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Alcoholism in america today
Alcoholism in america today
Alcoholism in america today
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Someone Waits Over time the use of alcoholic drinks has become an increasing problem. Budweiser is a company that makes and sells alcoholic drinks. Although they are well aware that the alcoholic drinks can be harmful when they are over used. To advertise their drinks they made an ad that not only advertised the drink but at the same time shows people that drinking and driving is dangerous and not only hurts the people doing it but also others around them. The ad is called “Someone waits at home, Don’t drink and drive.” The ad is about a guy and his dog, they have a very close friendship. The ad shows the guy leaving one day with his friends and a pack of budweiser beers. Then as the day progresses there is no sign of the guy. The dog waits and waits until the next morning and then when he starts to lose hope and it seems like the guy is never coming back, the door opens and the guy walks through it. He immediately hugs the dog and explains that he didn’t come home …show more content…
It appeals to the audience emotions because it shows that the dog is more than just a pet to the guy. As the guy leaves with his friends the guy says “see you later buddy” to show the audience that the guy plans on coming back. The music is also very important because as the dog waits the music starts to slow down until the dog finally loses hope and the music stops. Then when the guy walks through the door the happy music starts up. When the black screen and white letters show up it grabs the attention because it interrupts the video and it usually means something important. When the guy arrives he immediately hugs and plays with the dog. It shows that he cares and was also worried about the dog. He then explains to the dog why he didn’t come home that night. He repeats “im back” to show that he is glad that he decided to not drink and
The look on the man’s face when he looks up portrays the emotions that the audience is feeling: shock, joy, and relief. Finally the sun comes back out and the man has both his dog and his horse back at home. There are many rhetorical strategies that Budweiser uses in their advertisement. The biggest being pathos. They use pathos in almost every aspect of their commercial. By changing the lighting, music, and overall relatability they are able to change the audience’s emotions. They also use ethos in their commercial by always reminding you of their brand.
Late night driving home, and a strange man is on the side of the road with an axe, but hey, he has Bud Light so why not offer him a ride? In this video ad of Bud Light a couple is lost at night in what seems the middle of nowhere. Seeing a man with an Axe carrying Bud Light Case, the male seeing that he has Bud Light wants to offer him a ride; they pull over and he gets in the car. A glass and bottle of Bud Light appears and the words “Always Worth It” displayed (Viral 0:24). Later, they run in to a mask man with a chain saw and is also carrying Bud Light, and so the male again was to offer him a ride and leads to the commercial ending (Viralstuff 0:28). In this ad, it attracts a white male, and female audience that has low income, and between the ages of 21 and 30, which makes sense because Bud light sell more to Hispanic males that have low income rate, and are between the age of 55-65 (Bud Light Consumer). The commercial will try to persuade you using ethos, logos and pathos. The ad shows that avid Bud Light drinkers will in
As the ad begins it shows a beautiful farm with stables and pastures. Then it goes to the farmer looked through a barred window wearing a Budweiser hat. Then you see what he is looking at, a baby foal sitting in the hay after being born. The foal is slightly skittish when the farmer approaches him. You can see the trust start to form as the foal allows the farmer to hold and pet him as he is bottle fed. You can see the bond start to build. It goes ahead in time and the foal has ground and lets the farmer walk him around,
It makes the audience feel like they are going through the same thing. They do this by showing the audience the dog’s entire life and the audience build a connection with him. The audience feels bad for the dog and wish that they could make the ending change by making his owner come home safe and that the dog and the man will live long and happy lives together. Building a relationship with an animal is much easier than building a relationship with a person. Budweiser knew this was true so they used our weakness and pulled on it until they knew that we could handle the “happily ever
dog since it was a pup. His dog is his only friend; old same like
As a car drives by the window, the viewer sees the dog lift his head up and lay it down when he realizes it is not his owner. After this scene, the following words are shown on the commercial, “For some, the waiting never ended. But we can change that.” According to MADD, “In 2015, 10,265 people died in drunk driving crashes… 290,000 were injured in drunk driving crashes.” The next morning the owner walks in through the door and says, “I decided I shouldn’t drive home last night”, this shows how responsible the owner is because he does not want to hurt others if he had drove while drunk. In the background, the viewer hears the lyrics, “I’ll be waiting here for you, when you come home to me…” which supports the fact that the dog has been waiting all night for the owner to come back safe and sound. The next scene in the commercial says, “Make a plan to make it home. Your friends are counting on you.” By having the saying in third person, the commercial is trying to persuade the reader to drink responsibly because there is always someone waiting at home. In the end credits, the viewer sees the famous Budweiser logo with the hashtag friends are waiting. In the bottom of the ad, the Budweiser commercial had the words “Enjoy responsibly” on
The commercial simply starts off with a male walking over to his bathroom sink, he turns the
This commercial has a very obvious meaning or wanting to sell their product but also the underlying one such as how they support pro-immigration . It is mainly a pathos commercial since it uses the human emotions to have people gain the favor of the Budweiser brand. As this commercial not only came out at the time of when the country was caught up in the controversy of pro-immigration and non immigration but the ethics and credibility of Mr. Anheuser show to be very mature and
Bud Light has long been hailed as the king of beers, but it currently faces many problems. The beer market as a whole has been suffering for the past decade, which has led to a decrease in sales for Bud Light. Furthermore, within the beer market many consumers are moving ways from mass-marketed beers to more craft brews or homebrews. In order to solve this problem, this report will first examine current trends in the beer industry. After this is an analysis of the current market to whom Bud Light sales, followed by a look at the advertising techniques used to gain this market share. Finally, the report identifies a new potential market and provides an examination of advertising techniques and methods that most effectively appeal to this market.
