Disadvantages Of Drink Driving

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DOUBLE DEMERITS-THINK TWICE
The implementation of the Double Demerits-Think Twice campaign aims to encourage safe driving on the roads during holiday periods and long weekends. It provides an incentive for drivers and riders to improve their driving behaviour and comply with traffic rules, since consequences are double the severity when there are more people travelling on the roads. It informed awareness to drivers that they will lose more demerit points when driving irresponsibly, leading to the loss of a driver's license. The double demerit point scheme applies to offences involving speeding, illegal use of mobile phones, not wearing a seatbelt and riding a bike without a helmet. It applies to everyone who are driving on the roads including …show more content…

campaign builds on ongoing education and enforcement messages aimed to prevent drink-driving. It aims to empower the audience to make positive choices to return home after drinking, highlighting that driving is not an option under the threat of random breath tests. Drink driving is one of the leading causes of road death. In 2011, there were 70 people killed and 1182 people injured in crashes involving drivers who were all over the legal blood alcohol limit. It generates discussion on road safety by encouraging the audience to solutions that is safer than driving home after drinking. These solutions involve taking public transport to even staying at a friend's house. The primary target audience is directed at young males aged 17-25 where drinking is less structured. This is further expressed that when they go out, the top of their mind is getting there, not how to get home. All in all, the nature of this campaign simply presents to reduce the incidence of …show more content…

This portrays the issue of drink driving to be poorly comprehended by other age groups. Unrealistic- The presence of a humorous approach may mislead young male adults thinking that drink driving is not an issue that must be taken seriously. Doesn't show consequences- In the advertisement, the lack of consequences shown that may result from drink driving including death doesn't provoke the reality to trigger a person's behaviour.

TOWARDS ZERO
At the heart of Towards Zero is to approach a road system with zero deaths and serious injuries. This approach promotes awareness under the principle on designing road infrastructure to minimise crashes or reduce force from a crash. By building safer roads and setting safer speed limits, it is nothing in terms of encouraging people on the roads to make safe decisions. Unlike other campaigns that have a specific issue that is addressed, 'Towards Zero' focuses on general road safety to reduce incidents. The campaign aims at communities, governments, families and individuals to cooperate together to push road deaths to zero. Ultimately, road toll isn't just a number but real people who become part of the

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