Guinness; a beer company known around the world, based in Ireland, for a great tasting dark beer. There vastly different breeds of beer commercials, whether it be Budweiser’s infamous horses, or the “Bud Light Party” commercials, one thing remains constant, they all have a place in memory. Guinness Beer decided to push the envelope, so to speak, and display something different. There are many classifications of the word different, yet it is the audiences job to determine their own classification. The commercial starts off with, in my opinion, a great representation of a wheel chair basketball game, among six players all in wheelchairs of course, overshadowed by sappy, corny, heartwarming background music. The background music is soft, is heartwarming, …show more content…
The commercial takes a turn however when the narrator begins speaking. Perfectly represented was a group of friends going to leave together after a game of wheelchair basketball, yet when the narrator speaks in his profound voice “Dedication, Loyalty, Friendship” the entire tone and message of the commercial changes. This is important to the disabled community because it shows that a disabled person is being used for displaying what able bodied people call “loyalty” and “dedication”. Objectifying, in a broad sense, is the act of treating someone as an object instead of an actual person or human being. Guinness is great at objectifying the friend in the wheel chair, almost as if they are saying “If you want to be a good person, go hang out with someone in a wheelchair!” As if the commercial could not get any worse, the narrator begins speaking again as the friends are in a bar drinking Guinness, and says that “the choices we make reveal the true nature of our character” while it displays the company’s slogan “made of more.” The brand’s tag line, which is shown at the end of the commercial, is “Made of …show more content…
The first and main being, the company, Guinness wants the audience to feel heart warmed and cheerful. This is to ensure a positive ambiance among the audience and hopefully will make these viewers associate Guinness with those feelings. In effect, Guinness sales of beer go up and everybody is happy and now everyone will hope to find a disabled pal and go hang out with them. It is marketing, plain and simple. On the flip side the take away message is when an able bodied person befriends a disabled person, that able bodied person automatically is “made of more.” Automatically has more character, loyalty, which is not true. Your character is what matters. Character. Such a tossed around word indicating how “good” or “bad” of a person you are. What you do when nobody is watching. Who is the judge of Character? So if you hang out with a disabled person your character is automatically a good person? Oh, and you are automatically “made of more.” You as a person are not made of more just because you included your disabled friend when hanging out, just as all human beings do. Lydia Brown, a disabled writer and activist talks about how disabled people including herself are perceived in our society and how they are looked down on. “Our experiences and lives are usually described through a paradigm of grief, pity, shame, scorn, tragedy, and fear.” (Brown 42) Guinness
The first sound that Budweiser uses in their commercial is a piano. They do this to set a lighthearted mood right from the start of their commercial. Already they have begun using pathos with
I have always been a sucker for animals. That’s why I chose this for this week’s assignment. The ad that I chose is https://www.youtube.com/watch?v=E0HI4DAmVDo. It is a Budweiser commercial called “Clydesdales Brotherhood.”
In 2011, Dr. Pepper 10 released a new ad campaign. Their new commercial’s primary purpose is to present a soda that is both healthy and still “manly.” In doing this, Dr. Pepper addressed a longstanding notion that Diet Dr. Pepper and Dr. Pepper Zero sodas are inherently unmanly. They attempted to reconcile this societal belief by creating a character that is extremely manly and still enjoys their 10 calorie drink. The average man is the target audience. They were hoping that they could target men that may want to drink more healthy beverages while still retaining their manliness. The character that Dr. Pepper creates to target this audience is a Paul Bunyan type. The actor has a long beard, is very rugged looking and shown being rowed down a river by a bear. The commercial is designed to bring back images of Grizzly Adams.
In “On Being a Cripple,” Nancy Mairs. She hates to call her handicapped because she believes that hold her back. The author writes, “I certainly don’t like “handicapped,” which implies that I have deliberately been put at a disadvantage, by whom I can’t imagine (my god is not a handicapper general), in order to equalize chances in the great race of life” (21). In other words, she doesn’t want to call her handicapped, because she wants to live her life with equal chances even she’s not. Her positive attitude makes her more active. She’s trying to live a normal life with her disability. She hates being crippled, but she’s trying to get over it. If she had a negative attitude, she wouldn’t write about her own story. She wouldn’t do anything. I believe her positive mindset affects somehow to get rid of something that hold her back. She overcame the effects of her illness through positive attitude. Mairs and Jamison’s thoughts they have shaped their lives either positive way or negative
Overall I thought this commercial had many strengths. I thought its biggest strength was the emotional appeal. The fact that they used a deaf professional football player’s life story really drew people in. I believe the moment when
The author writes, "People–crippled or not–wince at the world "cripple", as they do not at "handicapped" or "disabled." (Perhaps I want them to wince. I want them to see me as a tough customer, one whom the fates/gods/viruses have not been kind, but who can face the brutal truth of her existence squarely. As a cripple, I swagger." (194) This quote shows the author's strength and sense of humor. These are the two things which allow her to honestly face the truth of her situation as well as how other people react to it. She does not want pity from people who see her limping down the street with her cane, nor does she want them to shy away as though she is some ...
