Comparing Jonathan Burton's 'Yes Mum' And Its Consequences

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In the video “Yes Mum”, Jonathan Burton shows a young college students death. The driver (Andrew) and four other friends are drowning. Andrew appeared to be the designated driver but was distracted by the partying and loud music blaring in the background. Him and his friends were taking pictures, eating, and drinking, Andrew got distracted and went off the road. Andrew knows that he is going to die and decides to call his mom for the last time. Andrew tells his mom that he loves her and it shows his process of saying goodbye. Finally, the film end with five of them drowning. This ad is effective because it demonstrates shortness of life and the consequences of drinking and driving. The author wants to demonstrate awareness of the consequences of drinking and driving. Jonathan Burton created this film for …show more content…

MAFMAD is a competition intended for people 25 years or younger to make a short film with the theme “Your Mates Life is in Your Hands,” and to encourage teenagers to speak up when they feel unsafe. Speaking up can save the life of their friends and themselves and prevent the situation Burton created. Burton is a regular person that wanted to make a difference in preventing these types of deaths. Jonathan Burton’s ad successfully makes a case against drinking and driving through strong rhetoric and by making use of the window effect to connect to the target audience, teenagers. This ad targets teenagers that can drive. In 0:12 - 0:21 the ad is showing a group of teenagers, Andrews and friends, having a party in the car. This part of the advertisement is showing the target audience because teenagers are in the advertisement. Once kids go to high school, the social group is more defined than

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