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Managing organization communication
Communication in an organisation
Managing communication in an organisation
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Recommended: Managing organization communication
PHIPHAT PREEDASUWAN
Student ID: 1601273
Course: Diploma of Leadership and Management
Assignment: BSBMGT516 Task 1- Past 1.
Presentation structure, 20 minutes prepare scenario improvement strategies.
Objective:
- First step to set up a brand CoffeeVille for the first year of operation
- Create as the propose way of CoffeeVille to the Best New Coffee Bar in the area by local business participated.
- Observation on the business run with the first month.
- Focus the profits
- Summary report for business deliver
Keys word to success:
- Attraction of service to customers, and designs an efficient organization.
- Employee responsibility on job schedule, the coffee creation proposes of unique brand.
- Marketing strategies point up to a solid
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Brand owner propose to the local customer and new customer will spend more with the products. Establishing a local customer on a paramount importance and also will provide favorable referrals
- Market business review the brand marketing. CoffeeVille focus on new marketing activities on the Uni students, teenagers and officers located nearby the coffee shop. Business research shows that the customer groups are mostly to buy gourmet coffee products.
Recommendation:
The manager of business has to show information for explaining to owner and stakeholder with about the way to develop and earn profits into the business. Observation of market share is the most important to be the best new coffee café in the area.
Assignment: BSBMGT516 Task 1- Past 3.
Folio of work, Develop a communications strategy for implementing.
Communication Objectives
- Propose all staff access and understand the standards of work expectation.
- Pointing of service user understand the potential service.
- Focusing of service excepts the user opportunities to communicate what they need with the organization
- Responsibility of customer feedback to maintaining standards and service support
Audiences
- Manager
- Team staff member
- Customers
Methods of communication
- Meeting
-
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Reflection
The yearly discussion report is a key step in the performance review process. a summary and review of the informal and formal reviews conducted throughout the year.
The key elements of the yearly discussion are to:
- reflective review on work performance a year period
- clarify key point and success responsibilities of the role and review the job responds
- planning meeting to do successes in the way of improvement
- agreement and solution in the role.
Follow-up discussion
The follow-up review provides an opportunity for managers and employees to re-visit targets, standards and development plans to:
- Set up progress is on the way direction
- identify changes on the achievement to targets
- discuss establish development plan
- modify standards and targets
The Future planning
Planning for five years, CoffeeVille will have established a premier provider of gourmet coffee and food for the ethical aware Melbourne coffee drinker. CoffeeVille will have expanded to a number of best local coffee shop and high quality selling products in Melbourne
Evaluation and review should be an ongoing process of learning, embedding a process of continual improvement and development. The key to evaluating is knowing what we are measuring. We cannot monitor and evaluate the team’s progress towards agreed objectives without clear advance planning of what we want to do and how it will be achieve. Effective strategic and operational planning, incorporating clear measurable objectives, is therefore an important
I feel I have achieved this as I have carried out market research along with studying secondary data that proves there is a gap to be exploited. However my market research could have been improved. If I were to carry out the market research again I would improve studying better secondary data, as the secondary data I have studied is not accurate and not relatable to my business. I would look at profit levels in the first 12 months for 5 coffee shops that have just started. I would take the mean profit level and make this my target. By being able to compare to other smaller business that have just started I can see if I am spending too much on materials and if I am I can manage spending to meet my budget. This will also give me more money to be spent in other areas of the business and also more time to look at the wants and needs of the customers and to my best to meet them
4.ANALYSIS The analysis team conducted a detail survey and comes across the answers to the questions published under ISSUE title. As the café was still running in the old fashion way with no use of technology it was the main factor that affected the business and to conquer it, upgrading/syncing business method of operating with new information systems is necessary. Which will benefit business to bring in more customers, attract new generations customers and help management to take the best strategic decisions. 4.1 Porter's Analysis : Broadway Cafe needs to overcome number of hurdles to meet its required goals: Broadway cafe has high Buyer Power. [The cafe is located on Fulton Street in downtown Brooklyn which is terrific location and has
Coffee, one of the world’s most known beverages. Seen being drinking at work places, colleges, or in the convenience of your own home. There are a variety of companies that provide us the people with coffee. It can be your local market, bakeries, or even fast food places. 3 places that stand out and our known very well for supplying Americans with coffee is Starbucks, Dunkin Donuts, and McDonald’s. From their strategic advertising, deals, and even straight down to the design of their cups, they meet the definition of marketing. We will be examining these 3 companies using the marketing mix which consist of product, price, place, promotion and also cover value based marketing and see how these companies meet these definitions and how they satisfy their customers as well.
