Introduction
The mid review draft report outlines the nature of business of the client, the literature review, the problem definition and research methodology, analysis and interpretation proposed to be used in the research done during the primary research phase.
About the company
Cummins Inc., a leader in global power, is a corporation of complementary business units that manufacture, design, distributes and service engines and related technologies, including air handling, fuel systems, filtration, controls, emission solutions and electrical power generation systems. Cummins headquarter is in Columbus, Indiana, USA. Cummins has approximately 46,000 employees and serves customers in approximately 190 countries through a network of distributors and dealers. It has more than 600 company owned and independent distributor locations and about 6,500 dealer locations. Cummins earned about $1.66 billion on sales of $17.3 billion in 2012.
Cummins business units
1. Cummins Engines Business
Cummins Engine Business Unit consists of Mid-Range, Heavy-Duty, and High-Horsepower Engines and its aftermarket support. Cummins manufactures and markets a complete range of diesel and natural gas-powered engines for off-highway and on-highway use. Its markets include medium and heavy duty truck, bus, recreational vehicle (RV), light duty automotive and a number of industrial uses, including marine, construction, mining, oil and gas, military and railroad equipment.
2. Cummins Component Business
The Components Business Segment consists of four businesses: Cummins Emission Solution, Cummins Filtration, Cummins Turbo Technologies and Cummins Fuel Systems. Cummins Emission Solutions develops and supplies catalytic exhaust systems and related products to ...
... middle of paper ...
...opositions
• Optimize the complementary G drive business
• Collaborate with distribution partners to grow coverage and capability
• Talent Management – Effective recruitment, Development, Retention
The major constraints in achieving the objective of gaining market share in this segment are the diverse competition from local, regional and Global players, price and availability to the customers. China GOEM’s have an established presence in the Singapore market for this kind of product range. Global brands like Kohler, FGW, regional brands like Power link, Kipor and Denyo, local brands like Hartek, Ungul and a few local GOEM’s pose competition to Cummins in the low KVA market. But as identified by Cummins the success factors in this market is Accessibility of Products to customers. Hence, having an extended and effective channel reach would be the key differentiator.
This engine is not a Cummins like all other diesel in engine that are in dodge rams
I want to take over my dads business when I get older and can handle the responsibility
Cummins is a multinational Fortune 500 company that operates and serves customers around the globe. Cummins' roots thrive from innovation, persistence and a commitment to the community. Founded in Columbus, IN., in 1919 as Cummins Engine Company by Clessie Lyle Cummins, the firm was among the first to see the commercial potential of an unproven engine technology invented two decades earlier by Rudolph Diesel. In 1933, the company released the Model H, a powerful engine for transportation that launched the company's most successful engine family. J. Irwin Miller, great-nephew of W.G. Irwin, became general manager in 1934 and went on to lead the company to international prominence over the next four decades. (Cummins) By marketing high-quality products through a unique nationwide service organization, the company earned its first profit in 1937. Three years later, Cummins offered the industry's first 100,000-mile warranty. By the 1950s, America had begun a massive interstate highway construction program, with Cummins engines powering much of the equipment that built the roads and thousands of the trucks that began to utilize them. Combining lab-based research and field-based trials allowed Cummins to achieve technological breakthroughs, including the revolutionary PT (pressure-time) fuel injection system of 1954. By the late 1950s, Cummins had sales of over $100 million and a commanding lead in the market for heavy truck diesels.
Black & Decker (B&D) is a global manufacturer and the world’s largest producer of power tools, power tool accessories, electric lawn and garden tools, and residential security hardware. The company was a pioneer in innovation and development of power tools and has used that position to build strong brand names that enjoy worldwide recognition. Key Causes for Poor Performance in the Professional-Tradesmen Segment The reason B&D has performed poorly in the professional-tradesmen segment is due to the positioning of the B&D brand in this segment. Poor positioning of the brand has resulted in customer confusion and negatively impacted customer perception of the brand in terms of being a quality product. B&D Performance in the Power Tool Industry Overall Any adjustments to B&D’s strategy in the professional-tradesmen segment must not have an adverse impact on their success in the consumer or professional-industrial segments. Therefore, a thorough understanding of the needs of each segment will be important in building a viable strategy to challenge Makita in the professional-tradesmen segment, while continuing to maintain share in the other two segments. _Consumer _Segment Professional-Tradesmen Segment This category consists of professionals who are buying a product for their own use on a job site. Their livelihood depends on the quality and performance, as well as the reflection on their skills that using a particular tool brings from others on the job site. Since they are purchasing their own tools, this segment needs this high quality performance at a reasonable price. However, since Makita and Milwaukee are both priced higher than B&D and are seeing greater success in this category, tradesmen are clearly willing to pay more for a product they perceive will be more effective for their use. Key needs for this market segment include: Performance and quality - {text:change} does the job needed to be done, doesn’t break down, produces high-quality results and more efficiently gets the job done. Reliability and durability - does the job every time and can be used for an extended period of heavy continual use. Safety Support from the Manufacturer – if the product breaks or performs poorly, access to replacement parts and service will be key in maximizing performance up-time.
