Envirofit, in their effort to reduce indoor air pollution (IAP) in India via low emission cookstoves, faced a number of challenges between from 2007-2011 leading up to the meeting on April 2, 2011 between Harish Anchan and Envirofit’s Board. In the following, three large challenges will be examined to lead into the one small challenge which I posit is holding back revenue. From this a recommendation will be made for what Mr. Anchan should do to increase sales.
The first challenge was Envirofit’s goal in India, which is to prevent the deaths of the 500,000 people, mostly women and children, who die there annually from IAP. Their target market is BoP’s (“base of the pyramid”, which are households earning $2-$7 per day) and their solution is
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These challenges in large dealt with the logistics of bringing product to market and the accompanying IAP awareness campaign. Envirofit navigated Indian regulation by setting up a for-profit to sell the cookstoves and a non-profit to advocate for its use and benefits. On the product side, they utilized the technical know-how of Colorado State University and Oakridge National Laboratories to develop the cookstove and subcontracted out all production to a firm in China whose expertise and ability to scale ensured durability and affordability. On the consumer side, to address the challenge of India’s 15 official language, 300 dialects, and ethnic, regional, religious, and culinary diversity, Envirofit and the Shell Foundation raised awareness about IAP and their cookstove through product videos aired in local languages, product demonstrations, infomercials, site visits, and best practices based on customer feedback. Envirofit did navigate these challenges successfully and brought product to market in …show more content…
Cookstove sales were not enough to support the operating costs of Envirofit enterprise model of operation, which includes import costs, a 20% VAT on imported stoves, administrative overhead in India and in the U.S., R&D, costs associated with raising awareness, and, for the for-profit subsidiary, taxes on earned income. This model is expensive to make money on, even more so when the market is BoP households who have little disposable income and, it is assumed, already have a cookstove. From the last line of the case, “The big question…was how to increase sales of the Envirofit cookstove without the burden of incurring additional incremental costs that would distress profits and affect the company’s sustainability in the long run.” This is the challenge of every business, whether profit or socially driven. Revenue must be more than costs in order to
The environment and the health of the surrounding population go hand in hand. The Environmental Protection Agency takes on this ever so important mission of protecting them both. The mission statement of the EPA states, “The U.S. Environmental Protection Agency's Office of Small Business Programs is to support the protection of human health and the environment by advocating and advancing the business, regulatory, and environmental compliance concerns of small and socio-economically disadvantaged businesses, and minority academic institutions (US Enviromental Protection Agency, 2010).” The impact of its mission can be defined clearly as it examines the impact of contamination in the air, the water, and the land on human health.
In animal agriculture today, manure that is produced by hogs has the potential to do a lot
The author reviews the impact of emissions controlled devices, however the focus of the case study is on incremental changes in existing technology. Incremental changes include substituting one or two steps in a production process or relationship changes between production steps. One example of incremental changes provided by the author was eliminating chlorofluorocarbons and saving energy by replacing a refrigeration process with a heat exchanger that can exploit waste cooling from another part of the process. There are three critical decision-making stages for incremental changes: identifying a pollution prevention opportunity, finding a solution appropriate to that opportunity, and implementing that solution. The author discusses the three aspects of an organization (culture, ability to process information, and its politics) and how they impact the decision-making stages.
CDP. 2011. CDP India 200 Report 2011: Accelerating Low Carbon Growth. London: Carbon Disclosure Project. Also available at: https://www.cdproject.net/CDPResults/CDP-2011-India-200-Report.pdf accessed on 27 March 2012.
Broni-Mensah got water for thousands of Ghanaians and other rural African countries. First of all, “The Manchester-based PhD student's response was to launch GiveMeTap -- a sustainable water scheme where people can buy stainless steel water bottles and refill them using a network of cafes and restaurants across Britain” (Said-Moorhouse). Here, Broni-Mensah started the company when he realized how hard it must be to get clean water to poor people. Moreover, “Outside of Africa, Broni-Mensah continues to push the GiveMeTap ethos and build up the free water refill participation network” (Said-Moorhouse). As you can see here, Broni-Mensah is working hard to build up GiveMeTap’s reputation so he can give more clean water to rural Africa. As Said-Moorhouse said, “To date, GiveMeTap has been able to build four water projects in Ghana, Malawi and Namibia with another four projects to be constructed in Ghana from December” (Said-Moorhouse). Broni-Mensah’s company has been quite successful in building water projects. consequently, GiveMeTap and Broni-Mensah has been able to save thousands of people and will save thousands
In today’s market, there is I a drive for people to be a more conscientious consumer, this means that they think about their personal health and the effect of global health before they buy. (Solomon.2017) Due to the fact, that people are thinking more about the environment and effects products have on the world, marketers have found themselves taking a different approach to reach their target audience. A new way of marketing is called Green Marketing, this type of marketing involves the development and implementation of environmentally friendly products. (Solomon.2017) This method is especially stressed to the customer that is buying the product. For example, in the KIA Niro, Melisa McCarthy is showing traveling around the world to do her best to save
Data and statistics that will likely be collected and what exhibits or tables will be produced from this data
... Uganda Stove Manufactures was able to utilize carbon funds to finance its startup stoves business. The Ugastove project grew out of a U.S. Environmental Protection Agency (EPA) grant to commercialize the Ugastove. This financing was used to build a local manufacturing facility in order to develop the design of the stove, the air & carbon monitoring system, and to conduct market research.
India, the second highest populated country in the world after China, with 1.27 billion people currently recorded to be living there and equates for 17.31% (India Online Pages 2014) of the world's population, but is still considered a developing country due to it’s poverty and illiteracy rates. As these nations continue to grow at rates that are too fast for resources to remain sustainable, the government’s in these areas wi...
When I think of the perfect place, I imagine a cascading waterfall, a vast forest, a stunning mountainside, or a warm sunset on the beach. I look up around me, mesmerized by the vastness of the natural world and breathe in the fresh air. Over the course of my life, I have come to respect the environment and the earth’s natural surroundings in ways that most others do not in the industrialized and technological era of today. I can appreciate the beauty of the Earth and of all the different landscapes and organisms that surround me. The way in which I value and treasure the environment has evolved just as I have. I see the environment as something to be preserved and admired, not destroyed or exploited. My relationship with the environment is
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. ISO 14001 is a management standard, it is not a performance or product standard. The underlying purpose of ISO 14001 is that companies will improve their environmental performance by implementing ISO 14001, but there are no standards for performance or the level of improvement. It is a process for managing company activities that impact the environment.
Consumers have expectations In terms of a good quality product that should be availed at a reasonable price. Consumers don’t only want the business to be socially responsible towards them in this manner of reasonable prices but way beyond this. They should meet the needs of consumers in ways of convenience and appearance. But business should also consider other aspects like environmental impact when packaging is disposed.
There is a very solid reason for selecting green technology as compared to the other technologies available because there is a very limited amount of natural resources like coal, petroleum available to man kind and these are getting depleted at an alarming rate. Moreover, green technology is turning out to be a good business these days as the market for greener products is increasing day by day. Consumers know that green products reduce their energy bills and these are always safer and healthier products to use, explains [1].
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