A job analysis a great way to analyzed whether or not the individual is fit for the position. By creating a questionnaire that relates to the daily tasks for the position will narrow done the selection process into a smaller portion. The information given from the Job Analysis is also used to create a Job Description and Job Specification. “Job description identifies the tasks, duties, and responsibilities. The “job specification list the KSAOCs that individuals need to posses to perform a job successfully”(Pynes, 2013). After an individual is hired we must train that individual with the proper format in order for them to understand the concept of work. In this process I will develop a training program that includes all the organizations policies, procedures and daily tasks.
The structure of Starbucks business communication is exceptional. Rather you are in their store buying a Caramel Frappuccino®, visiting their website or watching one of their advertisements on television; as the consumer, the message is loud and clear. Pick up any newspaper and you are likely to find an article about the coffee giant. Starbucks pledges a commitment to their over 172,000 partners (employees) and the community. “We realize our people are the cornerstone of our success, and we know that their ideas, commitment and connection to our customers are truly the essential elements in the Starbucks Experience” (Starbucks, 2008).
We propose a branding strategy which takes into account the brands capabilities and competencies, strategies of competition brands and the outlook of consumers experience in their respective societies. As an international brand there is the challenge of staying connected with local customers. We will overcome this by adapting marketing strategy to local needs using a variance of standardized marketing mix and an adapted marketing mix.
Gather as much data and facts as you can on the industry and coffee market so that you can consider every option when creating the strategy.
...nal locations in the heaviest coffee drinking countries. This has to be done quickly as to get the jump on other that may also be considering this type of a move. At the same time they should be selling franchise right for the coffee carts. This will provide an increased cash flow as well. During all of this Starbucks should be looking at coffee producers who are in financial trouble or are looking at selling their farms. This has to be done discretely as not to cause unnecessary bad press. After they run a couple of these coffee producing farms for a few years they should be able to see how the whole operation works and determine its viability. Once it’s proven viable they should send out simultaneous offers to the biggest producers as to catch them and other coffee companies off guard. Starbucks also should be getting into the bottled Frappuccino as soon as possible. They should leave the introduction of the product up to Pepsi because of their past experience. They should leave their entry into the grocery store market until some of these other strategies are implemented. This will prove to be the best strategy for Starbucks being able to reach their long-term gaol.
The article is a great example of the subjects cover in Business 101. It covers economics, franchises, marketing, and brand names. The article explains how coffee shops operate in a Global economy.
Finally, this report will identify recomendations for Starbucks to minimze future loss and to compete with major competitors like McCafe and Gloria Jeans Coffee.
... middle of paper ... ... Strategic planning kit for dummies, 2nd edition. Retrieved from http://www.dummies.com/how-to/content/strategic-planning-diversification.html “Starbucks”.
Caf? Expresso, as the first mover in the coffeehouse marketplace, which has expanded quickly and become one of the ?big three? players in the global coffee shops chain. However, recently this company is continuously facing a lot of problems in terms of its staff, easy-copied business model and product range, resulting this company lost its leading position to the number three. Therefore, its adjusted visionary goal is ?return Caf? Expresso to the number one position in the marketplace? (Beardwell, 2010). To achieve this goal, Caf? Expresso identifies ?the coffee drinking experience? is significant to achieve competitive advantage and customer value-added, which was delivered through three key elements (graph 1),
Starbucks Corporation success in the coffee business has arguably been the most successful coffee chain in the past few decades. The company has been able to continue to attract customers even though they are not positioned as the lowest cost provider of coffee. Starbucks has been able to aggressively expand the business by attracting investors as well as selling their coffees for premium prices and increasing their profitability.
These are but a few of the many strengths, weakness, opportunities and threats that the Starbucks company may face. This is why a marketing team along with data and analytics is essential to comprising a new product. It requires research, innovation, hard work, and a little luck, the Starbucks Brand is more than just coffee. It’s a simple yet detailed product tailored to meet the consumers need at home, at work, and in between. (Starbucks Corporation,