Direct TV Commercial Analysis

The Direct TV commercial “Roadside” focuses on the quality of customer service of cable comparison of Direct TV. The commercial features a middle aged white male that goes through a comically exaggerated slippery slope. In the commercial it is implied that cable has bad service, causing customers to be on hold waiting for someone to fix it. This triggers a chain of events, resulting in being face down in a ditch. Although the claim is unbelievable and unrealistic, the audience is exposed to a sense of humor that makes the claim effectively.
The commercial starts with an average man at home sitting in front of his TV on hold with his cable company. This situation applies to a majority of the audience watching the commercial. They use this quote “When your cable company keeps you on hold, you get angry!” to give the audience

the commercial quickly goes to a camera shot that is zoomed in on his face and then his shoes while he is running in terror. there are two different feelings that are being portrayed in this part of the commercial because he is afraid and running for his life the commercial portrays a more worried feeling while also making the scene funny because the use of the slippery slope and the narrator. the narrator enhances the humor of the commercial by narrating in a more monotone voice.
The commercial ends with the man passed out in a ditch, being woken up by a passing train. When starting this scene the camera uses several tricks to get the feeling of being lost. at the start they use a far short of the man's face up in the dirt then slowly bring it down to draw attention to the confused/dazed look on the man's face. Then the cameras cut out, to show that DirecTV is a great service and affordable. These small tricks with the camera make the commercial flow tricking the audience into subconsciously believing the claim being