Analysis Of Expensive Box

Positioning The first part of position is establishing a target market, and for See Source that market is health minded consumers and environmentalists, especially those that live in cities and do not have backyards. Living a healthy lifestyle tends to be a more expensive lifestyle, but for health minded consumer the extra price outweighs the cost of buying food dirty or unhealthy food. Given the technology going into the box as well as its durability, it will be considered expensive, but also worth the price. Environmentalists have a similar idea about spending money; the price of doing things that help the economy outweigh the damage they might cause. This is why they are part of our target market. Finally, targeting those that live in the

It will be priced to cover the cost of the box, but the price will also include the added benefit of convenience. They will rarely have to check on the plants or water them because of our added technology. It will also cover the cost of not having to buy another box again. The box is designed to be long lasting so the consumer will not have to worry about the box breaking or ever having to buy a new one. This matches our positioning strategy because making fewer boxes means using fewer materials which is better for the environment. Our positioning strategy has to do with having the same ideals as our target market, which includes environmentalists, and this is how the price matches the

On our landing page, there is an email sign up list for people that are interested in the product, and the landing page tracks the number of users that view that page as well as how many sign up. We have been marketing the video on Youtube by sending it our friends and family, and by posting it on Facebook and Twitter. However, we need to do more. We are going to market our product at farmers markets so we can talk to people about what it is and get them to watch the video and visit our landing page. We will also market it at the other stores at which we will be selling our seed product, including Whole Foods and Home Depot. We will also promote our product through CSA, which is Community Supported Agriculture. Our promotions will mostly be in cities in areas where people do not have backyards. Because our product is not yet developed, we will be marketing the product using flyers and word of mouth, describing exactly what it does and how to get notified about