Archetypes Of Women In The Media

In our media, women are objectified, hypersexualized, or shamed, which both reflects and conditionalized the prevailing hegemony and standards of our society. It exists to be seen by men, or subordinate women, continuing the existence of a mindset which many believe, or would like to believe, has dissipated through out the years to no longer be socially relevant, but on the contrary, has become the basis of media and the perception of our society today. Various archetypes of the portrayals of females include patriarchal subordination, the deadly “female fatal”, and stereotypical ethnic representations. These portrayals have dealt a great deal of damage to both men and women in society, where today, we are faced with how to address and transcend

In pornography, women are contorted, positioned, and posed in awkward, unnatural, and degrading poses that indicate helplessness, frailty, and sexual availability. The poses of submission and instability include the susceptible “laying down” pose, the unstable “knee bend”, looking away in an unconcerned or distant gaze. These poses are also seen in the photo-shoots of female athletes, who initially seem like the epitome of female strength and power. In contrast, men are generally upright, and in stable poses, where capturing female poses would connote

The concept of woman as property runs deeply in the history of advertising, and continues, despite many hopes that such ways of thinking are archaic and no longer apply to our society, especially after the feminist movement and constant fighting for equality. But no, women and their bodies continue to be hypersexualized in media and commodified for the masses to sell whatever they think will make the marginalized and alienated feel better about the damage society has done. This damage still exists and will continue to do so, unless these transgressions are acknowledged, and women’s bodies begin to be appreciated and respected. The question remains—can the markets do this? Can media be effective without utilizing what is considered to be social conventions to appeal to the