Description of the Company
Roxie Photography is a photography business located in Fort Wayne, Indiana. Roxie Photography specializes in Newborn Photography and Boudoir Photography. The company is new to the Fort Wayne Area, having moved to the area from Guam. Roxie Photography owns a physical location, on East State Boulevard. The company currently offers two services, Boudoir sessions and Newborn sessions. Roxie Photography’s main focus is on the Boudoir service.
Strategic Plan/Focus
Roxie Photography’s mission is to empower women with the use of boudoir photography, allowing them to see their own beauty. Roxie Photography’s vision is to be the premiere boudoir photography business in Fort Wayne Indiana. The business’ short-term financial goal is to be completely self-sustaining, and maintaining a minimum of three clients a week. Roxie Photography’s non-financial goals are to be the ultimate experience in empowering women, and well respected company in Fort Wayne, IN.
Roxie Photography’s core competencies include professional equipment, and a professional studio that is easy to access. Other core competencies are the ability to travel to take photos, and history in the boudoir business. One of Roxie Photography’s sustainable advantages is a source of income outside of the business that can be easily invested in the business.
Situational Analysis
Strengths
Self-owned and operated: Owner is able to make all decisions concerning the business, creating no conflict in business decisions. Being able to keep all profits made from business.
Low overhead: Able to bring in more profit with cheap operating cost.
Open to new ideas: Owner is open to generating new ideas to bring in new clientele for business, such a...
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... of these pens which is less than a $100 to get name recognition. We also suggest she passes out camera flashlight LED key chain or Gizmo 3 in 1 keychain, light and bottle opener. We recommend she order 100 of 3 in 1 or 100 Camera flash light LED key chain to help bring new customers in her studio.
The third thing we recommend is in studio demonstration by displaying different boudoir, infant, glamour, maternity, and possible fitness pictures on her wall.
Place Strategy
Since Roxie has established a place of business, we recommend that she keeps it more than three years to see how everything works out. We also recommend her to continue doing her monthly specials out of town. But we also recommend her to do a special instate and in Fort Wayne, IN similar to the specials she does out of town. We recommend she should have one in her studio and one at someone’s house.
In many twentieth century photographs, women were portrayed in a domestic and simple way. In Riis’s photograph, Scene on the Roof of the Mott Street Barracks , a woman was
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This research seeks to reveal the importance of marketing strategies in today’s complex and competitive business world. For this reason, this study will discuss various theories, issues and approaches of the marketing linking them with W.L. Gore & Associates and thereby propose the best options, ideas, strategies and techniques for the improvement of the company. To reach the points, this study will especially collect secondary and qualitative data and information.
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Rosenblum, Naomi . A History of Women Photographers . New York, NY: Abbeville Press Publishers, 2000.
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The future of photography industry is unclear, and the fragility of an image the digital realm has
An Analysis of Marketing As defined by Kotler and Armstrong (1994) marketing is “a social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others”. Marketing is an extensive topic. Primarily when we consider what is marketing we think about the advertising, publicity and selling of a product or service. In actual fact the prime concern of marketing is customers, and the establishment and growth of relationships between organisations and consumers. It consists of studying the wants and needs of the customers and how to make the perfect product which is priced, promoted and distributed in the right place to make it successful and fulfilling.
At the heart of what I do as a family photographer, is capturing the essence of a family's moments together, so they'll remember it forever. Every session is special to me, but this latest family session was truly close to my heart.
out customers out of the traditional photography, helped to create a new market and value
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