Marketing Pl Papa John's Pizza

Marketing program

 PRODUCT:

Our product is Papa john’s pizza which is the complete nutrition plan and where healthy food is guaranteed. Our main objective is to develop the best product with the available resources.

Product Features:

 Papa John’s sells pizzas in four different sizes: personal serving (an individual serving), small serving, medium serving and large serving.

 A variety of toppings are available, plus "specialty" styles, including Meat Lovers, Pepperoni Lovers, Cheese Lovers, Veggie Lovers, Fish Lovers, Double Cheeseburger, Supreme, Super Supreme and the newly introduced Chatpata desi style Pizza and ChapliKabab Pizza.

 Unlike other commercially available pizzas Papa John’s has a thicker crust.

 Our nutrition plan

Better Pizza. Papa John's"

Packaging:

Papa John’s follows the strategy of selling standardized products with modifications. It mainly sells different types of pizzas in four different sizes: personal serving i.e. (an individual serving), small serving, medium serving and large serving.

BCG matrix:

 PRICE:

Papa John's Pizza is the fourth largest take-out and delivery pizza restaurant chain in the United States with headquarters in Jeffersontown, Kentucky, near Louisville.

Because Papa John’s is already existed in the market, therefore, the pricing strategy adopted by Papa John’s in Pakistan is market skimming. We adopted this pricing strategy as we want to hold maximum share of the market by maximum profit. We will charge an affordable price due to the uniqueness of the product. Papa John’s satisfy the target market as the food quality is worth the price paid. Food products are imported from different countries keeping in view the best quality.

 PROMOTION:

Objectives:

 To find out our correct target market.

 To effectively communicate Papa John’s pizza to target consumers.

 To introduce a new product, arouse demand; change the short-term behavior of the

We advertised our products through various channels, which include Newspapers, TV, Radio, Magazines, and Billboards. We can market our product through social media. To market youth through social media and location based applications on smart phones. Promotional plans have been made proper in positioning of the product. We are also distributing door to door brochures to capture more and more customers.

Sales Promotion:

Papa John’s are using several marketing techniques. We try to attract the younger generations as our main market segment. We have made many sales or discounts to target our customers. In different occasions, we will have made different schemes to capture our customers. Such as, Winter Treat, Meal Deals, Midnight Deals and the famous one Ramadan Deals. Apart from this we will also give ads in magazines. We can also be a part time sponsor of the sporting events. Advertising camping will creates awareness of the products in our target markets.

 PLACE:

It refers to the best place to offer services that is the place where we located and through what channels are we distributing programs and the competitive advantage lies in distribution. The Papa John’s is situated in the food street area near board basin road. This site has been chosen because it is in the center location in the food street with good parking