Drink And Drive Case Study

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Recommended: Short Paragrapy Of DrinkING AND DRIVING

1.Explain why you choose your target area and why the target audience is relevant to this particular area. Use statistics and recent examples to your answer.
My group went for drink driving because it is such a big thing at the moment. Drink drive has been a big thing for many years and it’s steal is a big thing. The government had made a new law about it that saying every time you go to start your car you have to breath in to a machine and if your under the alcohol limit your car well start, and if your over the car will not start. The target audience is 18-25 years olds and males because thats when you get your fully car licence and you party a lot and you drink and most of theres people would drive home after having apart 4 drinks. 33% of all drink drivers involved in a fatal accents are aged in 17-24. 90% of drink drivers involved in fatal accidents are males and that is why we also many target males.

Why did you choose your specific merchandise and slogan and how do you think this will …show more content…

Then Don’t drink and drive.” is very powerful because it if you did drink and drive and then kill some one how would you live with yourself? I also like the slogan because it is simple and it gets the message out there. The slogan did take us some time to come up with because all the good slogans have been taking by the government and we could not swear or say thing rude on it. I think the slogan and the merchandise will effective 18-25s because most of the males would play AFL or score and on the jumpers it would say “If you ever took a life would you be able to liver with yourself? Then Don’t drink and drive.” and this would stop then form doing it. For the males and females the car sticker could stop them because there mite be driving to a party and there would see it and think I don’t want to kill someone. Over all I think my groups slogan is very good and it gets the message to

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