Bud Light Commercial Essay

Guinness, Heineken, and Coors Light are known for their entertaining commercials. These companies advertise through convincing scenes of friends gathering together and drinking. Countless beer commercials portray groups of friends spending time together and enjoying each other’s company. Bud Light runs many commercials of this nature. Though their newest commercial is no exception, it contains an underlying message that could have a negative impact on culture. This message proclaims that you should choose your friends based on what they can do for you. The commercial opens at a banquet with the host seated at the front of the large banquet hall. As the guests enter, they provide the host with gifts to show their gratitude. Greeting the host

First, it makes a gift. Regardless of the amount of Bud Light the host had previously received, he continues to accept Bud Light delightedly. In fact, he only wants to receive Bud Light. Additionally, the drink is a necessity for all celebrations. Throughout the commercial, the host and guests celebrate by sipping Bud Light, as if the party would not be complete without it. Finally, the commercial shows that Bud Light is a drink everyone will enjoy. Although the banquet consists of a variety of attendees, they all have one similarity: a love for Bud Light. The guests are content with their drinks and any other refreshment would have left them

However, humor has a tremendous influence on culture. Humor reveals a culture’s beliefs and values. Advertisements, memes, and more reveal this regularly. Relationships already struggle with the underlying message of this commercial. Relationships are constantly being destroyed because people value themselves over their friends. For instance, many young relationships have ended because one friend did not “like” and comment on the other’s latest Instagram post. Often, people will choose their friends based on the other people’s high social status to promote themselves. The commercial intends to bring a message of positivity through celebration, community enjoyment, and sharing. Ultimately, the commercial’s producers missed the mark. In the end, the commercial shows that you should choose friends based upon what they can do for you. This is already a common issue in relationships and the media should focus on building people up instead of encouraging problems people already struggle