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Should employers use social media in the hiring process
Case study about the impact of social media in the hiring process
Importance of social media in human resource
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Employment Marketing Tactics and Strategies
Employee recruitment marketing is reliant on many of the same well-crafted digital marketing strategies used for marketing new products or services. These tactics, referred to as outbound and inbound marketing, are centered on knowing your target audience, increasing the visibility of your employer brand, and creating interest that leads to action (in this case, the action would be attracting new hires).
Outbound employment marketing involves reaching out to candidates directly via job postings, job fairs, paid advertising, and recruiters. Inbound marketing (content employment marketing) involves generating content that brings candidates to you via blogs, public relations efforts, social media,
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Social sites track relevant data such as employment history, geography, and job titles, making it easier to target and attract the talent you want. Digital employment marketing campaigns on Facebook and LinkedIn can be very effective in generating exposure to your employer brand. Such campaigns may also attract passive candidates (those not actively seeking a new job) and former alumni for rehiring purposes. Additionally, your best employees may promote your company brand by talking about what a great company you have in their own social …show more content…
One of the ways to measure this is by tracking and evaluating the traffic to your employment page. We can use this data to determine such factors as employee satisfaction, turnover, and even the overall cost of hiring an employee.
Employment Marketing Strategies that Work
We know that as an employer, you do not have time to waste on ineffective tactics. You need measurable results, and we can provide that. Our employment marketing strategies have helped other clients to grow their companies. We look forward to applying the same expertise to your next recruitment campaign.
Marketing Metrics Corp. is a leading digital marketing agency in the Milwaukee area, and we can help you to build an employment marketing campaign that gets results. Call us at 262-691-9229, or fill out our online contact form today.
Sources:
https://www.americanexpress.com/us/small-business/openforum/articles/google-search-mobile-friendly-smartphones/
Media: Media advertising will give exposure to all types of candidates, from experienced to non-experienced. Jobs can be advertised in all sorts of places from newspaper ads to job postings online on job sites like Careerbuilder.com and Monster.com. The down side to this type of advertisement is that it involves quite a bit of leg work to weed thru the multitude of applic...
In this assignment I will be creating a report about two different organisations why businesses recruit and have vacancies. I will be going into detail about what internal and external sources of recruitment is, also I will list examples of methods in recruitment and explain advantages and disadvantages of these.
Opportunities: The social media benefits from a growing number of educated, loyal and strong customer base. Also, the social media provide the company with quick access to customer concerns that can be addressed proactively. Social media offers huge opportunities for sales and targeted marketing. In addition, companies have increased their sales and revenue through the social media, which continues to provide immense opportunities for additional investments.
In summary, the introduction of the internet has completely altered the way employers hire, how individuals seek out work, how employees feel about their current employer, and how companies manage human resources. The utilization of an on-line recruitment service has become a necessary, as well as very effective way, to organize and manipulate the information available to both employers and employees adequately in today?s job market.
The next step in the recruitment process involves attracting the potential employees, using various methods.
Looking for a job in today’s society is very different compared to a decade ago. When using social media, you would have much more success finding the right match. A lot of people are not sure where to start when using social media, this list will introduce you to how each major social media outlet can help build your personal brand online. “According to a 2016 survey by CareerBuilder, 59 percent of hiring managers use search engines to research job candidates. If you have no presence online, you will be perceived as being out of touch” (Darchini, 2016).
Recruiting is very major as the labor market continues to grow and change. Recruiting is the concept that targets on exploring potential before it is needed. In the recruitment process businesses will get better progress if the recruitment advertisements details all requirements, skills, qualities, and desired skills that the candidate will need to join to company. Recruitment also brings new ideas, perspectives, and a variety of different diversities. When a business recruitment team have an effective ad and chooses an applicant well, everything else will fall into place. With the recruitment system in full effect this means that the new hires will complete all job tasks and assignments to the fullest. The Human Resource recruitment team will earn and gain much respect from the workforce, higher mass production, and much confidence with finding good applicants for those companies that jobs positions need filled. More
The internet has opened new avenues for companies in regards to finding new candidates for filling vacant of newly created jobs. Companies now have their own websites where they can list current job opening. In addition, there are multiple job boards such as monster.com and hotjobs.com. There’s even the option of social media sites such like Facebook, Twitter, and LinkedIn where companies can post information about their company and current job offerings. In the past companies would rely on placing a want ad in the local newspaper or in a widely circulated industry magazine or journal, then they would wait for the applications and resumes to arrive via mail or hand delivery. The “old recruiting paradigm, aimed primarily at active candidates, was predominantly a ‘spray and pray’ method. The tools of the trade were want ads, paper applications, resumes, phone calls, face-to-face networking, and so forth. Employers sprayed want ads across pages of print media, and job seekers sprayed large numbers of resumes in the direction of potential employers; both prayed for good results.” (Joos, 2008) While these met...
For many companies, a mixture of inbound and outbound marketing techniques may be best. And it doesn't take pricey TV or print ads to reap the benefits. Below I have listed a few ways companies can add outbound marketing techniques to their strategies.
At Walmart human resource management uses internal and external recruitment processes when hiring for all positions. Walmart uses three major internal recruitment processes, current employees, trainees, and transfers. For external recruiting, respondents to job advertisements, campuses, and previous applicants are most significant to the firm. Of the three, respondents to job advertisements is the largest because Walmart posts job openings regularly on their website. Also they have introduced a new online recruitment website and applicant tracking system. The website allowed them to process over 185,000 applications which added a total of 7,078 new associates to their business in 2010 (Next Generation).
Williamson, I.O., King Jr. J.E., Lepak, D., & Sarma, A. (2010). Firm Reputation, Recruitment Web Sites, and Attracting Applicants. Human Resource Management, Vol. 49, No. 4, pp. 669-687
Social networks are increasing dramatically every year. Employers are turning to social networks because it is a tool to screen job applicant’s profiles. According to a survey conducted by jobvite.com (2013), 94 % of employers use social media profiles to recruit job applicants. This trend assists the applicants and recruiters. Job applicants should be judged by their social network profiles because social media give positive image about the candidate, prove the information in the resume, and help to identify if the person fits the culture of the company or not.
Recruitment refers to those activities that an organization tries to attract people for applying a job in the organization. From these activities, chances will be given for people to apply jobs from there organization. An effective recruitment should have a right person in the right place at the right time; the main way to attract applicants can be listed as follows, walk-ins, employee referrals, advertising, websites, professional associations, educational associations, professional agencies, E-recruitment and world-of-mouth. Applicants can get some recruit informations form different ways; employees will provide a job description for those who are interested.
“Recruiting and Marketing are Top Benefits of Social Media.” HR Focus 87.1 (2010): 1: S1. ProQuest Research Library. Web. 24 Apr. 2014.
There are also many ways that social networking sites can be used to advertise and promote your company. Ads can be placed on sites such as Facebook, LinkedIn, YouTube and Twitter.