The ad distracts viewers from the main concept. When the audiences saw the slogan, people who was bonded was anger at the brand. The slogan weakens the effectiveness of the advertisement. It was clear Bud Light message missed their mark and brought disrespect and/or irresponsible behavior. Strong social and honest languages was present all over the internet in social media. According to the YouGov BrandIndex, which measures daily brand consumer perception, the average score for domestic beers was 4 in 2015, putting Bud Light below its peers. Among women, Bud Light fell from to a 5 to -3. After the commotion about the beer critics to rape culture, Alexander Lambrecht, vice president of Anheuser-Busch, apologized and has promised to stop producing bottles carrying the slogan, which reads that Bud Light is “prefect beer for removing ‘no’ from your vocabulary for the night.” When the marketing team was designing the Up for Whatever ad, what were they trying to accomplish by doing so? Words are words, and no one can change that. Taking a word out or replacing it with a different meaning is actual hard to do. The main point of the campaign was to have a good time together with some drink and enjoy their day but in the process causing a chaos mostly with millennials. What Bud Light was unthinkable and unethical by having no remove from the “vocabulary.” Instead of having a wonderful time, Alexander Lambrecht, vice president of Anheuser-Busch had to apologize from them misapprehend of words and anyone who was offended of what the slogan interprets to the
Alcoholics that are trapped so deep in the spell of alcoholism are leaving a legacy behind for those who continue to make alcohol companies millions of dollars by ruining their lives, making the wrong investment every time they purchase a bottle of alcohol; to them an “alternative route” to mask any issues they might be encountering at a particular time in their lives, and to those alcohol-making companies they are walking fortunes—walking billboards. Advertisement ads for these products continue targeting not only the already alcoholics, but also targeting underage drinkers. These alcohol-making companies can argue differently and have sworn to not be so focused on targeting people under 21. “Alcohol advertisers have pledged to comply with self-regulatory codes designed to limit t...
The first ad picture of set one “Think”shows a picture of a glass cup that has alcohol in it. This picture wants us to understand that people should think of what they are doing before making a decision to drive while they are drunk. It is also trying to advise people who drink to moderate their drinking, especially when they want to drive. We need to control ourselves so that we will not become a victim of drunk driving. Even though this picture shows people that driving under the influence of alcohol is bad, it is not convining enough. The last thing the creator of this picture wants is for people to be tempted to drink. Some people like alcoholics might find this picture attractive and they could be tempted by this picture to get drunk.
Meanwhile, Julie's dog, Singer, has a mind of his own. He acts like a real person. Julie talks to him as if it is her child. When she looks at Singer, she is reminded of her husband. She feels that Singer "protects" her and "guards" her. Whenever Richard came over to Julie's house, Singer would growl and it was obvious he did not like Richard.
For many years, beer has accumulated the mainstream idea that beer is typically consumed in the party-type scenes. It has also created a popular thinking that young men that drink beer are manly, wild, girl-loving, partying individuals. Recently, however, it has seemed as though beer companies have begun to stray away from that way of thinking and have begun forming a new ideology. That being, that beer is an alcoholic beverage that can bring people together to have a good time. Guinness has taken this way of thinking and pushed it even further. With this ad, Guinness wants to show that men who drink beer can still be manly, but also sensitive, sympathetic and supportive at the same time. They show these qualities through the actions of the men playing the basketball game.
Ones take of this story can be many of sorts. The dog essential may have saved this young child, his father may have chosen to throw him out the window. If the dog wasn’t there to take his place, who is to say what could had happened? It also shows how the dogs undeniable, love, devotion and eagerness to please his master. Eventually these traits, sadly left him resting lifeless in his young master’s arms. The relationships between these characters, is one of who’s pulling the strings. The abuse has been passed down from father to son. This story leaves an emptiness, with the unsettling turn of events.