Ethical Marketing and Advertising at Cummins Engine Plant

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Ethical Marketing and Advertising at Cummins Engine Plant

In the media there are a lot of concerns about ethical standards in marketing and advertisements in corporations and businesses. Cumming’s marketing and advertisements strategies follow strict policies based on ethics that rest on a fundamental belief in people's dignity and decency. Cummins is committed to quality, innovation and integrity. This commitment is possible because each member of Cummins follows the highest standards of ethical conduct. These standards are embodied in the Cummins Code of Business Conduct. Individual integrity and strong corporate culture are the best assurances that this Code will be followed.

Cummins is a multinational Fortune 500 company that operates and serves customers around the globe. Cummins' roots thrive from innovation, persistence and a commitment to the community. Founded in Columbus, IN., in 1919 as Cummins Engine Company by Clessie Lyle Cummins, the firm was among the first to see the commercial potential of an unproven engine technology invented two decades earlier by Rudolph Diesel. In 1933, the company released the Model H, a powerful engine for transportation that launched the company's most successful engine family. J. Irwin Miller, great-nephew of W.G. Irwin, became general manager in 1934 and went on to lead the company to international prominence over the next four decades. (Cummins) By marketing high-quality products through a unique nationwide service organization, the company earned its first profit in 1937. Three years later, Cummins offered the industry's first 100,000-mile warranty. By the 1950s, America had begun a massive interstate highway construction program, with Cummins engines powering much of the equipment that built the roads and thousands of the trucks that began to utilize them. Combining lab-based research and field-based trials allowed Cummins to achieve technological breakthroughs, including the revolutionary PT (pressure-time) fuel injection system of 1954. By the late 1950s, Cummins had sales of over $100 million and a commanding lead in the market for heavy truck diesels.

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