The above questions are open-ended to enable the participants provide all-inclusive answers. Furthermore, systematic approach will be used in obtaining the required customer sample, which is 15 customers in this case. The customers will be randomly selected, whereby every 3rd customer will be asked to fill-in the questionnaire. The technique of systematic sampling was selected to ensure equal representation and accuracy of results by preventing biasness. In addition, ethical concerns will be considered. The representatives would be informed that their private identity will be concealed and that the study is entirely for the company. The representatives are also at liberty to withdraw from the study and will be provided with a written consent outlining the reasons for the survey.
Rolls-Royce is an established company that deals in manufacturing aircraft engines and other parts. It also has a branch that specializes in cars. It has been in existence for a long time, implying a vast resource reservoir and experience in the whole business. Apparently, the company ticks as one of the top world dealers in aero-civil industry (Wilson, 2007).
Throughout the world there are numerous automotive manufacturers. Appendix A is a list of 215 that can be found on the Wikipedia Website titled List of current automobile manufacturers (alphabetical). (List of current automobile manufacturers (alphabetical)) Due to the restricted amount of time available of information on manufacturers, and the restricted amount of time available for this paper, research was limited to only the manufacturers listed below for the majority of the industry outlook. [replace with company chosen] was chosen for an in depth review for this report.
For over a century people have relied on automobiles, planes and trains as means of transportation, industry and agriculture, it has become such a successful necessity in the modern world that it has become a need for people to use them to get by. Now sure the three basic means of transportation are entirely different in the way the function and their use. All of these means of transportation would not be possible without this invention transportation could not be possible, The Internal Combustion Engine. You might be wondering what is exactly is an Internal Combustion Engine? It’s actually a simple concept but the way it’s performed can becoming very complex. The function of is to create a pulling force through a controlled explosion of compressed air and fuel inside a combustion chamber which then pulls a crank. Depending on what type of platform the engine is on will determine what the crank turns, for an example in a car the crank then turns either a front or rear axle which that axle transversely turns a wheel. In order for this engine to function in needs three elements - air, fuel and spark and without one of these elements the engine will not function, so it takes precise timing and careful planning by the Engineers to make the engine work as required.
General Motors Company (GM) is one of the world largest manufacturers in the automotive industry today. GM value chain of activities include designing and engineering vehicles with state-of-the-art technology, research and develop new models and innovations, as well as creating effective marketing strategies to up sell and compete in its field of industry. With more than 212,000 valued employees working in 396 facilities, GM’s presence had spanned across six continents over the world. GM offers a comprehensive range of vehicle selections for its customers from electric and mini-cars to heavy-duty full sized truck as well as convertibles. Along with its strategic partners, GM produces cars and trucks selling and servicing its vehicle through many recognized brands such as Chevrolet, Buick, GMC, Cadillac,
These issues could have been resolved if a proper market analysis was done. The outcome of this research could have suggested that it best suits highly populated areas. The objective of this research is to help a company or an entrepreneur understand the business environment better as well as customers’ needs and, therefore, make better business decisions. Once the market research data is compiled, it is then evaluated upon which recommendations and conclusions are drawn.
Gome Electrical Appliances: Competing for Channel Leadership tell us a story about the legendary development of Gome Electrical Appliances. Its low price sales strategy and the countermeasures toward the price control of the color television price alliance to maintain channel leadership. This case analysis identified two major problems of market strategies Gome took in the channel leadership battle, provided two recommendations, and then analyzed the feasibility of the recommendations.
The automotive industry is involved in the manufacturing and distributing of cars and specific car parts such as car bodies, drivetrains, engines and transmissions. Car companies in the industry manufacture these cars in their factories often using parts purchased from specialized companies (ex: company only producing transmissions) or parts produced in their own factories. These cars are then purchased by car dealerships (independent franchises selling cars to consumers) for display, test-driving and ultimately for consumer purchase. Today several extremely large firms dominate the automotive industry, each with footprints in almost every market around the world. Each car company typically owns several other subsidiaries
The feasibility study of a business’s design comprises of all strengths and weaknesses analyses within a particular business in order to determine whether the design is practicable and potential to benefit that business in a foreseeable future (Trimi, Berbegal-Mirabent 2012). To access this study, the researcher need to have a comprehensive understanding of the business’s resources and their interconnections which are included in the business model Canvas (Stephen, Richard 2014). This model is considered the most effective methodology in the process of supporting innovation and making decisions, thus, to assure the successfulness of a business or a project (Hanshaw 2015). This essay will discuss some central characteristics including customer
Diesel engines are a marvel of the world and have been since creation in 1892. Today there are several types of these engines including, two-stroke and four-stroke engines as well as the idea of how diesel engines operate. The diesel engine is a necessary component of the shipping industry as well as the daily lives of people.
The automobile industry is a pillar of global economy. Globally automotive contributes roughly 3 % of all GDP output. It historically has contributed 3.0 – 3.5 % to the overall GDP in the US. The share is even higher in the emerging markets, with the rates in china and India at 7 % and rising. China produces the highest number of automobiles followed by US and Japan (oica.net, 2015). The industry supports direct employment of 9 million people to build 60 million vehicles and parts that go into them (oica.net, 2015). Many other industries such as steel, iron, glass, aluminium, textiles etc. are associated with the automotive industry and resulting in more than 50 million jobs owed to the auto