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Impact of drinking and driving
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The advertisement shows a man having a night out and drinking with his mates. At the start, the narrator shows the group of men drinking their beer and asks the audience the question: have you ever wondered why it’s such a crime to drive after a few drinks? He then proceeds to answer this question by providing facts and examples on how drinking effects people and the possible outcomes if you do decide to drive after you’ve drunk. The narrator starts off by telling the audience that alcohol reaches your brain five minutes after you start drinking and begins to interfere with the chemicals. The clip shows the men playing pool. The narrator answers his question with: the first thing you lose from this is your ability to assess risk. The advertisement
demonstrates that he has lost his ability to assess the risk of how hard to hit the pool ball causing it to go flying off the table which shows that alcohol has affected his motor skills. He continues: your capacity to make decisions is the next thing affected. This is shown with the man carrying four beers back to his mates and bumping into the pool table, indicating he has lost his ability to make the decision to walk behind the person playing pool. Rather he tries to walk in front causing him to bump into the table showing his coordination has also been affected by the alcohol. The third scene shows the men playing pool again but this time the hitting the white ball and black ball into the pocket. The narrator finishes his explanation with: finally, after a few beers you’ve lost your ability to handle complex problems. This scene shows that the alcohol consumed has affected his problem solving and rather than hitting the coloured balls he hits the black ball between them. The advertisement shows the man leaving the pub and driving home. The narrator speaks again saying: this becomes a serious danger when driving. You are still able to change gear and steer but the higher skills that handle emergencies are missing. Most nights you’ll get home but if something goes wrong…. The screen then cuts to the man dead in his car which has hit a tree. The narrator speaks for the last time saying: …. you’re gone. This final scene shows how the addition of the all the things lost from alcohol consumption can lead to fatal endings, or serious consequences when something goes wrong.
not to advertise their products, first on radio in 1936, and of TV in 1948.
As a car drives by the window, the viewer sees the dog lift his head up and lay it down when he realizes it is not his owner. After this scene, the following words are shown on the commercial, “For some, the waiting never ended. But we can change that.” According to MADD, “In 2015, 10,265 people died in drunk driving crashes… 290,000 were injured in drunk driving crashes.” The next morning the owner walks in through the door and says, “I decided I shouldn’t drive home last night”, this shows how responsible the owner is because he does not want to hurt others if he had drove while drunk. In the background, the viewer hears the lyrics, “I’ll be waiting here for you, when you come home to me…” which supports the fact that the dog has been waiting all night for the owner to come back safe and sound. The next scene in the commercial says, “Make a plan to make it home. Your friends are counting on you.” By having the saying in third person, the commercial is trying to persuade the reader to drink responsibly because there is always someone waiting at home. In the end credits, the viewer sees the famous Budweiser logo with the hashtag friends are waiting. In the bottom of the ad, the Budweiser commercial had the words “Enjoy responsibly” on
Late night driving home, and a strange man is on the side of the road with an axe, but hey, he has Bud Light so why not offer him a ride? In this video ad of Bud Light a couple is lost at night in what seems the middle of nowhere. Seeing a man with an Axe carrying Bud Light Case, the male seeing that he has Bud Light wants to offer him a ride; they pull over and he gets in the car. A glass and bottle of Bud Light appears and the words “Always Worth It” displayed (Viral 0:24). Later, they run in to a mask man with a chain saw and is also carrying Bud Light, and so the male again was to offer him a ride and leads to the commercial ending (Viralstuff 0:28). In this ad, it attracts a white male, and female audience that has low income, and between the ages of 21 and 30, which makes sense because Bud light sell more to Hispanic males that have low income rate, and are between the age of 55-65 (Bud Light Consumer). The commercial will try to persuade you using ethos, logos and pathos. The ad shows that avid Bud Light drinkers will in
In the video “Yes Mum”, Jonathan Burton shows a young college students death. The driver (Andrew) and four other friends are drowning. Andrew appeared to be the designated driver but was distracted by the partying and loud music blaring in the background. Him and his friends were taking pictures, eating, and drinking, Andrew got distracted and went off the road. Andrew knows that he is going to die and decides to call his mom for the last time. Andrew tells his mom that he loves her and it shows his process of saying goodbye. Finally, the film end with five of them drowning. This ad is effective because it demonstrates shortness of life and the consequences of drinking and driving.
The 2012 Canadian Club Whisky ad uses gender roles attributes in order to persuade possible male consumers into consuming the product by appealing to their sense of masculinity. The goal is to reach men’s pride and lead them to believe that Canadian Club Whisky is capable of “helping” them achieve society’s ideal of a man through images and sentences that remind them of manhood.
