Arriva Case Study Model

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Introduction: Arriva company was founded in 1938 by Cowie family in Sunderland as a (second-hand motorcycle shop).The company started to become bigger during the 90th, especially in 1997 by making its first deal in mainland Europe. Nowadays, Arriva is controlled by Deutsche Bahn and they became one of the leaders on transport market in Europe. Moreover, the company has around 54,500 employees who are serving in 14 various countries in Europe. They transport around 2 billion passenger through year. Arriva offers to their customers numerous ways to transport by having a lot of services for example: inter-urban commuter coaches, trams and light rail, water buses, local buses, train and airport transport services and other things. Arriva sales has …show more content…

Businesses cannot change these factors; however they must adapt them to be success in their competitive market. First of all, the economic environment which consists of numerous factors. For instance: Gross Domestic Product, Profit earning rate etc. It has a quick impact on the business which means that if any changes happened in the economic environment business must directly follow it. It could be like bonds for the business or may create new chances. Second feature (factor) is social environment will depend on where the business is exit. Countries have different demographics and culture. Culture will depend on imitation and customs of the region, while demographics depend on the segments of the country if the product can be suitable there or not. For example: Japan has high percentage of old people, however, India has high percentage of young people. After long time social environment will have an excellent effect on the business. Technology relies on how the product quality is improving by using various tools and machines. Any business should proceed the new technology in his industry, therefore he could remain in the competitive

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