Kathie Snow believed that other people’s attitude towards others is the greatest obstacle facing people with disabilities. According to Kathie Snow (2010), “The real problem is never a person’s disability, but the attitudes of others! A change in our attitudes leads to changes in our actions. Attitudes drive actions” (P. 2). I completely agree with Kathie Snow in this regard because this is more than just language; it is the attitudes we have towards
...ive most of their life as a perfectly able-bodied person until a tragic accident one day could rob you of the function of your legs, and you have to learn how to cope with being disabled. Mairs illustrates that being disabled is more common than the media portrays, and it’s hard to deal with feeling alienated for your disabilities. These three authors have evoked a sense of sympathy from the reader, but they also imply that they don’t want non-handicapped people to pity them. The goal these authors have is to reach out to the able-bodied person, and help them understand how to treat a disabled person. The disabled people don’t want to be pitied, but they still need our help sometimes, just like if you saw someone with an arm full of grocery bags having difficulty opening their car door. They want us to accept them not as a different species, but as functional people.
GameFly is an online video-game service where games are shipped out to any home around the United States for a fee. The person that is renting the game can keep it out as long as they want. The pr ices vary depending on which plan the consumer chooses. If the consumer does not like the game he or she has chosen, they can return the game and get a new one like GameFly says in their commercial. GameFly has many commercials, but the most recent commercials they have been advertising is the “Be Amazing” commercial with NBA star, Blake Griffin. In the recent commercial from GameFly, ethos, pathos, and logos are used to appeal to potential consumers’ want of moving up within the social
Most people feel relatively uncomfortable when they meet someone with an obvious physical disability. Usually, the disability seems to stand out in ones mind so much that they often forget the person is still a person. In turn, their discomfort is likely to betray their actions, making the other person uncomfortable too. People with disabilities have goals, dreams, wants and desires similar to people without disabilities. Andre Dubus points out very clearly in his article, "Why the Able-bodied Still Don't Get It," how people's attitudes toward "cripples" effect them. It's is evident that although our society has come a long way with excepting those with physical disabilities, people do not understand that those with physical disabilities are as much human as the next person
The commercial described in Scholes composition is a “well-known Budweiser commercial which tells…the life story of a black man pursuing a career as a baseball umpire” (Scholes, p. 620). Scholes feels that this commercial elegantly proves his theory that video texts can hold a viewer captive and control his thought pattern through the use of visual effects, narrativity, and of course, cultural reinforcement. The commercial itself tells the story of a young black man, working as an umpire in the minor baseball leagues, risen from the provinces, having overcome great racial tension throughout his life, who “makes it” as he is accepted by a white manager after making a close call during a game.
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
The text, in all capital letters, says, “big game day” and “one of the most dangerous times of the year”. Delanie Walker, a professional football player, mentioning how his aunt and uncle were killed by a drunk driver. He is sat by himself, with a black backdrop. The music in the background is very dreary, with a light piano being played. Also talking in the video is Josh G, a producer, and Ramsey L, a police officer. They give more detail into drinking and driving, with Josh adding how he got into an accident while driving drunk. Throughout the entire commercial, there are cut scenes of people partying and having fun while drinking in a bar. In the middle of the ad, however, the people seem very tense, as if waiting for a big play to begin and end. They then introduce the product, the “Party Safe Bag” of Tostitos chips and shows testimonies of people who have just tried it. One woman explains how it is more than “just a bag of chips” because if someone were to blow on the bag and they have had a drink, it will flash red and give them an Uber code for $10 off. There is then a moment of more cut scenes where people are enjoying a bag of chips while then opening up the Uber app, and the mood then gets a bit lighter. The music is building momentum, and becomes very firm and strong. The advertisement ends as Delanie Walker saying that people should get a safe ride home, stating that it is the best play.
I was always the person to shy away from a disabled person because I didn’t know how to handle it. I always thought if I avoided them I wouldn’t have to face the truth, which is I was very uncomfortable with disabled people. However, since our discussions in class, reading the book, and going to the event my views on the disabled have changed drastically since then. I learned that people with disabilities can do the same things, if not more, that a person without disabilities can do. I realized that I need to treat people with disabilities just like any other person, like an equal. People shouldn’t be ostracized for something that they cannot control. Everyone should treat disabled individuals with respect, dignity, and concern. This is why from now on I will not shy away from a disabled person I will welcome them with open arms because they are no different than
People with disabilities are still people, they are people with hearts and they are actual physical beings; people with disabilities do their best to live every day to their fullest, yet that is still not enough for others. I feel like as a whole, humans are generally uncomfortable with people who have disabilities. Let’s think of it this way, people live their life every day in their normal lives and then they come across a person with a disability and suddenly their life is interrupted, like it is such a barrier in their flow of life to come across someone different from themselves.