Over time the use of alcoholic drinks has become an increasing problem. Budweiser is a company that makes and sells alcoholic drinks. Although they are well aware that the alcoholic drinks can be harmful when they are over used. To advertise their drinks they made an ad that not only advertised the drink but at the same time shows people that drinking and driving is dangerous and not only hurts the people doing it but also others around them.
PURPOSE: To persuade my audience NOT to drink and drive Every person is accountable for his or her own “right to drink”. Failure to treat this or any “right” responsibly has consequences. The person’s “right” can and should be taken away when the failure to act responsibly endangers others.
For this paper, I looked at two ads that I found extremely powerful. The first ad has a picture of a woman who cannot be recognized at all, with a picture of what she used to like in the bottom left corner of the ad. The ad states that “not everyone that gets hit by a drunk driver dies.” Thus revealing the woman as a victim of a drunk driver. The second ad that I have selected was a picture of a parking stall for handicapped drivers. The ad has in bold white letters “Every 48 seconds, a drunk driver makes another person eligible to park here.” These ads are both powerful in their own sense, however, the ad with the victim of the drunk driver strikes me much harder than the one with the handicapped parking stall. Although both of these ads use a strong sense of pathos to get you to feel bad for those affected by drunk drivers, the ad with the picture of the victim has a much stronger effect.
Drunk driving is a problem that we hear about every day and it is something that effects everyone, but it only becomes real when it affects us directly. What we don’t know is when a problem like drunk driving will become “real” for us. Drunk driving is an issue that has taken a toll on our country and should be stopped. Drunk driving has been an increasing problem for many years. It effects not only the driver but all of society. The good thing is there are many ways the percentage of drunk drivers can be reduced. Although many people believe drunk driving doesn't affect them because they don't drink and drive, it is something that affects the whole community.
Driving under the influence of alcohol affects reaction time and is very dangerous not only for the driver and passengers in the car but for pedestrians and other drivers on the road. Each drunken driving ad targets different audiences; some may target different age
The target audience of this advertisement is everyone who smokes. The advertisement aims to explain the health and financial consequences of smoking. There is a wide range of ages of those who smoke and this advertisement aims to deter them from smoking. It also targets those who don’t smoke by making them aware of the effects of smoking as
The meaning that I get from this advertisement is to not drink and drive and have a safe planned ride
Alcohol is something that people use to help with multiply different things and some studies have shown that alcohol may help protect our bodies from cardiovascular disease. Alcohol does have side effects to our health the surroundings around us and can cause violence, vehicle crashes and even suicide. Alcohol does have an effect on people that many social drinkers may not realize. Many people usually have tried alcohol around 13 years of age and high school students consume more wine coolers that are sold in the U.S. and they drink more than 1 billion beers a year. To understand the effects of alcohol, it begins with the brain. It is a curiosity as to why people feel the need to drink and drive. The way the brain works while influenced with alcohol has always fascinated me. Drinking and driving is one of the biggest decisions that alcohol leads to. The National Public Services Research Institute (NHTSA) did a study on 600 people who admitted driving while under the influence of alcohol. They described in detail the decisions they made leading up to the occurrence of driving while impaired like whether to take part in a drinking event, how to get to the event, how much to drink, and how to get home. The people being interviewed revealed more than 2,000 individual decisions that led to alcohol impaired driving. The decisions were then broken down into several categories as shown on the graph attached. Little is known as to what leads people to continue to drinking and driving. But as research shows, people do think, prior to drinking, how they will get home. It’s after they have already had been drinking that they decide to get behind the wheel.
I believe that the main purpose is to tell people how serious the injuries and deaths are that are caused either by driving under the influence and also texting and driving, the main causes of automobile accidents in today's era. The advertisement uses the car keys to look in a shape of a gun as an example to show how driving while drunk or texting could result in the same fatal result of a shooting a gun. It's very sad as many people don't take driving seriously which in result is why many lives are being taken because of irresponsible
Should tobacco and alcohol advertising be allowed on television? The ban on advertising tobacco is already in affect, however, alcohol is another harmful substance. Should liquor be allowed to be advertised, if tobacco can not advertise their product? The ban on advertising tobacco products on television and radio, was passed through legislation in 1970 by Richard Nixon. This argument like others out there has two sides, one side in favor these advertisements and the other against these advertisements. Since both of these substances are highly addictive and costly. Would we like to see these advertisements continued? Are these advertisements the hazard they are communicated to be? Through the research of these two important sides, this essay will explore which side has a stronger stance on the topic.