative products come onto the market.
One of the leading technologically advanced companies that have seen huge change over or say the situations such as losing an integral part of the company i.e. the CEO as Steve Jobs and again being able to regain him and also establish itself amongst the best preferred brands between other competitors. Apple today is one of the leading brands of handsets preferred by people that wish to have sophisticated position in the society and are able to afford such expensive technology. Thus in this case we come to know the ups and downs faced by the company and how it managed to sustain itself from the market competition.
It started growing at a fast rate and was being called the apple of China. Following its smart marketing and operations strategies, the company announced that it was hiring Hugo Barra
Computers and technology makes it easier for entrepreneurs to enter this market. Not only are major tech companies competing against one another, but they are also competing against little programmers that know how to code. In our time you will never know with certainty when a small group of engineers or computer scientists are going to create, “next big thing”. Apple has been able to have a competitive advantage over its competitor by creating the highest quality products and services. Some of Apple’s current competitors are Microsoft, Google, and Facebook, and a few other tech companies as well. Most people strongly people Apple is one of the stronger company its industry, but then again some other people have biased views. Financially, they are the strongest company in the world. Also people are always willing to pay a premium for their products because of their durability, quality, and prior experiences with Apple products. Apple is always on the look at for new innovative ideas and concept that are being produced by self-motivated entrepreneurs. They are always looking to hire bright minds and let them develop within the company. A lot of entrepreneurs, programmers and engineers do not have a problem working for Apple because of their well-established perks. Apple offers its employees of the best benefits in the world. They also fairly compensate their employees that work in the front-end store as
Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard business review, 25-40.
In the early 1980s the top competitor in this industry was IBM due to its open system and ease of being cloned. During this same time, Apple struggled to keep pace and changed its competitive strategy multiple times. From 1980 to 1993 Apple positioned itself in the computer industry as the company that provides easy to use desktops with superior software and hardware. Unlike its competitors, Apple did not use “open systems that other producers could clone; instead they practiced horizontal and vertical integration and used Apple’s own proprietary design” (Pearce, 2013). It is this strategy that held the company back. Open systems were popular within the industry and customers enjoyed the flexibility of the systems
There are many role models in the world. They may be individuals or an oranization but their success is inspiring for others and we try to find out the reasons for such a brilliant succes. This is the case with Apple as well tat has enjoyed this status since 1981.
Organisation Analysis Apple - Value proposition and Culture Apple - Company Description Apple Inc., was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on 1976, is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. “Fortune” magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012.